“It Begins with A Spark”: Global Superstar Usher Joins Macy’s in Curating the Concept, Music and Design of the 37th Annual

  “It Begins with A Spark”: Global Superstar Usher Joins Macy’s in Curating
  the Concept, Music and Design of the 37th Annual Macy’s 4th of July

The nation’s largest display of Independence Day firepower will feature 40,000
      fireworks igniting the sky over the Hudson River in New York City

Business Wire

NEW YORK -- May 9, 2013

This 4^th of July, the nation’s largest patriotic pyrotechnic display will
illuminate the night sky over New York City as the 37^th annual Macy’s 4^th of
July Fireworks^® rumble to life. A spectacle like no other, this year’s show
will feature a first-ever, one-of-a-kind collaboration with global superstar
Usher, who has sold over 50 million records worldwide throughout his
illustrious career and will join Macy’s in igniting sparks over the Hudson

Global superstar and eight-time Grammy Award- winning artist, Usher is set to
curate the concept, sc ...

Global superstar and eight-time Grammy Award- winning artist, Usher is set to
curate the concept, score and design of the 37th annual Macy's 4th of July
Fireworks. Usher is seen here during a creative meeting with the Macy's
Fireworks team on Feb. 17, 2013. Photo credit: Kent Miller/Macy's, Inc.

“This year Macy’s 4^th of July Fireworks will be transformed into a giant
party in the sky captivating audiences along the Hudson River and on
television screens across the country,” Amy Kule, executive producer of Macy’s
4^th of July Fireworks. “Since 1976, Macy’s Fireworks have grown in scale and
artistry. With this first-ever collaboration with Usher, we are taking the
show to the next level of entertainment spectacle, combining the very best of
Macy’s Fireworks with Usher’s unparalleled artistic vision.”

“I’m really excited to add my flavor to the Macy’s 4th of July Fireworks, the
largest show in America. As an artist, it’s important that I expand creatively
into new areas. Working on the score and fireworks design has been a great
experience that’s allowed me to share my voice in a new way,” commented Usher.
“The 4th of July is a collective celebration of freedom and I hope that
through the music and visuals, I’ve helped express the energy and passion of
our nation. I can’t wait for the countdown; we’re getting ready to surprise
the audience with the ultimate Independence Day party.”

For the first time in the history of the show, a superstar artist is
collaborating with Macy’s creative and pyrotechnic teams. Lending his artistic
inspiration and talent, eight-time Grammy^® Award-winning artist Usher is
curating the overall design of the show, entitled “It Begins with A Spark.”
From the rousing musical selections to the spectacular Fireworks in the sky,
Usher is putting his visionary stamp on the nation’s biggest Independence Day

Beginning with the score, Usher’s musical tastes are evident and reflect a
melting pot of influences that span several decades of music. From current
smash hits by artists like Rihanna, Kelly Clarkson, Avicii and Swedish House
Mafia to classic artists like Jimi Hendrix, Frank Sinatra and Sam Cooke, the
explosive evening will feature a taste of musical styles ranging from pop and
soul to country and electronic dance music. With a selection of Usher’s top
hits in the mix and Americana favorites such as “America the Beautiful,” “God
Bless America” and “The Star-Spangled Banner” rounding out the presentation,
the Fireworks will have a spectacular back beat as they paint the night sky.

Usher’s artistry also extends to the canvas in the sky. In collaboration with
Macy’s Fireworks designers Gary and Jim Souza, Usher is providing visual
design cues, inspiration and direction for the pyrotechnics that are
choreographed to the score. Featuring never-before-seen effects, shapes and
colors, the partnership is yielding a dazzling spectacle that will spark a
wave of awe in audiences from coast-to-coast.

The 37^th annual Macy’s 4^th of July Fireworks will fire more than 40,000
pyrotechnic shells during a 26-minute synchronized display. SOUSA Fireworks is
once again at the helm of the pyrotechnics which will be positioned on the
Hudson River approximately between 24^th and 40^th Streets. With an average of
1,800 shells launched per minute, Macy’s Fireworks show provides the biggest
booms in the nation.

Macy’s explosive spectacle is made possible in part by KitchenAid^®,
Kool-Aid^®, Planters^® and is presented in partnership with the City of New
York. Revelers lining the Macy’s Fireworks viewing locations are encouraged to
enjoy the full experience by tuning in to radio stations 1010 WINS-AM to hear
the musical score to which the show is choreographed. Spectators from
coast-to-coast will also have a front row view of the pyro in the sky by
tuning to NBC’s national broadcast of “Macy’s 4^th of July Fireworks
Spectacular” beginning at 9 p.m. ET/PT, 8 p.m. CT/MT (check local listings).
In addition to the pyrotechnics, the 4^th of July’s most popular entertainment
special will feature performances from the nation’s hottest musical acts.

For more information on the 37^th annual Macy’s 4^th of July Fireworks, please
visit www.macys.com/fireworks or call the Macy’s Fireworks Hotline at (212)
494-4495. Information will be available as of June 4, 2013.

About Macy's 4^th of July Fireworks (NYSE:M)

Macy’s 4^th of July Fireworks are the nation’s largest 4^th of July
pyrotechnic display. Produced by Macy’s and designed in conjunction with SOUSA
Fireworks of Rialto, CA, Macy’s Fireworks are a digitally-synchronized display
of firepower that is choreographed to a rousing popular music and patriotic
score. Annually fired from various locations across New York City, Macy’s
Fireworks features shells from all over the world. Seen by more than 3 million
spectators and millions of viewers nationwide, Macy’s 4^th of July Fireworks
have become the nation’s premiere 4^th of July celebration event.

       For Macy’s media materials, please visit our online pressroom at

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