Nokia Asha Platform Unlocks Sub-100 USD Smartphone Opportunity for Developers

Nokia Asha Platform Unlocks Sub-100 USD Smartphone Opportunity for Developers 
ESPOO, FINLAND -- (Marketwired) -- 05/09/13 --  New Asha platform
delivers developers a consistent quality application experience in
the world's fastest growing smartphone category 
Nokia today announced a global initiative to unlock the sub-100 USD
smartphone market for developers with the release of
its Nokia Asha
platform. Nokia also announced the Nokia Asha 501, the first
smartphone built for the new platform. 
Developers who write applications for the Nokia Asha 501 will reach
all smartphones based on the new Asha platform without having to
re-write code. Nokia expects to sell 100 million of the new
generation Asha smartphones over
the coming years, beginning with the
Nokia Asha 501. 
"We've seen a tremendous increase in consumer demand for apps for our
Asha smartphones, as witnessed by the growth of downloads in Nokia
Store," said Marco
Argenti, head of Developer Experiences at Nokia.
"Consumers expect quality apps
at every price point. With the new
Asha platform, developers will be incentivized to deliver those
quality apps, previously found only on high-end smartphones, thanks
to unprecedented volumes and reach opportunities through one
distribution channel and a single platform." 
Many of the most popular applications are already available or in
development
for the Nokia Asha platform, including CNN, eBuddy, ESPN,
Facebook, Foursquare,
Line, LinkedIn, Nimbuzz, Pictelligent, The
Weather Channel, Twitter, WeChat,
World of Red Bull and games from
Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance
Games. WhatsApp and other key partners continue to explore new Asha. 
Developers will also get easy-to-use development tools and more ways
to sell and promote apps, including the new Nokia In-App Payment tool. 
New Nokia Asha SDK 1.0 and Nokia Asha web app tools 
The new Nokia Asha Software Development Kit 1.0 is a suite of tools
that support
the development, testing, packaging and deployment of
Java apps on the Nokia
Asha platform. 
The new Nokia Asha web app tools include a Web Development
Environment (WDE), an integrated development environment (IDE) that
developers can use to create and
edit their Nokia Asha web apps; Web
Inspector to help developers to debug a
nd
inspect elements in their
web apps; and a new Web Designer Tool for creating
great user
experience for their web apps. 
Nokia In-App Payment 
Nokia also announced the new Nokia In-App Payment tool, designed to
make it easier for developers to sell content from within their apps.
It provides a simple and secure purchase experience for consumers and
transparent payments for developers. Nokia In-App Payment will also be
available for existing Asha and
Series 40 phones, such as the Nokia
301. Nokia will release a public beta of
Nokia In-App Payment in the
coming weeks. Developers can sign-up for the beta at
www.developer.nokia.com/inapppayment. 
Developers voice support for new Nokia Asha platform 
Dennis Crowley, CEO and co-founder of Foursquare: "Nokia continues to
be a valued partner for Foursquare. The new Foursquare app on Asha
delivers a fantastic search and discovery experience to help people
make the most of where
they are. As we head into the next wave of new
Asha smartphones, we look forward
to making Foursquare available for
millions of Asha customers around the world." 
Michael Fisher, Director of Mobile Business Development, Twitter:
"Twitter's
integration into the new Asha platform, along with
preloaded Twitter application
that ships on Nokia devices, offers
people a richer Twitter experience. Whether
you want to share a photo
or news article, connect with people or find out what's happening
around the world, it's now easier than ever to use Twitter on
this
family of devices." 
Sebastien Thevenet, General Manager SEA-Pacific, Gameloft: "As
Nokia's long term
partner, with to date 200 million downloads
recorded on Nokia Store, Gameloft is thrilled to offer four preloaded
high quality games on the Nokia Asha 501 at
launch (Assassin's Creed
3, Bubble Bash 3, Real Football 2013, Little Big City)
and overall
more than 30 games to download on Nokia Store down the track.
Those
innovative titles are Try and Buy and Free to Play games making
the most of Asha
Full Touch capabilities and unique user interface,
truly bringing a smartphone
gaming experience at your fingertips." 
Akira Morikawa, CEO of Line Corporation: "Line's partnership with
Nokia is very
important and it will continue on new Asha. Delivering
Line on new Asha represents our commitment of ensuring that people
around the world will experience the joy of communication through
Line on Asha smartphones." 
Manish Agarwal, CEO, Reliance Games: "Reliance Games and Nokia have
together
demonstrated the combined power of localized content and a
distribution platform
in India. Our partnership with Nokia is a very
cherished partnership for us to
demonstrate the power of GoLocal.
Reliance Games is committed to develop games
on localized themes on
the new Asha platform and entertain millions of people
around the
world by working closely with local Nokia teams in India, Asia
Pacific, Latin America and other growth markets." 
