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D.E MASTER BLENDERS 1753 : Update intended offer by Joh. A. Benckiser-led investor group for D.E MASTER BLENDERS 1753



  D.E MASTER BLENDERS 1753 : Update intended offer by Joh. A. Benckiser-led
                 investor group for D.E MASTER BLENDERS 1753

      Update intended offer by Joh. A. Benckiser-led investor group for
                           D.E MASTER BLENDERS 1753

Full Press Release in PDF

Amsterdam / Haarlem,  May 10,  2013 -  Reference is  made to  the joint  press 
release by Oak Leaf B.V. (the "Offeror"), a newly incorporated company that is
wholly owned by a Joh. A. Benckiser ("JAB") led investor group, and D.E MASTER
BLENDERS 1753 N.V. ("D.E MASTER BLENDERS 1753") dated 12 April 2013 in respect
of the intended  public cash  offer for  all issued  and outstanding  ordinary 
shares in the capital of D.E MASTER BLENDERS 1753 at an offer price of € 12.50
(cum dividend) for each  D.E MASTER BLENDERS 1753  ordinary share (on a  fully 
diluted basis), subject to customary conditions (the "Offer").

Pursuant to the provisions of Section 7, paragraph 1 sub a of the Dutch Decree
on Public Takeover Bids  (Besluit openbare biedingen  Wft) requiring a  public 
announcement within  four  weeks following  the  announcement of  an  intended 
public offer to provide a status  update, the Offeror and D.E MASTER  BLENDERS 
1753 provide the following joint update.

The Offeror and D.E MASTER BLENDERS 1753 confirm that the companies are making
good progress on the preparations for the Offer. The Offeror expects to submit
a request for review and approval of its Offer Memorandum with the Netherlands
Authority for the Financial Markets (Stichting Autoriteit Financiële  Markten, 
"AFM") shortly but in any  event by July 5, 2013,  which is the date by  which 
under Dutch law a request for approval must be submitted to the AFM. The  U.S. 
Securities and Exchange Commission (the  "SEC") will also have an  opportunity 
to review the Offer Memorandum.

For more information

D.E MASTER BLENDERS 1753

Contact Investor Relations          Corporate Communications
        Robin Jansen                Michiel Quarles van Ufford
        +31 20 558 1014             +31 20 558 1080
        investor-relations@DEMB.com media-relations@DEMB.com

The Offeror

        European Media: Hill+Knowlton           US Media: Abernathy McGregor
Contact Strategies                              Group
        Ingo Heijnen or Sabine Post             Tom Johnson
        +31 20 404 47 07                        +1 212 371-5999

Important information for D.E MASTER BLENDERS 1753 shareholders

The information in this press release is  not intended to be complete and  for 
further information explicit reference is made to the Offer Memorandum,  which 
is expected to be  published in June 2013.  The Offer Memorandum will  contain 
details of the intended Offer.

This announcement is  neither an offer  to purchase nor  a solicitation of  an 
offer to sell securities,  including shares in D.E  MASTER BLENDERS 1753.  The 
public offer for  the issued  and outstanding  ordinary shares  of D.E  MASTER 
BLENDERS 1753 described in  this announcement has not  commenced. At the  time 
the Offer is  commenced, the  Offeror will file  a Tender  Offer Statement  on 
Schedule  TO  with  the  SEC,  and  D.E  MASTER  BLENDERS  1753  will  file  a 
Solicitation/Recommendation Statement on  Schedule 14D-9 with  respect to  the 
Offer.

The  Tender  Offer  Statement  (including  an  offer  memorandum   (containing 
information required by the AFM  as well as by the  SEC), a related letter  of 
transmittal and  other offer  documents) and  the  Solicitation/Recommendation 
Statement, as they may  be amended from time  to time, will contain  important 
information that should  be read carefully  before any decision  is made  with 
respect to the Offer. Those materials  and other documents filed or  furnished 
by the Offeror or filed or furnished by D.E MASTER BLENDERS 1753 with the  SEC 
will be  available at  no charge  on the  SEC's web  site at  www.sec.gov.  In 
addition, investors and  shareholders will be  able to obtain  free copies  of 
these materials  filed by  D.E  MASTER BLENDERS  1753 by  contacting  Investor 
Relations by mail at Oosterdokstraat  80, 1011 DK Amsterdam, the  Netherlands, 
by email at investor-relations@demb.com or by telephone at +31 20 558 1015.

