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P&G Survey Finds More Than 80% of U.S. Moms Prefer Daily Help over Grand Gestures for Mother’s Day

  P&G Survey Finds More Than 80% of U.S. Moms Prefer Daily Help over Grand
  Gestures for Mother’s Day

                   Moms Say the Everyday Things Matter Most

Business Wire

CINCINNATI -- May 09, 2013

(NYSE: PG) – With Mother’s Day just around the corner, children often struggle
to come up with the perfect gift to show Mom they are loved. But in a survey
conducted by P&G, moms indicated that every day gestures are more meaningful
than annual fancy gifts. Eighty-seven percent of those surveyed would prefer
to have a little more time to themselves, a family day out, or a little more
unprompted help around the house. Eighty-three percent said this would make
them feel more appreciated and loved, even if it is just a simple ‘Thank you’
for all the things she does for the family.

Frame cut from The Mommy Effect video (Photo: Business Wire)

Frame cut from The Mommy Effect video (Photo: Business Wire)

So to help say ‘Thank You’ to Mom, P&G, the Company behind brands like Ariel®,
Tide®, Bounty® and Olay®, shares its fourth video in the Everyday Effect
campaign and video series to thank Mom for all she does every day. The latest
video, called The Mommy Effect, taps in to the universal truth that seemingly
ordinary, everyday acts have a surprisingly significant impact.

In honor of Mothers’ Day, P&G invites everyone to thank their Mom, and share a
story of how Mom’s everyday acts of kindness help you. Some of these stories
will used in P&G’s first ever piece of consumer created ads, to be showcased
in July 2013. Fans can visit P&G’s Facebook Page to submit their story.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit for the latest news and in-depth information
about P&G and its brands.

Photos/Multimedia Gallery Available:



P&G North America External Relations
Christopher Vuturo
513-622-3175 (t)
513-503-3591 (m)
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