Southwest Airlines Celebrates Asian Pacific American Heritage During The Month Of May And All Throughout The Year

Southwest Airlines Celebrates Asian Pacific American Heritage During The Month
                      Of May And All Throughout The Year

PR Newswire

DALLAS, May 9, 2013

DALLAS, May 9, 2013 /PRNewswire/ --Southwest Airlines (NYSE: LUV) is
demonstrating its commitment to the Asian American and Pacific Islander
community through its celebration of Asian Pacific American Heritage Month in
May. The Company is hosting an array of activities during the month of May
and continues its commitment to the community by celebrating Asian Pacific
American Heritage all year long.

"Southwest Airlines appreciates the opportunity to embrace the rich cultural
backgrounds of our Customers and Employees. While we celebrate during the
month, it's important to demonstrate our commitment to the Asian community all
year long," said Ellen Torbert, Southwest Airlines' Vice President of
Diversity and Inclusion. "We value our community partnerships with more than
30 nonprofit organizations that focus on the Asian community to help ensure
access to higher education, build stronger businesses, and celebrate Asian
Pacific American Heritage."

Southwest proudly gives back to the Asian Pacific American community:

May | Asian Pacific American Institute for Congressional Studies, Annual
Awards Gala, andLeadership Academy, Washington, D.C.

Southwest Airlines is the Official Airline of the Asian Pacific American
Institute for Congressional Studies 19th Annual Gala Awards Dinner where Asian
American and Pacific Islander pioneers will be celebrated. Southwest also
will provide travel to the National Leadership Academy, which gives Asian
Pacific American leaders the tools to successfully reach their goals.

May | Hawaii Chamber of Commerce Northern California, Annual Aloha Gala, San

Southwest Airlines supports the Hawaii Chamber of Commerce Northern California
as they award Hawaii Chef Alan Wong as the 2013recipientof the Kulia I Ka
Nu'u Award at the 11^th Annual Five Star Aloha Gala. The Kulia I Ka Nu'u
Award recognizes trailblazers, leaders, and innovators who have spread the
Aloha Spirit beyond the Islands' borders.

May | Southwest Airlines' Asian Pacific American Heritage Month Celebration,

Southwest Airlines will host an Asian Pacific American Heritage Month
celebration for its Employees at the Company's headquarters in Dallas. The
celebration, hosted by the Southwest Airlines Diversity Council, will also
feature an Indian dance performance.

June | National Coalition for Asian Pacific American Community Development:
Annual Convention, Washington, D.C.

Southwest Airlines provides travel to the National Coalition for Asian Pacific
American Community Development annual convention bringing together more than
250 staff and community leaders from Asian American and Pacific
Islander-serving organizations across the country, making it one of the
largest gatherings of community-based practitioners, policy makers,
legislative representatives, corporations, and foundations working with Asian
American and Pacific Islander communities nationwide.

June | Mixer with Mo`Olelo's Production of "Extraordinary Chambers," San Diego

Southwest Airlines' community partners, Asian Business Association of San
Diego and Japanese American Citizen's League with the Filipino American
Chamber of Commerce host an evening of Mo`Olelo's "Extraordinary Chambers."
"Extraordinary Chambers" is the story of an American couple who travel to
Cambodia for an innocent business trip, but become personally entangled with
Khmer Rouge victims and survivors.

July | Organization of Chinese Americans National, National Convention,
Washington, D.C.

Southwest Airlines will join the Organization of Chinese Americans National as
they celebrate 40 years of advocacy and empowerment in the Asian American and
Pacific Islander community. 

August | Asian Pacific American Leadership Institute, Youth Leadership
Academy, Cupertino, Calif.

Southwest proudly supports the Asian Pacific American Leadership Institute's
Youth Leadership Academy. This college-level class explores Asian American
and Pacific Islander experiences, community, civic engagement, and leadership.
The curriculum includes guest speakers, community tours, city-hall visits, a
public-policy project, and an alumni-organized graduation.

August | Southwest Airlines' Fourth Annual Award-Winning Diversity Summit,

Southwest Airlines will bring together executives from North Texas Fortune 500
companies to join the conversation during its fourth annual award-winning
Diversity Summit to focus on diversity and inclusion initiatives, foster new
opportunities, and explore best practices.

October | Diversity Leadership Alliance Conference, Phoenix

Southwest provides travel for Human Resource professionals, diversity
officers, community and business leaders, students, and teachers from the
Phoenix community to learn about diversity and inclusion, managing and
mentoring diverse workforces, and implementing effective strategies.

Since Southwest's beginnings more than 41 years ago, the LUV airline has
always approached business differently—instituting the ten-minute turn,
democratizing the skies with affordable air travel, delivering Legendary
Customer Service—the list goes on and on.One thing that has remained constant
since Southwest took to the skies four decades ago is doing the right thing,
and it always comes From the Heart. To learn more about how Southwest
Airlines supports the Asian American & Pacific Islander community, visit


In its 42^nd year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other carriers with exemplary Customer
Service delivered by nearly 46,000 Employees to more than 100 million
Customers annually. Southwest is the nation's largest carrier in terms of
originating domestic passengers boarded, and including wholly-owned
subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in
the world to serve 97 destinations in 41 states, the District of Columbia, the
Commonwealth of Puerto Rico, and six near-international countries. Southwest
is one of the most honored airlines in the world, known for its triple bottom
line approach that takes into account the carrier's performance and
productivity, the importance of its People and the communities it serves, and
its commitment to efficiency and the planet. The 2011 Southwest Airlines One
Report™ can be found at

SOURCE Southwest Airlines

Contact: Southwest Airlines Media Relations, 214-792-4847
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