Wynn Resorts Limited : Wynn Las Vegas Receives 2013 Communicator Awards for New Taxi Cab Marketing Campaign and Website FOR IMMEDIATE RELEASE May 9, 2013 Wynn Las Vegas Receives 2013 Communicator Awards for New Taxi Cab Marketing Campaign and Website Innovative campaign earns Gold Award of Excellence in the Interactive Multimedia Category LAS VEGAS - (May 9, 2013) - The luxury resort, Wynn Las Vegas recently won two Communicator Awards in the International Academy of the Visual Arts' (IAVA) 19^th annual marketing and communications competition. The resort earned a Gold Award of Excellence in the Interactive Multimedia Category for its Digital Taxi Cab Marketing Program that is featured in 2,000 Las Vegas taxi cabs. Wynn's redesigned website captured a Silver Award of Distinction in the Hotel and Lodging category. The Communicator Awards are sponsored by the IAVA and is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards received over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards competition of its kind. The Award of Excellence, the highest honor, was given to those entries whose ability to communicate positions them as the best in the field. The Award of Distinction was presented for projects that exceed industry standards in quality and achievement. Launched in March 2012, the Wynn Digital Taxi Cab Marketing Program has been viewed by more than 31 million taxi cab passengers. Through a partnership with Show Media, a digital out-of-home media company, Wynn developed a comprehensive GPS-based audio advertising campaign that is featured in taxis throughout the city. Each taxi cab is equipped with a mobile device system which includes a 10.1" high-definition monitor with touch screen technology and is built on Google's Android operating system. The technology is GPS driven and geo targets visitors based upon the point of pick up. The exact locations are determined by a geo fence-a boundary defined around the location or area on the Earth's surface-with accuracy up to a 300 foot radius. The geo fence zones allow for relevant messaging to play, greeting visitors with a precise location-specific message from Steve Wynn, chairman and CEO of Wynn Resorts. Programming of the mobile device is specific to the Las Vegas Strip and Downtown, offering real-time information to visitors. Additionally, the system offers video tours of Wynn Las Vegas and Encore dining, entertainment, attractions, shopping and nightlife. The resort's redesigned website, created by Korey Kay & Partners and 1010 Collective, features an audience-based, intuitive and visually appealing experience for guests. The site utilizes photography and video to showcase the resort in lieu of heavy content or text to best convey the Wynn experience. As a result of the redesign, average monthly unique visitation of the site has increased and the resort has seen an increase in online reservations booked. For a demonstration of the Digital Marketing Taxi Cab Program, visit http://www.youtube.com/watch?v=5bW2OMo-yZw. To view the resort's new website, visit www.wynnlasvegas.com. # # # About Wynn Las Vegas Wynn Las Vegas, a luxury hotel and destination casino resort located on the Las Vegas Strip features 2,716 luxurious guest rooms and suites, an approximately 111,000 square foot casino, 15 restaurants, a nightclub, spa and salon, an on-site 18-hole golf course, approximately 223,000 square feet of meeting space, an on-site Ferrari and Maserati dealership, and approximately 74,000 square feet of retail space. Encore, an expansion of Wynn Las Vegas, opened on December 22, 2008. Encore is located immediately adjacent to Wynn Las Vegas and features a 2,034 all-suite hotel, approximately 72,000 square foot casino, 6 restaurants, 2 night clubs, a spa and salon, approximately 60,000 square feet of meeting space and approximately 27,000 square feet of upscale retail outlets. Contact: Deanna Pettit, Wynn Las Vegas Director of Public Relations 702-770-2120 email@example.com Grace Russell, Wynn Las Vegas Public Relations Specialist 702-770-2126 firstname.lastname@example.org ------------------------------------------------------------------------------ This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Wynn Resorts Limited via Thomson Reuters ONE HUG#1700764
Wynn Resorts Limited : Wynn Las Vegas Receives 2013 Communicator Awards for New Taxi Cab Marketing Campaign and Website
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