Havas Worldwide New York Appoints Tim Maleeny As Chief Strategy Officer
Maleeny to also serve as Co-Chief Strategy Officer, Havas Worldwide North
NEW YORK, May 9, 2013
NEW YORK, May 9, 2013 /PRNewswire/ -- Havas Worldwide announced today the
appointment of Tim Maleeny as Chief Strategy Officer, Havas Worldwide New
York, where he will be responsible for all aspects of strategy at the New York
flagship agency. In addition, Tim will share the North American Chief Strategy
Officer responsibilities with James Lou, who is also Chief Strategy Officer of
Havas Worldwide Chicago.
Maleeny is one of the industry's leading strategic thinkers, running the
largest planning department in the country as Head of Strategic Planning at
Ogilvy New York before joining Havas Worldwide. In his new role, he will be
overseeing the New York strategy department and helping serve such clients as
Dos Equis, New York Life, Charles Schwab, Merck, and IBM, among others.
Maleeny will also serve on the New York agency's executive committee.
"It's an exciting time at Havas Worldwide. We're growing in many directions as
we further improve and expand our offering to clients across such areas as
digital, social, content, and data," said Andrew Benett, Global President of
Havas Worldwide and Chief Strategy Officer of Havas Creative Group. "It's
imperative to have really strong strategic thinkers underlying everything we
do—and Tim is someone who can look at trends in technology, consumer behavior,
and clients' industries and know where things are headed. He will be an
excellent addition to the leadership team in New York and North America."
"Havas Worldwide New York is on a strong trajectory, building on its new
business momentum and successes, and I look forward to being part of that
energy," Maleeny said.
Maleeny's past experience runs the gamut of agency roles: He has worked as a
copywriter, producer, account director, and strategic planner. Throughout his
tenure at Ogilvy, Maleeny reshaped the planning structure: flattening the
department, leveraging hybrid talent, and building smaller teams to be more
responsive to clients' needs.
Maleeny is also a best-selling author of numerous short stories and four
award-winning novels, two of which have been optioned for film. He has degrees
from Dartmouth College and Columbia University, where he's also been an
adjunct professor of marketing.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide Network is made up of 11,000 employees in 120
cities and 75 countries, with 316 offices, and provides advertising,
marketing, corporate communications, and digital and social media solutions to
clients, including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone
Group, IBM, Lacoste, Merck, Mondelez International, Pernod Ricard, PSA Peugeot
Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in New York,
Havas Worldwide is the largest unit of the Havas group, a world leader in
communications (Euronext Paris SA: HAV.PA)
Global Communications Director
SOURCE Havas Worldwide
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