RBC recognized as a leader in retail banking

Industry-leading innovation, service and performance earn two international 
awards for RBC employees 
TORONTO, May 10, 2013 /CNW/ - The employees of RBC's Personal and Commercial 
Banking division in Canada were recognized today with two international awards 
for their exceptional innovation, service, and performance in the 2013 Retail 
Banker International (RBI) awards. RBC beat out more than 300 banks from 
around the world to win the awards in this global competition lead by RBI, the 
London-based banking publication that analyzes and reports on the retail 
banking sector. 
RBC Royal Bank won the top prize in the categories of Innovation in Customer 
Service, and Best Retail Bank in North America. 
"We're honoured to have been recognized by RBI and I'm very proud of all our 
employees," said Dave McKay, Group Head of Personal and Commercial Banking at 
RBC. "These awards are a testament to their incredible dedication and 
commitment, as they work day in and day out to help our clients succeed." 
In commenting on RBC Royal Bank's impressive performance, Douglas Blakey, 
Group Editor Consumer Finance for Timetric Financial Services noted the bank 
had generated outstanding financial performance. "In fiscal 2012, the Canadian 
Banking unit of RBC excelled in developing new and better ways to serve their 
clients," said Mr. Blakey. "They also set records for financial performance 
and outperformed its Canadian peer group in a variety of metrics." 
This year's RBI Awards programme marks the second year in a row that RBC Royal 
Bank has been among the most recognized banks. Last year the bank won for Best 
Retail Bank in North America, and Retail Banker of the Year. 
RBI is one of the world's leading sources of retail banking news and 
information from around the world. It is part of Timetric, a leading provider 
of online data, analysis and advisory services on key financial and industry 
sectors. 
ABOUT RBC 
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under 
the master brand name RBC. We are Canada's largest bank as measured by assets 
and market capitalization, and are among the largest banks in the world, based 
on market capitalization. We are one of North America's leading diversified 
financial services companies, and provide personal and commercial banking, 
wealth management services, insurance, and investor services and wholesale 
banking on a global basis. We employ approximately 80,000 full- and part-time 
employees who serve more than 15 million personal, business, public sector and 
institutional clients through offices in Canada, the U.S. and 49 other 
countries. For more information, please visit rbc.com. 
RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2012, we contributed more 
than $95 million to causes worldwide, including donations and community 
investments of more than $64 million and $31 million in sponsorships. 
Jacqui van der Jagt, 416 974-1756 
SOURCE: RBC 
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CO: RBC Royal Bank
ST: Ontario
NI: FIN ENT  
-0- May/10/2013 09:00 GMT