GSN Digital Invites Gamers to Help Defeat Breast Cancer This Mother's Day

GSN Digital Invites Gamers to Help Defeat Breast Cancer This Mother's Day 
GSN Players Turn Virtual Rewards Into Real Cash Donations to Support
The Breast Cancer Research Foundation(R) 
WALTHAM, MA -- (Marketwired) -- 05/09/13 --  In the U.S. alone, 1 in
every 8 women will develop breast cancer during their lifetime. In an
effort to raise much-needed funds to achieve prevention and a cure
for breast cancer, GSN Digital, through its partnership with The
Breast Cancer Research Foundation(R) (BCRF), is giving game lovers
the opportunity to give back in a fun, interactive way.  
Players can participate in GSN's Oodles for Breast Cancer Awareness
program by playing their favorite casual games like GSN ChaChingo
Bingo, Wheel of Fortune(R) and Bejeweled 2, as well as answering
daily trivia questions. Players earn GSN's virtual currency, Oodles,
traditionally redeemable for gift cards and prizes, which can be
donated in $5 or $10 dollar increments to help support BCRF
year-round. 
To date, GSN has raised over $950,000 for breast cancer charities. To
join the fight against breast cancer by participating in GSN's Oodles
for Breast Cancer Awareness program for BCRF, please visit
www.gsn.com/bcrf and click on the More Info button under Oodles for
Breast Cancer. 
"Year after year, our players have rallied around our charitable
programs, raising close to $1 million for breast cancer charities in
the process," said Peter Blacklow, executive vice president of GSN
Digital. "For the tenth consecutive year, GSN is committed to raising
much needed funding to increase awareness and help find a cure for
breast cancer."  
About GSN
 GSN is a multimedia entertainment company that offers
original and classic game programming and competitive entertainment
via its 75-million subscriber television network and online game
sites. GSN's cross-platform content gives game lovers the opportunity
to win cash and prizes, whether through GSN's popular TV game shows
or through GSN Digital's free casual games, mobile and social games,
and cash competitions. GSN is distributed throughout the U.S.,
Caribbean and Canada by all major cable operators, satellite
providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc.,
are owned by DIRECTV and Sony Pictures Entertainment. For fur
ther
information, visit GSN at www.gsn.com.  
About The Breast Cancer Research Foundation(R)
 The Breast Cancer
Research Foundation(R), founded by Evelyn H. Lauder in 1993, is an
independent not-for-profit organization committed to funding
scientific research to achieve prevention and a cure for breast
cancer in our lifetime. In October 2012, BCRF awarded $40 million to
197 scientists across the United States, Canada, Latin America,
Europe, the Middle East, Australia, and China. With 91 cents of every
dollar spent by BCRF directed towards breast cancer research and
awareness programs, BCRF remains one of the most fiscally responsible
charities in the country. For the tenth time since 2002, it has
earned 4 stars from Charity Navigator. Additionally, BCRF is the only
breast cancer organization rated an "A+" by CharityWatch. For more
information about BCRF, visit www.bcrfcure.org. 
Contact information:  
Annie Perkins 
SHIFT Communications
617-779-1817
aperkins@shiftcomm.com  
Allison Rynak
GSN Digital
781-250-8734 
arynak@gsn.com