Coca-Cola Canada Plans To Bring Global Commitments to Life to Help Fight Obesity

Coca-Cola Canada Plans To Bring Global Commitments to Life to Help Fight 
Obesity 
Company Outlines Consistent Business Actions For Communities and Its Products, 
Packaging, Marketing 
TORONTO, May 10, 2013 /CNW/ - Following The Coca-Cola Company's announcement 
of four global commitments to contribute to healthier, happier, and more 
active communities, Coca-Cola Canada is outlining how it will bring these 
commitments to life in Canada. Coca-Cola Canada will: 
1)Offer low- or no- calorie beverage options in every market 


    --  By 2015, Coca-Cola Canada will have a low- or no- calorie
        option for every type of beverage it offers: sparkling soft
        drinks, juices and juice drinks, sports drinks, energy drinks
        and enhanced water beverages.

2)Provide transparent nutrition information, featuring calories on 
the front of all of our packages
    --  By 2015, Coca-Cola Canada will place calorie information about
        its beverages on company-owned vending machines to help
        consumers make informed decisions.
    --  In addition to front-of-pack calorie labeling, by 2015, some of
        the most popular packages for Coca-Cola in Canada will feature
        messaging to help consumers balance the calories in the package
        with the calories they burn through physical activity.

3)Help get people moving by supporting physical activity programs in 
every country where we do business
    --  Coca-Cola Canada's ongoing partnership with ParticipACTION has
        enabled over 192,000 teens to get active in over 3,250
        community-based organizations across Canada. To date, it has
        committed $10 million over ten years to help get teens active.

4)Market responsibly, including no advertising to children under 12 
anywhere in the world
    --  Coca-Cola Canada strictly adheres to Advertising Standards
        Canada's Children's Advertising Initiative. Coca-Cola Canada
        does not buy advertising targeted at audiences made up of more
        than 35% children under age 12. This policy applies to
        television, radio, and print and, where data is available, the
        internet and mobile phones.

In Canada progress has already been made towards some of these commitments. 
For example, it offers consumers more than 350 different beverage options in 
Canada; more than 70 of these are low- and no-calorie. In 2010, Coca-Cola 
Canada began placing calorie information on the front of its packages. Today, 
the information is on all packaging in Canada with the exception of 
unflavoured bottled waters - which are 0 calorie.

"This campaign aims to inform people about the concept of energy (calorie) 
balance, educate them on our products and inspire Canadians to live more 
active, healthy lives," said Nicola Kettlitz, President, Coca-Cola Ltd. "We 
continue to expand our portfolio to meet people's evolving needs and 
preferences. We know choices come in many tastes, shapes and sizes. This 
week's announcements are our latest efforts to help make a positive difference 
in helping fight against obesity in Canada."

Last month, Coca-Cola Canada launched a campaign to bring people together to 
fight obesity in Canada. This campaign has included new investments in active, 
healthy living programs as well as the launch of a national advertising 
campaign. The first commercial in the campaign outlines the Coca-Cola Canada's 
ongoing efforts to educate people about its products, the numerous beverages 
and package choices it offers and its longstanding support of programs that 
inspire active healthy lifestyles. It also encourages everyone to be mindful 
that all calories count in managing weight, including those in Coca-Cola 
Canada's products and in all foods and beverages. A second spot, called 
"Calorie Dictionary," will debut later this month. It focuses on energy 
(calorie) balance and the amount of activity it takes to burn off calories, 
and demonstrates fun ways to burn off those calories. These efforts are part 
of a global campaign launched by The Coca-Cola Company earlier this year.

The Coca-Cola Company also has committed to publicly and actively measure the 
scale and reach of its efforts on www.comingtogether.com. The digital platform 
provides further details about the Company's global commitments and invites 
people to learn more about what the Company is doing, track its progress, post 
feedback and exchange ideas on how we can collectively promote choice, energy 
(calorie) balance and movement.

Presently, Coca-Cola Canada sells non-alcoholic beverages in nearly every 
beverage category - from sparkling beverages to water, enhanced and flavoured 
water beverages, iced tea, juice and juice drinks, sports beverages and energy 
drinks. Coca-Cola Canada's broad portfolio includes over 70 low- and 
no-calorie beverages, representing 25 percent of its Canadian portfolio.

About Coca-Cola Canada

Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more 
than 50 facilities, including seven production facilities, across Canada. We 
offer a wide variety of non-alcoholic brands; these beverages include 
sparkling soft drinks, still waters, juices and fruit beverages, sports 
drinks, energy drinks and ready-to-drink teas. We're proud to offer some of 
the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke 
Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and 
vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments 
Canada and Coca-Cola Ltd.

PLEASE CONTACT David Moran, 416-424-6127

SOURCE: Coca-Cola Canada

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CO: Coca-Cola Canada
ST: Ontario
NI: FBR FOD HEA 

-0- May/10/2013 11:00 GMT