Keshav Bajaj, VP Business Development, Nimbuzz: "Most of the 150
million and
counting Nimbuzz users are from markets where Nokia Asha
continues to gain momentum, including India, South East Asia, Middle
East and Africa. We are very
excited to have an application
exclusively built for the new Asha platform to
ensure the best user
experience. This is yet another initiative from Nimbuzz for one of
its most exclusive partners, Nokia." 
Alex Adjadj, Director of Strategic Development, Mobile Sales &
Marketing, Namco-Bandai: "NAMCO BANDAI has been developing mobile
games for over 10 years but there are still regions of the world
where users haven't seen or played PAC-MAN.
Our 22 titles available
in 13 languages for the Nokia Asha 501 is a testament to our
commitment to Nokia to bring a great experience to mobile users of
all demographics and budgets." 
Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India:
"Given the popularity of Asha devices, the ESPNcricinfo app on the
Asha 2013 platform is a dynamic way to reach growing numbers of
mobile users in emerging markets. It is a rich platform where the
ESPNcricinfo app can provide comprehensive cricket
coverage tailored
to suit on-the-go consumption of today's passionate fans, including
its famed match coverage, the latest news stories, insightful
editorial pieces covering International & domestic cricket - all
tailor-made for mobile consumption." 
FORWARD-LOOKING STATEMENTS 
It should be noted that Nokia and its business are exposed to various
risks and
uncertainties and certain statements herein that are not
historical facts are
forward-looking statements, including, without
limitation, those regarding: A)
the expected plans and benefits of
our partnership with Microsoft to bring together complementary assets
and expertise to form a global mobile ecosystem
for smartphones; B)
the timing and expected benefits of our strategies, including
expected operational and financial benefits and targets as well
as
changes in leadership and operational structure; C) the timing of
the deliveries
of our products and services; D) our ability to
innovate, develop, execute and
commercialize new technologies,
products and services; E) expectations regarding
market developments
and structural changes; F) expectations and targets rega
rding our
industry volumes, market share, prices, net sales and margins of
our
products and services; G) expectations and targets regarding our
operational
priorities and results of operations; H) expectations and
targets regarding collaboration and partnering arrangements; I) the
outcome of pending and threatened litigation, regulatory proceedings
or investigations by authorities;
J) expectations regarding the
successful completion of  restructurings, investments, acquisitions
and divestments on a timely basis and our ability to
achieve the
financial and operational targets set in connection with any
such
restructurings, investments, acquisitions and divestments; and
K) statements
preceded by "believe," "expect," "anticipate,"
"foresee," "target," "estimate,"
"designed," "aim", "plans,"
"intends," "will" or similar expressions. These statements are based
on management's best assumptions and beliefs in light of
the
information currently available to it. Because they involve risks and
uncertainties, actual results may differ materially from the results
that we
currently expect. Factors, including risks and uncertainties
that could cause
these differences include, but are not limited to:
1) our ability to make the
Windows Phone ecosystem a competitive and
profitable global ecosystem that achieves sufficient scale, value and
attractiveness to relevant market participants, making Nokia products
with Windows Phone a competitive choice for
consumers; 2) our success
in the smartphone market, including our ability to
introduce and
bring to market quantities of attractive, competitively priced
Nokia
products with Windows Phone that are positively differentiated from
our
competitors' products, both outside and within the Windows Phone
ecosystem; 3)
our ability to produce attractive and competitive
devices in our Mobile Phones
business unit, including feature phones
and devices with features such as full
touch that can be categorized
as smartphones, in a timely and cost efficient
manner with
differentiated hardware, software, localized services and
applications; 4) the success of our HERE strategy, including our
ability to establish a successful location-based platform and extend
our location-based services across devices and operating systems; 5)
our ability to provide support for our Devices & Services business and
maintain current and create new sources
of revenue from our
location-based service and commerce assets; 6) our ability
to protect
numerous patented standardized or proprietary technologies from
third-party infringement or actions to invalidate the intellectual
property rights of these technologies; 7) our ability to maintain the
existing sources of intellectual property related revenue and
establish new such sources; 8) the
intensity of competition in the
various markets where we do business and our
ability to maintain or
improve our market position or respond successfully to
changes in the
competitive environment; 9) our ability to keep momentum and increase
our speed of innovation, product development and execution in order
to bring new innovative and competitive mobile products and
location-based or other
services to the market in a timely manner;
10) the success of our partnership
with Microsoft in connection with
the Windows Phone ecosystem; 11) our ability
to effectively and
smoothly implement the planned changes in our operational
structure
and achieve targeted efficiencies and reductions in operating
expenses; 12) our ability to retain, motivate, develop and recruit
appropriately
skilled employees; 13) our dependence on the
development of the mobile and communications industry, including
location-based and other services industries,
in numerous diverse
markets, as well as on general economic conditions globally
and
