Beauty Changes Lives Names First Sassoon Scholarship Winners

  Beauty Changes Lives Names First Sassoon Scholarship Winners

Wella Donation Allows 50% Tuition Compensation, Stipends for Advanced Training

Business Wire

LAS VEGAS -- May 9, 2013

The Beauty Changes Lives (BCL) Foundation named the first set of awardees of
the Vidal Sassoon Professional Beauty Education Scholarship Program at the
Spring Operations Conference of the American Association of Cosmetology
Schools (AACS), BCL’s parent body.

The program is funded by a $1.5 million grant established by Wella, the Salon
Division of P&G, to award scholarships to beginning cosmetologists and working
hairdressers seeking advanced training. For this first round, 10 basic
students receive 50 percent of tuition costs, while 10 licensed hairdressers
are granted $5,000 toward coursework at the Sassoon Academies.

“In today’s educational environment, it is the rare scholarship that covers 50
percent of tuition,” said Lynelle Lynch, president of the Beauty Changes Lives
Foundation board. “Through the gift of education, Wella and Beauty Changes
Lives are collaborating to help individuals achieve their professional goals,
whether they’re just starting out on their career path or striving to reach
the industry’s highest echelons,” Lynch added.

Beginning in January, 786 applicants sought scholarships through the Beauty
Changes Lives Foundation. Applicants submitted essays and video statements
explaining how they intend to carry on the late Vidal Sassoon’s commitment to
creativity, craftsmanship, professional drive and love of learning in their
own careers. May 9 is the one-year anniversary of the beauty icon’s death.

“Vidal was a visionary who made the art and craft of hair design integral to
the beauty and fashion industry,” said Reuben Carranza, CEO of Wella North
America. “Our foundation grant and this scholarship program allow his passion
and creativity to live on by educating future high-achieving professionals.”

The expert panel of judges included Vidal’s son, Elan Sassoon of Sojourn;
Wella Global Education Dean Stephen Moody; Sassoon International Creative
Director Mark Hayes; HairdesignerTV.com founder Vivienne Mackinder; Educator
of the Year award recipient (Australia) Tracey Hughes; and Mane Attraction
salon owner Kendall Ong.

Following are the recipients of the first round of Vidal Sassoon Professional
Beauty Education Scholarships. Details on their future plans and excerpts from
the winning applications will be found at www.beautychangeslives.org.

Basic scholarship winners and the schools they will be attending are: Racheal
Cooper, Lake Stevens, WA, Northwest Hair Academy; Kiera Doyle, New York, NY,
Arrojo Cosmetology School; Shie Eck, Pratt, KS, Eric Fisher Academy; Sabrina
Gonzalez, Chula Vista, CA, Bellus Academy; Valorie Gubler, Orem, UT, Marinello
School of Beauty; Christopher Jordan, Tuckahoe, NY, Arrojo Cosmetology School;
Jessica Karle, Brooklyn, NY, Arrojo Cosmetology School; Ariel Lebron, Madison,
WI, Regency Beauty Institute; Robert Miller, Austin, TX, Avenue Five; and
Patricia Seraphin, New York, NY, Hair Design Institute of Fifth Avenue.

Advanced education winners and their salons are as follows: Kristina Banks,
San Francisco, CA, PREP Salon; Susan Ford, Streamwood, IL, Asha Salon Spa;
Stephen Gunn, Cincinnati, OH, Salon Beck; Howie Held, Boca Raton, FL, Salon
Cielo; Emmy Jewel, Saugus, CA, freelance hairstylist; Joy LaMay, Studio City,
CA, Fringe, a NOHO Hair Studio; Anna Latorre, St. Clair Shores, MI, Pigalle
Salon and Med Spa; Sherry Moore, St. Charles, MO, Regency Beauty Institute;
Stephanie Ramirez, Chino Hills, CA, Salon Eleven; and Jana Werge, Kissimmee,
FL, Envy Salon.

The Vidal Sassoon Professional Beauty Education Scholarship Program is a
five-year effort. The second wave of scholarship competition begins August 5,
2013 with an Oct. 11, 2013 deadline. More information is available at
www.beautychangeslives.org/scholarships.

About the Beauty Changes Lives Foundation: The Foundation is a 501(c)(3)
created by the American Association of Cosmetology Schools to build awareness
of the extraordinary career opportunities available in the beauty and wellness
industry and awards scholarship to individuals pursuing careers in hair, skin,
nails, barbering and massage therapy. The Foundation also organizes and
participates in numerous philanthropic fundraisers that shine the spotlight on
the charitable initiatives of the beauty and wellness community.

About Wella, the Salon Professional Division of P&G: Wella’s products help
make beauty dreams real every day for millions of stylists and consumers
worldwide. Wella brands are distributed in more than 180,000 salons across the
globe, and include Wella Professionals Care and Styling as well as Koleston
Perfect, Illumina Color, Color Touch and Blondor by Wella Professionals;
Sebastian Professional; Clairol Professional ^  and Nioxin. The Vidal Sassoon
Professional Beauty Education Scholarship grant is part of Wella’s
“Hairdressers at Heart,” an industry-wide program that supports stylists at
each stage of their career with scholarships, through artistic competition,
and with assisted child care and salon grants for community service.

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Contact:

For P&G
Susan Miller, 765-620-2007
susan@ewingmiller.com
or
Ellen Marth, 646-253-0211
emarth@devriesglobal.com