BMO Private Bank Mother's Day Study: Women in Missouri Are Equal Partners in
Family's Long-Term Financial Planning -- Or So They Say
KANSAS CITY, MO and ST. LOUIS, MO -- (Marketwired) -- 05/10/13 --
-- Sixty percent of Missouri women report equal involvement in decisions
on saving, investing and retirement planning, but a huge discrepancy
exists in perceptions of who is the primary decision maker.
-- Missouri women are less confident than men in their ability to manage
their own investments, and nearly two-thirds of Missouri women do not
have a financial advisor.
-- When it comes to the most important traits in a financial advisor,
women value advisors who listen to them and who explain concepts in
plain English, while men place higher value advisors who outperform
AMother's Day study released today by BMO Private Bank has revealed
that the majority women in Missouri (60 percent) believe they share
equal ownership of decisions related to savings, investing and
retirement planning with their spouse or partner. However, only 23
percent of Missouri men see it that way.
According to the study:
-- Seventy-four percent of Missouri's women indicate they own or share
decisions about long-term financial planning -- including saving,
investing and retirement planning -- equally with their spouse or
partner, below the national average of 84 percent. Only 14 percent
report themselves as the primary decision maker, compared to 36
percent of women nationally.
-- A discrepancy exists in perceptions of who is the primary financial
decision maker. Sixty percent of Missouri women see themselves as
equally involved in the long-term financial planning and decision
making, while only 23 percent of Missouri men credit their partners
with equal involvement in long-term financial decision making.
-- Fifty percent of Missouri men view themselves as the primary decision
maker, while only 18% of Missouri women see their spouses as primary
-- While Missouri women are more likely than Missouri men to view
themselves as the primary decision-makers regarding day-to-day
budgeting and spending decisions (60% to 47% respectively), they trail
the national average of 71 percent of women.
"Women in America are taking an increased role in their families'
financial decisions, especially when it comes to long-term financial
planning," said Dr. Kim Bridges, Financial Planner, BMO Private Bank.
"As they take on more responsibility, it will become important that
they align themselves with an experienced financial advisor to help
them achieve their financial goals."
Despite their involvement in the family's financial decisions, women
in the Show Me State lack confidence in their decision-making
abilities and fail to seek professional financial advice. The study
-- Twenty-one percent of Missouri women reported are not with a financial
advisor because they are confident in their abilities to manage their
own investments, compared to 35 percent of men.
-- Nearly two-thirds of men and women in Missouri do not have a financial
or investment advisor (64 percent women vs. 65 percent men). This
exceeds the national average of those without a financial advisor (58
percent women vs. 50 percent men).
When it comes to the most important traits in a financial advisor, both
men and women indicate honesty and trustworthiness as the most
important trait. In addition, women place higher value on advisors
who listen to them and who explain concepts free of financial jargon,
while men value advisors who outperform the market.
-- Forty-four percent of Missouri women and 42 percent of men indicated
the trait of honesty and trustworthiness as being most important in an
-- Eighteen percent of Missouri men place highest priority on the ability
to deliver strong returns, while only six percent of women do.
-- Seven percent of women and 2 percent of men place highest priority on
an advisor's ability to explain things in easy-to-understand language.
"As an industry, we need to improve how we listen to women so that we
can better respond to their unique and evolving needs," said Dr.
Bridges. "With women across the United States taking more control of
the household purse, financial advisors are in a pivotal position to
help them plan for their family's financial future."
About BMO Private Bank, a Part of BMO Financial Group:
Bank is a brand name used in the United States by BMO Harris Bank
N.A. Member FDIC. Not all products and services are available in
every state and/or location.
BMO and BMO Financial Group are trade names used by Bank of Montreal.
All results come from a Pollara survey fielded online with 1,500
Americans between April 26th and May 1st, 2013. The margin of error
for a probability sample of this size would be +/- 2.5%, 19 times out
of 20. The survey included an oversample of 200 Missouri residents.
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