Southwest Airlines, Chili’s® Grill & Bar and Others Join MCX

  Southwest Airlines, Chili’s® Grill & Bar and Others Join MCX

 Momentum continues as Merchant Customer Exchange accumulates unmatched scale

Business Wire

DALLAS -- May 9, 2013

Merchant Customer Exchange (MCX) announced today that Southwest Airlines,
Brinker International, Inc. (parent company of Chili’s® Grill & Bar and
Maggiano’s Little Italy®), Pacific Convenience & Fuels LLC and RaceTrac are
some of the latest merchants to join its effort to provide a widely accepted,
customer-focused and secure mobile-commerce solution.

These members join other recently added companies including DICK’S Sporting
Goods, Hobby Lobby Stores, Inc., Meijer, QuikTrip and Wawa which were
announced as part of MCX in January.

MCX’s 30-plus merchants have unparalleled consumer relationships, including
more than 700 million payment and other customer accounts. They employ 4
million people across nearly 80,000 stores, and represent more than $1
trillion in annual sales. MCX merchants include five of the top 10, and 20 of
the top 90 merchants by revenue on the National Retail Federation’s Top 100

Initially, MCX’s mobile wallet will be primarily barcode- and cloud-based,
offering consumers a personalized payment experience integrated with
participating merchant offers, promotions, loyalty and location-based

“Southwest supports efforts to bring a competitive mobile-payments network to
the market that also protects consumer and merchant data,” said Chris Monroe,
Treasurer, Southwest Airlines. “We’re proud to join the growing list of
outstanding merchants backing MCX.”

For more information, as well as a partial list of participating merchants,
visit MCX at or email

About MCX

Founded in 2012, Merchant Customer Exchange (MCX) seeks to lead the shift to
mobile payments by providing better shopping and paying experiences for
customers and merchants alike. Backed by leading merchants such as 7-Eleven,
Inc., CVS/pharmacy and Lowe’s, MCX’s owner-members include leaders in the
big-box, convenience, drug, fuel, grocery, quick- and full-service dining,
specialty-retail, and travel categories. These companies collectively operate
80,000 stores and process more than $1 trillion in payments annually, giving
MCX scale and ubiquity unparalleled within the mobile-payments industry. The
company is based in Irving, Texas. For more information, visit


Media Contact:
Olson PR
Jeremy Mullman, 312.377.4135
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