DHX Media Selected to Launch Three Kids Channels as Part of YouTube's First Paid Channels Roll Out

 DHX Media Selected to Launch Three Kids Channels as Part of YouTube's First
                            Paid Channels Roll Out

  PR Newswire

  Columbia, May 10, 2013

-- Leading International Producer and Distributor of Globally Recognized
Children's Entertainment ("Busytown Mysteries," "Caillou," "Inspector
Gadget," "Johnny Test," "Yo Gabba Gabba!") Presents Multiple Language,
Subscriber-Based Digital Channels in Ten Territories Worldwide

-- DHX Media Joins Elite Group of Premier Content Partners on Google-Owned

Columbia, May 10, 2013 /PRNewswire/ -- DHX Media announces the launch of
three dedicated paid YouTube family entertainment channels. DHX Media expands
its digital footprint with the launch of DHX Kids , DHX Junior and DHX Retro,
and joins an elite group of premier content partners selected to be part of
Google-owned YouTube's first paid channels. DHX Media digital channels will
be offered in multiple countries, including Australia ( dhxkids.com.au ,
dhxjunior.com.au , dhxretro.com.au ); Brazil ( dhxkids.com.br ,
dhxjunior.com.br , dhxretro.com.br ); Canada ( dhxkids.ca , dhxjunior.ca ,
dhxencore.ca ); France ( dhxkids.fr , dhxjunior.fr , dhxretro.fr ); Japan (
dhxkids.jp ); Korea ( dhxkids.co.kr ); Spain ( dhxkids.es , dhxjunior.es ,
dhxretro.es ); Russia ( dhxkids.ru ); the U.K. ( dhxkids.co.uk ,
dhxjunior.co.uk , dhxretro.co.uk ) and the U.S. ( dhxkids.com , dhxjunior.com
, dhxretro.com ), and in multiple languages, including English, French,
Japanese, Korean, Portuguese, Russian and Spanish. DHX Media digital channels
content is available now for free sampling for two week free trials with a
subscription price of $2.99 (U.S.)/month.Discounted yearly subscriptions are
also available. DHX Media is a leading international creator, producer,
distributor and licensor boasting the world's most extensive independent
library of globally recognized children's entertainment.

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(Photo: http://photos.prnewswire.com/prnh/20130509/MM10286 )

"There is an insatiable appetite for kid's content in the digital universe
across the globe and DHX Media is positioned with our extensive library of
evergreen favorites to satisfy that demand," said Michael Hirsh, Executive
Chairman, DHX Media . "Millennials changed the way entertainment is consumed
and now, parents in this generation, who grew up with 'Inspector Gadget' and
'Super Mario,' can introduce their kids to these family friendly favorites
anytime, anywhere, online and on-the-go," he concluded.

DHX Media CEO Michael Donovan commented, "We are the largest independent
library of programming for families in the world.These channels represent
another way in which the internet is enabling us to monetize our 8,500 half
hour library of leading children's programming. Partnering with YouTube on a
revenue-sharing basis for these new digital channels is an efficient way to
provide children and parents with great entertainment content, when and where
they want it," he concluded.

DHX Media's digital channel launch strengthens the company's position as a
leading content provider of popular family entertainment on multiple
platforms. The DHX Kids channel will feature live action and animated series
such as "Horseland;" "Mudpit," which will be first run in the U.S.; "Sabrina,"
the animated series; and "Sherlock Holmes." The DHX Junior channel will offer
content from "The Busy World of Richard Scarry;" "The Doodlebops," and
"Madeline."  The DHX Retro channel is a platform for nostalgic childhood
favorites including "Heathcliff;" "Inspector Gadget;" "Sonic Underground"
(Sonic the Hedgehog); and "Super Mario." 

DHX Media will add additional content to these channels regularly and will
showcase a selection of first-run programming through their digital channels
in all territories.

About DHX Media

DHX Media ( www.dhxmedia.com ) is a leader in the creation, production and
licensing of family entertainment rights. DHX Media owns, markets and
distributes over 8,500 half hours of children's entertainment content, and
exploits owned properties through its consumer products licensing business.
DHX Media isrecognized forbrands such as "Caillou," "Busytown Mysteries,"
"Inspector Gadget," "Johnny Test," "Animal Mechanicals," "Kid vs. Kat," "Super
WHY!," "Rastamouse," and "Yo Gabba Gabba!." The company also provides
programming for Cookie Jar TV, the weekend morning block on CBS. DHX Media's
full-service international licensing agency, Copyright Promotions Licensing
Group, (CPLG), represents numerous entertainment, sport and design brands. DHX
Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris,
Barcelona, Milan, Munich, Netherlands and is listed on the Toronto Stock

Contact: Kelly Kimballk2PR for DHX Media+1-310-701-7773/ k2@kkimballpr.com

Website: http://www.dhxmedia.com
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