regionally; 14) our ability to maintain and leverage our traditional
strengths in the mobile products market, especially if we are unable
retain the
loyalty of our mobile operator and distributor customers
and consumers as a result of the implementation of our strategies or
other factors; 15) the performance of the parties we partner and
collaborate with, including Microsoft
and our ability to achieve
successful collaboration or partnering arrangements;
16) our ability
to deliver our mobile products profitably, in line with
quality
requirements and on time, especially if the limited number of
suppliers we depend on, many of which are geographically concentrated
with a majority based
in Asia, fail to deliver sufficient quantities
of fully functional products,
components, sub-assemblies, software
and services on favorable terms and in compliance with our supplier
requirements; 17) our ability to manage efficiently
our manufacturing
and logistics, as well as to ensure the quality, safety, security and
timely delivery of our products and services; 18) any actual or
even
alleged defects or other quality, safety and security issues in our
products; 19) any inefficiency, malfunction or disruption of a system
or network
that our operations rely on; 20) the impact of
cybersecurity breach or other
factors leading to an actual or alleged
loss, improper disclosure or leakage of any personal or consumer data
collected by us or our partners or subcontractors,
made available to
us or stored in or through our products; 21) our ability
to
successfully manage the pricing of our products and costs related
to our products and our operations; 22) the potential complex tax
issues and obligations we may face, including the obligation to pay
additional taxes in
various jurisdictions and our actual or
anticipated performance, among other
factors, could result in
allowances related to deferred tax assets; 23) exchange
rate
fluctuations, particularly between the euro, which is our reporting
currency, and the US dollar, the Japanese yen and the Chinese yuan,
as well as
certain other currencies; 24) our ability to protect the
technologies, which we or others develop or which we license, from
claims that we have infringed third
parties' intellectual property
rights, as well as our unrestricted use on commercially acceptable
terms of certain technologies in our product and services; 25) the
impact of economic, regulatory, political or other development
on our
sales, manufacturing facilities and assets located in emerging
market
countries as well as the impact of regulations against imports
to those countries; 26) the impact of changes in and enforcement of
government policies,
technical standards, trade policies, laws or
regulations in countries where our
assets are located and where we do
business; 27) investigations or claims by
contracting parties in
relation to exits from countries, areas or contractual
arrangements;
28) unfavorable outcome of litigation, regulatory proceedings
or
investigations by authorities; 29) allegations of possible health
risks from
electromagnetic fields generated by base stations and
mobile devices, and the
lawsuits and publicity related to them,
regardless of merit; 30) Nokia Siemens
Networks' success in the
mobile broadband infrastructure and related services
market and its
ability to effectively, profitably and timely adapt business
and
operations to the diverse needs of its customers; 31) Nokia
Siemens Networks'
ability to maintain and improve its market position
and respond successful
ly to changes and competition in the mobile
broadband infrastructure and related services market; 32) Nokia
Siemens Networks' success in implementing its restructuring plan and
reducing its operating expenses and other costs; 33) Nokia Siemens
Networks' ability to invest in and timely introduce new competitive
products, services, upgrades and technologies; 34) Nokia
Siemens
Networks' dependence on limited number of customers and
large, multi-year contracts; 35) Nokia Siemens Networks' liquidity
and its ability to meet its
working capital requirements, including
access to available credit under its
financing arrangements and other
credit lines as well as cash at hand; 36) the
management of Nokia
Siemens Networks' customer financing exposure; 37) whether
ongoing or
any additional governmental investigations of alleged violations
of
law by some former employees of Siemens may involve and affect the
carrier-related assets and employees transferred by Siemens to Nokia
Siemens Networks; 38) any impairment of Nokia Siemens Networks
customer relationships resulting
from ongoing or any additional
governmental investigations involving the Siemens
carrier-related
operations transferred to Nokia Siemens Networks, as well as the risk
factors specified on pages 12-47 of Nokia's annual report on Form
20-F for
the year ended December 31, 2012 under Item 3D. "Risk
Factors." Other unknown or unpredictable factors or underlying
assumptions subsequently proving to be incorrect could cause actual
results to differ materially from those in the forward-looking
statements. Nokia does not undertake any obligation to
publicly
update or revise forward-looking statements, whether as a
result of new information, future events or otherwise, except to the
extent legally required. 
About Nokia 
Nokia is a global leader in mobile communications whose products have
become an integral part of the lives of people around the world.
Every day, more than 1.3
billion people use their Nokia to capture
and share experiences, access information, find their way or simply
to speak to one another. Nokia's technological and design innovations
have made its brand one of the most recognized in the world. For more
information, visit http://www.nokia.com/about-nokia. 
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originality of the information contained therein. 
Source: NOKIA via Thomson Reuters ONE 
[HUG#1700610] 
Media Enquiries: 
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com 
www.nokia.com
 
 
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