OUYA Raises $15 Million In New Funding; Kleiner Perkins Partner And Video Game
Executive Bing Gordon Joins Board
Funding from Kleiner Perkins Caufield & Byers, Mayfield Fund, and Others Will
Support OUYA's Video Game Developer Ecosystem and Expand Production
LOS ANGELES, May 9, 2013
LOS ANGELES, May 9, 2013 /PRNewswire/ --Video game startup OUYA today
announced $15 million in new funding led by Kleiner Perkins Caufield & Byers
(KPCB), with participation from the Mayfield Fund, NVIDIA, Shasta Ventures,
and Occam Partners. The company intends to use the additional funding to
support OUYA's growing game development community, and meet increased demand
for the upcoming retail launch. KPCB General Partner Bing Gordon will join the
company's board of directors, which also includes Julie Uhrman, OUYA founder
and CEO, and Roy Bahat, chairman of the Board.
OUYA's vision for a new kind of game console, open to all game developers, was
brought to life through the support of early backers who crowdfunded the
initial product development on Kickstarter. The crowdfunding effort set
Kickstarter records, and delivered $8.6 million – almost nine times the target
raise – signaling strong consumer demand for the console. Venture funding
validates the business strategy.
"We want OUYA to be here for a long time to come," said Uhrman. "The message
is clear: people want OUYA. We first heard this from Kickstarter backers who
provided more than $8 million to help us build OUYA, then from over 12,000
developers who have registered to make an OUYA game, next from retailers who
are carrying OUYA online and soon on store shelves, and now from top
Before joining KPCB where Gordon is focused on digital investments, he was a
long-time executive at Electronic Arts, beginning with EA's founding in 1982
which had initial funding from KPCB. As an OUYA board member, Gordon will
advise the company as it scales its development community and executes its
retail strategy and product development plans. Gordon also serves on the board
of directors of Amazon, Klout, Lockerz, MEVIO, Zazzle and Zynga.
"OUYA's open source platform creates a new world of opportunity for
established and emerging independent game creators and gamers alike," said
Gordon. "There are some types of games that can only be experienced on a TV,
and OUYA is squarely focused on bringing back the living room gaming
experience. OUYA will allow game developers to unleash their most creative
ideas and satisfy gamers craving a new kind of experience."
OUYA's appeal lies in its unique philosophy within the console market. On
OUYA, every game is free to try, and any developer can publish a game. OUYA is
powerful enough to run 3D games in beautiful 1080p HD with its NVIDIA Tegra-3
processor, and open enough to invite game developers to bring their most
creative inventions back to the television. More than 12,000 game creators
worldwide have registered to make an OUYA game, from AAA studios to new
entrants, including Square Enix, Inc., Double Fine Productions, Tripwire
Interactive, Vlambeer, Kim Swift's Airtight Games, Mighty Rabbit Studios,
nWay, Polytron Corporation, and many others.
OUYA is now shipping exclusively to early backers as part of a preview
program. On June 25th, OUYA will be available for purchase in the U.S.,
Canada, and the U.K. through retailers Amazon, Best Buy, GAME, GameStop, and
Target, and on OUYA.tv for $99.99. Additional controllers will retail for
$49.99. Through these retailers, consumers can pre-order OUYA today.
OUYA is building a new kind of video game experience for the television.
Created in 2012 by video game industry veteran Julie Uhrman, OUYA is bringing
the most exciting, creative, and inventive free-to-try game play experiences
to life – in 1080p HD – for $99. Uhrman and an initial team of game
developers and industry advisors brought the concept to life with the help of
award-winning designer Yves Behar. OUYA is currently available for pre-order
at retailers in the U.S., U.K. and Canada, and will be on store shelves on
June 25, 2013. Visit ouya.tvfor more information.
About Kleiner Perkins Caufield & Byers (KPCB)
Kleiner Perkins Caufield & Byers (KPCB) has backed entrepreneurs in more than
700 ventures leading to nearly 200 IPOs, over 375,000 jobs and a deep
strategic network. The firm has helped build pioneering companies like Align,
Amazon, Electronic Arts, Genentech, Genomic Health, Google, Intuit, Juniper
Networks, Netscape, Symantec, VeriSign and WebMD. KPCB partners serve on the
boards of Amazon, Apple, Bloom Energy, Flipboard, Foundation Medicine, Google,
Hewlett-Packard, Nest, Square, Tesaro and Zynga, among others. KPCB
accelerates the success of entrepreneurs with a team of partners delivering
company-building services including strategy, operational scaling, recruiting,
business development, product delivery and marketing communications. The firm
invests in all stages from seed and incubation to growth companies. KPCB
operates from offices in Menlo Park, San Francisco, Shanghai and Beijing.
Contact: Abby Topolsky, email@example.com, +1-415-602-0306, or Sean Maggard,
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