Target and Designer Phillip Lim to Debut Fall Collection

Exclusive collection includes chic, affordable options for women and men 
on-the-go 
MISSISSAUGA, ON, May 9, 2013 /CNW/ - Just in time for the fall season, Target 
today announced it is collaborating with esteemed designer Phillip Lim on an 
exclusive collection for women and men. Available Sept. 15 at Target Canada 
stores, 3.1 Phillip Lim for Target features a range of apparel and 
accessories, including bags and various travel pieces. 
"Since an early age, I've been intrigued by the idea of design evolution," 
said Lim. "One of the reasons I wanted to collaborate with Target is because 
I felt that together we could create a collection that would inspire - one 
that is modern and chic, but still very accessible." 
3.1 Phillip Lim for Target embodies Lim's philosophy that clothing is meant to 
refine, not define. Rooted in a classic fall palette of neutral tones and 
prints, the collection features more than 100 items and will be priced on par 
with Target US stores. 
"Continuing on Target's commitment to providing guests with high-quality 
designer products at an exceptional value, we are pleased to announce the 3.1 
Phillip Lim for Target collection will be available at Target stores in 
Canada," said John Morioka, senior vice president, merchandising, Target 
Canada. "The collection consists of beautifully tailored must-haves for both 
women and men and will offer our guests a compelling reason to update their 
wardrobes this fall." 
Phillip Lim is a New York-based designer. He debuted the 3.1 Phillip Lim 
label, which he cofounded with friend and fabric supplier Wen Zhou, in 2005 at 
New York Fashion Week. Lim's designs have received praise from editors, 
celebrities and critics for their easy, chic and youthful elegance. In 2006, 
Lim was nominated as a finalist for the prestigious Fashion Fund Award by 
VOGUE and the CFDA. Lim also was honored by the CFDA with the Emerging Talent 
Award for Ready-to-Wear, accepting Womenswear in 2007 and Menswear in 2012. 
Additionally, 3.1 Phillip Lim has received a nomination from the CFDA for 2013 
Accessory Designer of the Year. Throughout the years, Lim has developed a 
following of notable celebrity supporters including Kate Hudson, Scarlett 
Johansson and Keira Knightley, among others. 
More information about 3.1 Phillip Lim for Target is available on 
ABullseyeView.com. Guests can join the conversation on Twitter using 
#PhillipLimForTarget. 
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,804 stores 
- 1,784 in the United States and 46 in Canada - and at Target.com. Since 1946, 
Target has given 5 percent of its profit through community grants and 
programs; today, that giving equals more than $4 million a week. For more 
information about Target's commitment to corporate responsibility, visit 
target.ca/corporateresponsibility. 
Contact:Joanne Elson, Target Public Relations, (289) 261-1379 Target Media 
Hotline, (612) 696-3400 
SOURCE: Target Canada 
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CO: Target Canada
ST: Ontario
NI: RET NP  
-0- May/09/2013 13:27 GMT