Bayer HealthCare Committed to Growing Animal Health Business

         Bayer HealthCare Committed to Growing Animal Health Business

Bayer Reintroducing DVM® Quality HealthCare Solutions to U.S. Veterinary
Market Following Recent Acquisition

PR Newswire

SHAWNEE, Kan., May 10, 2013

SHAWNEE, Kan., May 10, 2013 /PRNewswire/ --Bayer HealthCare LLC Animal Health
division expanded their product portfolio and introduced seven products to the
market as the company continues the integration process following the recent
acquisition of Teva Animal Health Inc. based in St. Joseph, MO. Seven DVM^®
dermatology products --ChlorhexiDerm^® 4% Shampoo, Free Form™ Liquid,
Malaseb^® Flush, OtiRinse^™, Relief^® Creme Rinse, and Relief^® Spray-- were
reintroduced and are now available. In addition, Preva™ Medicated Wipes were
launched to veterinarians.

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"Bayer HealthCare is committed to the seamless integration of products from
our latest Animal Health acquisition into the U.S. portfolio," said Ian
Spinks, President and General Manager, Bayer HealthCare's Animal Health
division, North America. "The rapid introduction of the widely recognized and
respected DVM brands shows how the acquisition fits well with our strategic
goals to strengthen and broaden our range of animal care solutions for
companion animals in the U.S. market.Applying the combined knowledge and
industry expertise of our people in Shawnee, KS and new employees in St.
Joseph, MO allows us to offer a more integrated approach to providing high
quality dermatological and nutritional supplement products to pet owners for
dogs and cats in the veterinary market."

More than 75 complementary products were added to the Bayer product portfolio
that will enable a presence in most major therapeutic areas. Over the next 12
to 18 months, many more products from the DVM line, sold through the
veterinary channel, will enter the market.

"Since the acquisition in January, our focus has been on remediating brands
while maintaining quality, and re-introducing the most needed products back
into the market," said David Van Brunt, VP Marketing, Companion Animal
Products Bayer HealthCare, Animal Health division. "These new and re-launched
DVM products demonstrate Bayer's commitment to the success of this integration
and our continued commitment to help veterinarians provide quality healthcare
solutions for companion animals."

About the DVM^® products

Seven DVM^® dermatology and supplement products were recently reintroduced or
launched for the first time.

ChlorhexiDerm^® 4% Shampoo is a topical, easy on the skin, antimicrobial
shampoo for use on dogs, cats and horses.This product contains chlorhexidine
gluconate, an active ingredient that provides antimicrobial activity against
host microorganisms. Repeated use of ChlorhexiDerm 4% Shampoo helps prevent
microbial re-infection from fungi, yeast, viruses, and bacteria. Even though
the shampoo is gentle, it still acts as an antiseptic through deep cleansing
action that removes scales and crusts.

Free Form™ Liquid is a concentrated omega-3 fatty acid formulation that
supports overall pet wellness.Growing evidence suggests that omega-3 fatty
acids high in eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) aid
in the management of healthy skin and hair coat, as well as support joint
health, normal kidney function, and immune, cognitive and cardiovascular
health. Free Form Liquid has the same concentrated fish oil as in the popular
Free Form Snip Tips.

Malaseb^® Flush is a gentle, antimicrobial flush specifically formulated for
skin conditions associated with infections responsive to miconazole nitrate
and chlorhexidine gluconate on dogs, cats and horses. Malaseb Flush is a
complement to the popular Malaseb Shampoo.

OtiRinse^™ is an ear cleanser for routine cleansing where an antiseptic drying
agent is required.

Relief^® Family - Relief^® Spray and Relief^® Creme Rinse join Relief^®
Shampoo for temporary relief of itching, flaking and irritation on dogs, cats
and horses.

New to the DVM product portfolio, Preva™ Medicated Wipes, contain nisin – a
naturally-derived antimicrobial used for skin conditions associated with
bacterial infections or general cleansing and maintenance of skin and hair
coat.The wipes are for daily use between medicated shampooing and other skin
therapies and are ideal for cleaning interdigital areas, nail folds, armpit,
neck and skin folds, anal area and facial folds.

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of
health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup
of Bayer AG with annual sales of EUR 18.6 million (2012), is one of the
world's leading, innovative companies in the healthcare and medical products
industry and is based in Leverkusen, Germany. The company combines the global
activities of the Animal Health, Consumer Care, Medical Care and
Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop,
manufacture and market products that will improve human and animal health
worldwide. Bayer HealthCare has a global workforce of 55,300 employees (Dec
31, 2012) and is represented in more than 100 countries. More information
atwww.healthcare.bayer.com.

For more information call 800.633.3796.

Forward-Looking Statements

This release may contain forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management. Various
known and unknown risks, uncertainties and other factors could lead to
material differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in Bayer's public reports which are available
on the Bayer website at www.bayer.com. The company assumes no liability
whatsoever to update these forward-looking statements or to conform  them to
future events or developments.

SOURCE Bayer HealthCare LLC

Website: http://www.healthcare.bayer.com
Contact: Staci Gouveia, Tel. 913.268.2577, Email: staci.gouveia@bayer.com, or
Lauren Dorsch, Tel. 913.268.2747, Email: lauren.dorsch@bayer.com
 
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