Direct Energy Optimistic About Opportunity To Serve More Retail Electric Customers In Arizona

   Direct Energy Optimistic About Opportunity To Serve More Retail Electric
                             Customers In Arizona

Direct Energy submits Certificate of Convenience and Necessity to the Arizona
Corporation Commission

PR Newswire

HOUSTON, May 10, 2013

HOUSTON, May 10, 2013 /PRNewswire/ --After more than a decade of competitive
energy market implementation throughout the country, Direct Energy is
optimistic about developing a successful competitive energy market in Arizona
to serve retail electric customers – particularly residential and small
business customers. Recently, Direct Energy submitted a Certificate of
Convenience and Necessity (CC&N) to the Arizona Corporation Commission (ACC)
to serve retail electric customers in the state. The ultimate goal is to allow
more consumers in the state to reap the full benefits of a competitive retail
market structure, which may include cost savings.


Steven Murray, president of Direct Energy Residential, says "With the action
taken by the Arizona Corporation Commission yesterday to start the spread of
competition demonstrated again in Arizona and creating a platform for issues
associated with retail competition to take place, Direct Energy is as
optimistic as ever that we will see forward progress in Arizona. This will
only serve to benefit the residences and business in the state as retail
competition brings lower costs and innovation."

Direct Energy has already demonstrated corporate commitment in Arizona with
the expansion of their Call Center in Tempe and their current contact with a
vendor to establish another significant Call Center in Tucson.

Direct Energy has already seen success in the state with the implementation of
a lottery system for commercial and industrial customers. Direct Energy
Business was able to secure contracts to serve loads for two large retailers
throughout Arizona.

"Direct Energy Business is excited about the potential to expand competitive
retail energy options in the state," said Maura Clark, president of Direct
Energy Business. "We are happy we had the opportunity to be on the ground
floor during the AG-1 pilot program where we acquired two major retail
customers, and now look forward to working with more Arizona customers so they
can enjoy the benefits of competitive supply."

With the development of a competitive marketplace comes innovation in products
and services to the benefit of all classes of retail electric customers, such
as pay-as-you-go options, free power days and smart meters. In addition,
Direct Energy has developed programs to recognize, honor and financially
assist people who are making a difference in their communities such as the
Volunteer Citizen of the Year award program, the Pittsburgh Small Business
Community Heroes award program, the Reduce Your Use for Good program and more.
These programs and other community investment initiatives have been
implemented in many states with constructive regulatory structures such as
Texas and Pennsylvania, which can be added bonuses for the state of Arizona.

Murray and Clark are available for interviews.

About Direct Energy
Direct Energy is one of North America's largest energy and energy-related
services providers with more than 6 million residential and commercial
customer relationships. Direct Energy provides customers with choice and
support in managing their energy costs through a portfolio of innovative
products and services. A subsidiary of Centrica plc (LSE:CNA), one of the
world's leading integrated energy companies, Direct Energy operates in 46 U.S.
states plus the District of Columbia and 10 provinces in Canada. For more
information, visit

SOURCE Direct Energy

Contact: Andrea Romo, Direct Energy Business, 412.334.9510,
Press spacebar to pause and continue. Press esc to stop.