Nokia introduces the Nokia Asha 501

Nokia introduces the Nokia Asha 501 
NEW DELHI, INDIA and ESPOO, FINLAND -- (Marketwired) -- 05/09/13 --  
Nokia Asha 501 and Asha platform reinvent the affordable smartphone
category 
Nokia today unveiled the first of a new family of Asha smartphones
with the introduction of the Nokia Asha 501. The handset pushes the
boundaries of affordable smartphone design with bold color, a
high-quality build and an innovative user interface. The Nokia Asha
501 is the
first device to run on the new Asha platform, which is
designed to make the experience faster and more responsive. The Asha
platform also helps developers
to create, publish and make more money
from apps made specifically for the new
generation of Asha devices. 
Standout design, innovative user interface 
The Nokia Asha 501 makes high-end design and quality accessible to
more people.
The device is available in a choice of six striking
colours that complement the
elegant design. It comes in just two
parts: a durable, removable casing and the
scratch-resistant glass
display, which features a three-inch, capacitive touchscreen and a
single 'back' button. The compact new Asha weighs only 98 grams, for
the ultimate portability. 
The Nokia Asha 501 is built to make it easier for people to access
everything
they love, with a simple swipe and a choice of two main
screens: Home and Fastlane. Home is a traditional, icon-based view
for launching individual apps
or accessing a specific feature, like
the dialler or phone settings. The new
Fastlane view was inspired by
how people really use their phone. Recently accessed contacts, social
networks and apps, unique to each person, are stored
and presented in
Fastlane. It provides a record of how the phone is used,
giving
people a glimpse of their past, present and future activity,
and helping them
multi-task by providing easy access to their
favorite features. 
Smarter and more personal Internet experiences 
The new Asha comes with Nokia Xpress Browser pre-loaded, which
compresses Internet data by up to 90%. This is aimed at making mobile
browsing faster and
more affordable. Nokia also announced the
availability of Nokia Xpress Now, a
new Web application that
recommends content based on location, preferences and
trending
topics. It will be available via the Browser homepage or as a
download
from Nokia Store. 
"Nokia has surpassed expectations of what's achievable in the sub-100
USD phone
category with a new Asha handset that is unlike any other,
with design cues from
Lumia and a mix of features, services and
affordability that is valued by price-conscious buyers," said Neil
Mawston, executive director, Global Wireless
Practice, Strategy
Analytics. "This is a welcome addition to the market and a
refreshing
option for consumers looking to upgrade from feature phones." 
Asha platform for next-generation family of devices 
The new Nokia Asha 501 was purpose-built to give people the best
possible mobile
experiences at an affordable price. It is highly
efficient, with an industry-leading standby time of up to 48 days*.
The Asha 501 is the first smartphone
built on the new Asha platform,
which leverages Nokia's investments in Smarterphone, a company which
Nokia acquired in 2012. 
The new Asha platform provides developers with an open,
standards-based environment for creating quality apps for consumers.
Developers can create apps
for the Nokia Asha 501 that will be
compatible with future Asha platform-based devices. Nokia gives
developers the chance to make more money through the global reach of
Nokia Store and tools like Nokia In-App Payment and Nokia
Advertising
Exchange (NAX), as well as Nokia's unparalleled operator
billing network. 
Many of the most popular applications are already available or in
development
for the Nokia Asha platform, including CNN, eBuddy, ESPN,
Facebook, Foursquare,
Line, LinkedIn, Nimbuzz, Pictelligent, The
Weather Channel, Twitter, WeChat,
World of Red Bull and games from
Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance
Games. WhatsApp and other key partners continue to explore new Asha. 
The HERE experience, based on Nokia's leading location-based
platform, will also
be available as a download for the Nokia Asha
501, starting in Q3 2013 and will
initially include basic mapping
services. 
"The new Nokia Asha 501 raises the bar for what is possible in
affordable smartphone design and optimization," said Timo Toikkanen,
executive vice president, Mobile Phones, Nokia. "The synergy between
the physical design and
the engine that is the new Asha platform has
created a smartphone with both style and substance at a great price." 
Facebook and global operators to support Nokia Asha 501 with free
data plans 
The Nokia Asha 501 is expected to start shipping in June 2013. It is
expected to be available through approximately 60 operators and
distributors in more than
90 countries worldwide. 