The distribution of this press release may in some countries be restricted  by 
law or  regulation. Accordingly,  persons  who come  into possession  of  this 
document should inform themselves of and observe these restrictions.

To the fullest extent permitted by applicable law, the Offeror and D.E  MASTER 
BLENDERS 1753 disclaim any  responsibility or liability  for the violation  of 
any such  restrictions  by  any  person. Any  failure  to  comply  with  these 
restrictions may constitute a violation of the securities laws in one or  more 
of those jurisdictions. Neither the Offeror, nor D.E MASTER BLENDERS 1753, nor
any of their  advisers assumes  any responsibility  for any  violation by  any 
person of any of these restrictions. Any D.E MASTER BLENDERS 1753  shareholder 
who is  in any  doubt as  to his/her  position should  consult an  appropriate 
professional adviser without delay.

Forward looking statements  

This press  release  may  include "forward-looking  statements"  and  language 
indicating trends, such as "anticipated" and "expected". Although the  Offeror 
and D.E MASTER  BLENDERS 1753 believe  that the assumptions  upon which  their 
respective  financial   information  and   their  respective   forward-looking 
statements are based  are reasonable, they  can give no  assurance that  these 
assumptions will prove to be correct.  These statements are subject to  risks, 
uncertainties, assumptions and other important  factors, many of which may  be 
beyond the control of D.E MASTER BLENDERS 1753, and could cause actual results
to differ materially from those expressed or implied in these  forward-looking 
statements. Factors  that  could cause  actual  results to  differ  from  such 
statements include,  but are  not limited  to: the  occurrence of  any  event, 
change or other circumstances that could  give rise to the termination of  the 
Offer, the failure to  receive, on a timely  basis or otherwise, the  required 
approvals by  government  or  regulatory  agencies, the  risk  that  an  Offer 
condition to  the  Offer may  not  be satisfied,  the  ability of  D.E  MASTER 
BLENDERS 1753 to retain and hire key personnel and maintain relationships with
customers, suppliers and other business partners pending the completion of the
tender offer,  and other  factors  described in  "Risk Factors"  and  "Forward 
Looking Statements" in D.E MASTER BLENDERS  1753's Annual Report on Form  20-F 
for the fiscal year ended  June 30, 2012 and  reports on Form 6-K  thereafter. 
Neither the Offeror nor  D.E MASTER BLENDERS 1753,  nor any of their  advisers 
accepts any responsibility  for any  financial information  contained in  this 
press release relating to the business  or operations or results or  financial 
condition of the other or their respective groups.

                                 #    #    #

About Joh. A. Benckiser
Joh. A. Benckiser comprises a privately-owned affiliated group of companies
focused on long term investments in companies with premium brands in the Fast
Moving Consumer Goods category. The JAB-group's portfolio includes a majority
stake in Coty Inc., a global leader in beauty, a majority stake in Peet's
Coffee & Tea Inc., a premier specialty coffee and tea company, a majority
stake in Caribou Coffee Company, Inc., a specialty retailer of high-quality
premium coffee products and a minority stake in Reckitt Benckiser Group PLC, a
global leader in health, hygiene and home products. JAB also owns Labelux, a
luxury leather goods company with brands such as Jimmy Choo, Bally and
Belstaff. The assets of the group are overseen by its three senior partners,
Peter Harf, Bart Becht and Olivier Goudet.

About D.E MASTER BLENDERS 1753
D.E MASTER BLENDERS 1753 is a leading pure-play coffee and tea company that
offers an extensive range of high-quality, innovative products through
well-known brands such as Douwe Egberts, Senseo, L'OR, Pilão, Merrild,
Moccona, Pickwick and Hornimans in both retail and out of home markets. The
company holds a number of leading market positions across Europe, Brazil,
Australia and Thailand and its products are sold in more than 45 countries.
D.E MASTER BLENDERS 1753 generated sales of more than € 2.7 billion in fiscal
year 2012 and employs around 7,500 people worldwide. For more information,
please visit www.demasterblenders1753.com.

DEMB Update Intended Offer JAB

------------------------------------------------------------------------------

This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
the
information contained therein.

Source: D.E MASTER BLENDERS 1753 via Thomson Reuters ONE
HUG#1700807
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