KFC Original Recipe® Boneless on the Fast Track with NASCAR Driver Clint Bowyer

  KFC Original Recipe® Boneless on the Fast Track with NASCAR Driver Clint
  Bowyer

     Driver of No. 15 Toyota Sponsored by KFC for Saturday’s Southern 500

Business Wire

LOUISVILLE, Ky. -- May 10, 2013

When KFC launched Original Recipe Boneless in mid-April, company executives
said it was on the fast track to success. Now, the product really is on the
fast track as KFC Original Recipe Boneless is the sponsor for NASCAR driver
Clint Bowyer’s No. 15 Toyota at the Southern 500.

Clint Bowyer's No. 15 Toyota is sponsored by KFC Original Recipe Boneless for
the May 11 Southern 50 ...

Clint Bowyer's No. 15 Toyota is sponsored by KFC Original Recipe Boneless for
the May 11 Southern 500 in Darlington. (Photo: Business Wire)

“The KFC team is thrilled to be partnering with Clint and the Michael Waltrip
Racing team at Darlington this weekend,” said KFC Chief Marketing Officer
Jason Marker. “Original Recipe Boneless has been the talk of the country for
the past few weeks, and it’s exciting to be ‘riding along’ with Clint during
the legendary Southern 500.”

For his part, the driver of the No. 15 Toyota is embracing the product’s
catchy tagline. At some point this weekend, Bowyer is sure to look into a
television camera and say: “I Ate the Bones.”

KFC launched its revolutionary new Original Recipe^® Boneless chicken and
accompanying “I Ate the Bones” advertising campaign to respond to an increase
in consumer demand for boneless menu items.

“I ate the bones,” laughed Bowyer. “I plan to say that about 100 times this
weekend in Darlington. We’ve all seen the commercials on television and now we
get to carry it on our car. Hopefully I’m eating some Original Recipe Boneless
in victory lane Saturday night.”

The Michael Waltrip Racing driver is fifth in the 2013 standings and should be
one of the favorites Saturday night. Fox will televise the 500-mile race at
6:45 p.m. ET.

In addition to joining Bowyer at Saturday’s Darlington race, KFC also recently
launched the “I Ate the Bones” Facebook app and contest, in which consumers
can post a photo or video with their best “I Ate the Bones” reaction.
Participants can submit entries via Facebook, Twitter, Vine or Instagram and
then share the submission to encourage friends and family to vote for their
entries. Submissions should include the hashtag #iatethebones.

Through June 8, weekly winners will be chosen to receive an “I Ate the Bones”
t-shirt and KFC gift checks. Five Grand Prize winners will be selected to
receive $1,000 and a chance to be featured in a KFC online or social media
advertisement within the next year.

The contest is open to US residents of the 48 contiguous states and DC 18
years of age and older. For full contest rules, visit:
https://apps.facebook.com/iatethebones/pages/rules.

About KFC

KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken
restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken®, Extra Crispy™ Strips and Original Recipe® Boneless, with
home-style sides, Hot Wings™, and freshly made chicken sandwiches. There are
more than 17,000 KFC outlets in more than 115 countries and territories around
the world. Each week, more than 13 million people visit a KFC restaurant in
the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow
KFC on Facebook (www.facebook.com/KFC) and Twitter
(www.twitter.com/kfc_colonel).

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130510005812/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50630394&lang=en

Contact:

KFC Corporation
Rick Maynard, 502-874-8100
Rick.Maynard@kfc.com
 
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