"We are very happy to offer the new Nokia Asha 501 through our
subsidiaries  in
the continent. We are certain that this innovative
device will follow the successful footprint of the Nokia Asha family,
combining affordability with the
best communication and Internet
browsing capabilities," said Marco Quatorze,
Value Added Services
Director for America Movil. 
A leading operator in the Asia-Pacific region, Telkomsel is also
supporting the
arrival of the new Nokia Asha. "The Nokia Asha 501 will
help us to boost the
mobile Internet in Indonesia. It is powered by
innovations like the Nokia Xpress
Browser, based on a very efficient
data consumption technology which allow us to offer best data plan
tariff for people," said Alistair Johnston, Chief Marketing
Officer
(CMO) of Telkomsel. "We have a billing agreement with Nokia that
supports the creation of local applications absolutely relevant to
Indonesian
consumers." 
The popularity of the Nokia Asha family has also prompted innovative
approaches
to bundled mobile services. Nokia, Facebook and mobile
network operator Airtel
announced they have joined forces to offer
data-free access to the standalone
Facebook app, as well as the
mobile site m.facebook.com. By the end of second
quarter, current
Airtel subscribers in Africa and India** will be able to
enjoy
unlimited, data-free access to Facebook from their Nokia Asha
501 for a limited
period of time. 
Commenting on the partnership, Andre Beyers, Chief Marketing Officer
for Airtel
Africa, said: "The collaboration with Nokia is in line with
our strategy of enabling people to access data in Africa as we seek
to bridge the digital divide
across the continent. We're already
witnessing tremendous growth in data use
across the 17 countries
where we operate. The provision of free Facebook access
is an
excellent proposition to the millions of Airtel consumers. We are
extremely delighted to partner with Nokia to give our consumers an
even better
mobile experience." 
Telkomsel will provide a specific Nokia Telkomsel Asha data plan that
offers up to 500 MB of data use and includes 60 minutes of calls and
60 SMS. The company
will also provide a one month free data plan to
consumers using Nokia Asha 501
that can be used for all mobile
Internet activities including access to Facebook
or downloading apps. 
"This bundle is a great way to discover Facebook on your Nokia Asha
and enjoy
the experience for longer without worrying about data
charges," said Vaughn Smith, VP mobile partnerships, Facebook.
"Working in close partnership with Nokia and global operators made
this offer possible and we're excited to help
connect the world on
Facebook." 
MTN, a leading operator across Africa, said it will also offer the
Nokia Asha
501 and ease access to Facebook. "We are excited to support
this initiative with
Facebook in Nigeria and Zambia and we are
looking forward to expand it to other
markets," says Pieter Verkade,
group chief commercial officer at MTN. 
Product specifications and availability 
The Nokia Asha 501 is available in single or EasySwap Dual SIM
models. All come
with WiFi and Bluetooth. Other specifications: 
- Dimensions:  99.2 x 58 x 12.1 mm; 98 grams 
- Camera: 3.2 MP 
- Single SIM standby time: up to 48 days*** 
- Dual SIM standby time: up to 26 days*** 
- Talk time: up to 17 hours 
- Additional memory of 4GB (card included in box), expandable up to
32GB 
- Forty free EA Games worth EUR75 downloadable from Nokia Store 
- Available colours: Bright Red, Bright Green, Cyan, Yellow, White
and Black 
- Suggested pricing is 99 USD before taxes and subsidies. 
Read more about the Nokia Asha 501 on Nokia Conversations: 
http://conversations.nokia.com/?p=120951. 
* when using the single SIM model 
**Under test conditions; actual results may vary, depending on use. 
** *Time implementation differs by country 
About Nokia 
Nokia is a global leader in mobile communications whose products have
become an integral part of the lives of people around the world.
Every day, more than 1.3
billion people use their Nokia to capture
and share experiences, access information, find their way or simply
to speak to one another. Nokia's technological and design innovations
have made its brand one of the most recognized in the world. For more
information, visit http://www.nokia.com/about-nokia. 
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and    
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(ii) they are solely responsible for the content, accuracy and     
originality of the information contained therein. 
Source: NOKIA via Thomson Reuters ONE 
[HUG#1700612] 
Media Enquiries: 
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com 
www.nokia.com
 
 
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