Bridgestone Americas Breaking Ground on New Biorubber Process Research Center

Bridgestone Americas Breaking Ground on New Biorubber Process Research Center

Mayor, company and community leaders to attend milestone event in Mesa, Ariz.,
on May 16

PR Newswire

NASHVILLE, Tenn., May 9, 2013

NASHVILLE, Tenn., May 9, 2013 /PRNewswire/ --Bridgestone Americas, Inc. (BSA)
today announced the groundbreaking of its Biorubber Process Research Center, a
research and development project in Mesa, Ariz., to investigate the use of the
Guayule plant as an alternative natural rubber source. The invitation-only
groundbreaking ceremony will take place on May 16 and will feature key leaders
from Bridgestone and the local community, including the Honorable Scott Smith,
Mayor of Mesa.

(Photo: )

"We're thrilled to see our months of planning and hard work come to fruition
with next week's groundbreaking," said Bill Niaura, BSA's director of new
business development. "This significant research investment in the Biorubber
Process Research Center marries Bridgestone's commitment to innovation and its
environmental stewardship. Our new, remarkable facility will enable us to work
to develop an additional domestic and sustainable source of rubber for our

In conjunction with the announcement, Bridgestone released three renderings of
the new Biorubber Process Research Center. The center was designed by
Wadsworth, Ohio-based architectural firm, Louis Perry and Associates.
Contracting firm Howard S. Wright will be managing construction from its
Scottsdale, Ariz., location. Newly released renderings are available for
viewing and download from the Bridgestone Americas media site.

Once completed, the center will be home to a staff of 40 researchers and
technicians. The 10-acre site will include an 8,400-square-foot office/lab
building, a four-platform, 3,500-square-foot shrub prep building and a
3,100-square-foot mechanical and electrical building. The first rubber samples
for tire evaluations are expected in mid-2015.

"We are pleased that a company with the history and reputation of Bridgestone
has chosen Mesa for this very important research and development operation,"
Mayor Scott Smith said. "This is the kind of company and type of jobs we
strive to have here in Mesa because of the positive impact they have on our

Bridgestone Americas Tire Operations, LLC, a BSA subsidiary, is executing the
project in collaboration with Bridgestone Corporation. Bridgestone Corporation
is providing the funding and strategic insights for the project, while the
Bridgestone Americas team is responsible for operating the pilot farm and
process research facility. The Bridgestone Americas team also will leverage
the resources of its Bridgestone Americas Center for Research and Technology
and Bridgestone's Americas Technical Center to provide technical and research

Guayule (pronounced Why-u-lee) is a perennial shrub native to the southwestern
United States and northern Mexico. The plant produces natural rubber in its
bark and roots. Natural rubber from Guayule has almost identical qualities to
that harvested from the Hevea tree, which currently is the primary source for
the natural rubber used in tire production.

Members of the press who would like media credentials for the event can
contact Bridgestone Americas Corporate and Community Relations at:

Downloadable photos of Guayule from the USDA available:

About Bridgestone Corporation: Bridgestone Corporation (BSJ), headquartered in
Tokyo, is the world's largest tire and rubber company. In addition to tires
for use in a wide variety of applications, it also manufactures a broad range
of diversified products, which include industrial rubber and chemical products
and sporting goods. Its products are sold in over 150 nations and territories
around the world.

About Bridgestone Americas, Inc.: Nashville, Tenn.-based Bridgestone Americas,
Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's
largest tire and rubber company. BSAM and its subsidiaries develop,
manufacture and market a wide range of Bridgestone, Firestone and associate
brand tires to address the needs of a broad range of customers, including
consumers, automotive and commercial vehicle original equipment manufacturers,
and those in the agricultural, forestry and mining industries. The companies
are also engaged in retreading operations throughout the Western Hemisphere
and produce air springs, roofing materials, and industrial fibers and
textiles. The BSAM family of companies also operates the world's largest chain
of automotive tire and service centers. Guided by its One Team, One Planet
message, the company is dedicated to achieving a positive environmental impact
in all of the communities it calls home.

About Bridgestone Americas Tire Operations: Nashville, Tenn.-based Bridgestone
Americas Tire Operations (BATO) is a business unit of Bridgestone Americas,
Inc., whose parent company, Bridgestone Corporation, is the world's largest
tire and rubber company. Reporting into the BATO business unit are the
company's Latin American tire operations; the U.S. and Canadian consumer tire
businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone
Retail Operations, LLC, which operates the largest network of company-owned
automotive service providers in the world. BATO develops, manufactures and
markets Bridgestone, Firestone and associate brand tires. The business unit is
focused on retail, wholesale and original equipment markets, supplying
passenger, light truck, commercial vehicle, off road, motorcycle, agricultural
and other tires, as well as retreads, to its customers in the Americas.

SOURCE Bridgestone Americas, Inc.

Contact: Media Center, 877-201-2373
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