Whirlpool Brand Front Load Washer Takes Home Top Honors

           Whirlpool Brand Front Load Washer Takes Home Top Honors

New Brand Innovations Ring True with Top Ratings in Leading Consumer
Publications

PR Newswire

BENTON HARBOR, Mich., May 10, 2013

BENTON HARBOR, Mich., May 10, 2013 /PRNewswire/ --Consumers are always
searching for appliance innovations to help streamline daily tasks. On the
heels of a number of Good Housekeeping Seals in both the kitchen and laundry
category, the latest ratings from several leading consumer publications prove
that features available in Whirlpool brand's laundry pairs are easy enough to
use and sophisticated enough to get the job done well.

(Logo: http://photos.prnewswire.com/prnh/20110404/NY75862LOGO )

Whirlpool^® is committed to designing innovative technology to improve the
lives of their consumers and allow them to get the most from their appliances.
Whirlpool's recent top-rated front load washers offer high-performance
cleaning with the shortest available cycle time among recommended front load
washers tested by a leading consumer magazine.* Thanks to the Adaptive Clean
Wash System with Precision Dispense available in the Whirlpool brand Duet^®
washer, clothes will look newer for longer.** Even better the Duet^® dryer
will help preserve the perfect fit with advance Moisture Sensing, which helps
determine when everything is perfectly dry, helping save time and energy.

"Whirlpool continues to always listen to our consumers first, which is why we
believe our products continue to resonate with our customers," said Tanu
Grewal, senior brand manager, Whirlpool brand. "Whirlpool has been at the
forefront of consumer appliance brands for more than 100 years and will remain
in pursuit of that tradition as we introduce new technologies. With
streamlined controls and intuitive features, Whirlpool brand appliances are
'designed to simplify' life; in other words – they are so advanced, they are
uncomplicated."

About Whirlpool Brand
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $18 billion in 2012,
68,000 employees and 65 manufacturing and technology research centers around
the world. Whirlpool Brand is committed to advancing technology in ways
consumers want and need it, creating simple solutions that optimize
productivity and efficiency in the home. In addition to designing appliance
solutions based on consumer insight, Whirlpool is one of Habitat for
Humanity's largest corporate partners, donating a refrigerator and range to
every new Habitat for Humanity home built in North America. For more
information on Whirlpool Brand, please visit www.whirlpool.com or find us on
Facebook at www.facebook.com/whirlpoolusa. Additional information about the
company can be found at www.whirlpoolcorp.com.

*Among tested models. May 2013".
**Compared to traditional top load washers.



SOURCE Whirlpool Brand

Website: http://www.whirlpool.com
Contact: Monica Teague, Whirlpool Corporation, 269.923.7405,
media@whirlpool.com, Kaitlin Miller, Peppercomm for Whirlpool, 212.931.6170,
kmiller@peppercomm.com
 
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