NBBJ Appoints Tim Leberecht Chief Marketing Officer
Former Frog Design Executive Will Lead Marketing for Global Architecture and
SEATTLE, May 9, 2013
SEATTLE, May 9, 2013 /PRNewswire/ --NBBJ, a global architecture and design
firm, today announced that it has appointed Tim Leberecht as its Chief
Marketing Officer. Leberecht joins NBBJ from Frog Design where he led the
marketing organization from 2006 to 2013 and helped transform the company into
one of the world's foremost design and innovation consultancies. He will
direct NBBJ's worldwide marketing, business development and communications
from the firm's San Francisco office.
"We're thrilled to have Tim joining us," said NBBJ managing partner Scott
Wyatt, FAIA. "With his experience positioning Frog Design at the forefront of
design innovation, and his continuing mission for brands to provide value,
he's exactly the person we were looking for as our first-ever chief marketing
officer. His presence here underscores our ambition to become a leading force
in transforming human experience and business performance through design."
"I'm honored to join a firm with such a strong legacy, ethos and ambition,"
said Tim Leberecht. "It's an exciting time, as design's value as a key driver
of innovation in business and society is now being widely recognized, and the
boundaries between disciplines are dissolving. I believe NBBJ has a tremendous
opportunity to lead this transformation and further enhance the impact of the
NBBJ creates innovative places and experiences for organizations worldwide,
and designs communities, buildings and environments that enhance people's
lives. Founded in 1943, NBBJ is an industry leader in healthcare facilities
and has a strong presence in the corporate, commercial, civic, science and
education and sports markets. The first architecture firm named to the World
Economic Forum's Community of Global Growth Companies, NBBJ has won numerous
awards and has been recognized as one of the "greenest" architecture firms in
the United States. NBBJ has more than 600 employees in 10 offices worldwide in
Beijing, Boston, London, Los Angeles, New York, Columbus, Pune, San Francisco,
Seattle and Shanghai. Recent clients include Alibaba, Amazon, the Bill &
Melinda Gates Foundation, Boeing, Cambridge University, Cleveland Clinic,
GlaxoSmithKline, Google, Massachusetts General Hospital, Reebok, Salk
Institute, Samsung, Stanford University, Starbucks, Telenor, Tencent and the
Wellcome Trust. http://www.nbbj.com
About Tim Leberecht
Before joining NBBJ, Tim Leberecht was the chief marketing officer of leading
design and innovation consultancy Frog Design from 2006 to 2013. Previously,
he had held marketing positions with software company Mindjet, the Athens 2004
Olympic Games, and Deutsche Telekom.
A widely published author and speaker, Leberecht has written for publications
including Fast Company, Forbes, Fortune, Management Innovation Exchange, PSFK,
Rotman Magazine, The European and Wired, and spoken at venues including TED,
The Economist, DLD, Next, Re:Publica, the Futurist CMO Summit, and the Silicon
Valley Bank CEO Summit. His 2012 TED Talk on "3 Ways to (Usefully) Lose
Control of Your Brand" has garnered more than 450,000 views to date.
Leberecht was appointed to serve on the World Economic Forum's Global Agenda
Council on Values. He is the founder of the award-winning Design Mind magazine
and the organizer of the Reinvent Business hackathon. He earned master's
degrees in communication management from the University of Southern
California, Los Angeles, and in cultural studies from the University of
Lüneburg in Germany. He was born and raised in Germany before moving to
California in 2003 and currently lives in San Francisco.
Contact: Helen Dimoff, Communications Director, 212.739.7235, firstname.lastname@example.org
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