United Airlines Now Proudly Serves Tito's Handmade Vodka

           United Airlines Now Proudly Serves Tito's Handmade Vodka

Airline mixes up its beverage service with an American-made, award-winning
craft spirit

PR Newswire

AUSTIN, Texas, May 9, 2013

AUSTIN, Texas, May 9, 2013 /PRNewswire/ --United Airlines today announced
that Tito's Handmade Vodka will be the exclusive vodka brand served on all of
the airline's flights worldwide. United customers have enjoyed the
award-winning craft vodka since the company began serving the spirit on May

Tito's Handmade Vodka, an Austin-based company, is one of the fastest growing
micro distilleries in the United States. The handcrafted spirit earned a
unanimous Double Gold Medal at the San Francisco World Spirits Competition,
and it was awarded a score of 95 by Wine Enthusiast for its impeccable purity
and clean taste.

"United was looking for a great tasting vodka for our customers, and we've
found it in Tito's Handmade Vodka," said Lynda Coffman, United's vice
president of food services. "Tito's is a small-business success story with an
outstanding product. United has a rich history in Texas, and we are proud and
excited to bring Tito's around the globe to more than 370 destinations

Tito's Handmade Vodka is now sold in all 50 states, the U.S. Virgin Islands
and Canadian provinces.

"Over the years, people have embraced my handmade vodka, traveling with it on
their own and spreading the word. Now that Tito's Handmade Vodka is inflight,
I'm glad its debut is with United Airlines," said Tito Beveridge, founder and
master distiller of Tito's Handmade Vodka. "We're excited for the new venture
with United and look forward to offering flyers around the world the chance to
experience a true American spirit."

Vodka is the number one-selling spirit served on United flights and is
commonly requested on the rocks. Vodka tonic and Bloody Mary cocktails are the
airline's customers' most preferred inflight sipping styles.

Tito's Handmade Vodka is available for sale in economy class on flights where
a beverage service is offered and may be purchased for $7 with a major credit
or debit card in United's cashless cabins. Customers flying in United's
premium cabins may enjoy the spirit at no cost.

About United

United Airlines and United Express operate an average of 5,446 flights a day
to more than 370 airports across six continents. In 2012, United and United
Express carried more passenger traffic than any other airline in the world and
operated nearly two million flights carrying 140 million customers. United is
investing in upgrading its onboard products and now offers more flat-bed seats
in its premium cabins and more extra-legroom economy-class seating than any
airline in North America. In 2013, United became the first U.S.-based
international carrier to offer satellite-based Wi-Fi on long-haul overseas
routes. The airline also features DIRECTV® on 200 aircraft, offering customers
more live television access than any other airline in the world. United
operates nearly 700 mainline aircraft and has made large-scale investments in
its fleet. In 2013, United will continue to modernize its fleet by taking
delivery of more than two dozen new Boeing aircraft. The company expanded its
industry-leading global route network in 2012, launching nine new
international and 18 new domestic routes. Business Traveler magazine awarded
United Best Airline for North American Travel for 2012, and readers of Global
Traveler magazine have voted United's MileagePlus program the best frequent
flyer program for nine consecutive years. United is a founding member of Star
Alliance, which provides service to 194 countries via 27 member airlines. More
than 85,000 United employees reside in every U.S. state and in countries
around the world.For more information, visit united.com or follow United on
Twitter and Facebook. The common stock of United's parent, United Continental
Holdings, Inc., is traded on the NYSE under the symbol UAL.

About Tito's Handmade Vodka

Tito's Handmade Vodka is and always has been 100% American-made and produced
in Austin, Texas. It was the state's first legal distillery, and is one of
the fastest-growing micro distilleries in the country. The slow, six-times
pot-distilled vodka is called one of the smoothest vodkas on the market by the
country's top bartenders, earned a unanimous Double Gold Medal at the San
Francisco World Spirits Competition, and was awarded a score of 95 by Wine
Enthusiast for its impeccable purity and clean taste.

(Logo: http://photos.prnewswire.com/prnh/20130404/MM89155LOGO)

SOURCE United Airlines

Website: http://www.united.com
Contact: United; Jennifer Dohm, United Media Relations; 872-825-8640;
media.relations@united.com, or Tito's Handmade Vodka; Jenna Guarneri, Sarah
Hall PR; 212-529-1598; jenna@shprny.com
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