Make Gardening Season a Snap with a Visit to Your Local Grocer

Real Canadian Superstore(®) and Extra Foods(®) offer outdoor Garden Centre 
plants sourced from Canadian growers 
BRAMPTON, ON, May 9, 2013 /CNW/ - (TSX:L) - Searching for brilliant flowering 
baskets, gorgeous blooms, edible plants, and stunning designer planters? Then 
look no further than the outdoor Garden Centres at your local grocery stores 
like Real Canadian Superstore(®), Your Independent Grocer(®), nofrills(®), 
Extra Foods(®), and Wholesale Club™. 
"I can't wait to see our customers' reaction when they see what we have come 
up with for them this year. We have many exclusives they won't find 
elsewhere, plus exciting products and new plants in colours we are sure will 
take their breath away," says Peter Cantley, garden guru and vice-president 
Floral & Garden, Loblaw Companies Limited. 
All non-tropical outdoor Garden Centre plants sold in Loblaw banner stores are 
sourced from Canadian growers who advise us on what will grow well in Canadian 
gardens from coast to coast. 
Cultivate your wish list and help grow your best garden ever by picking up a 
copy of our 2013 President's Choice(® )Insider's Report(® )Garden Edition, 
which will be available in-store and online at pc.ca on May 10. 
In the meantime, here are some highlights. 
Big, Bold, Brilliant Baskets 
This season, we've redesigned our Jumbo Hanging Basket to give it an extra 
oomph. It is available in 2 great colours - apple green and plum. The best 
part for your flowers is that it's big and roomy, which is important because a 
larger soil capacity helps keep plants from drying out. Chic but understated, 
the new design allows annuals to steal the show. If you love the colour combo 
pink, blue and white like our Garden Guru Peter, we suggest you try our new 
and exclusive PC(®) Gigantico(®) Jumbo Premium Hanging Basket Sun Combo 
featuring geranium and verbena twister pink. 
In our annual search for hot exclusives at the California Spring Trials, we 
saw three versions of a new striped verbena, but the colour intensity of the 
Voodoo Star Red struck us as extraordinary. Big and super-bushy, it may be the 
best verbena we've ever offered in our Garden Centres. And since this trailer 
blooms like mad all summer, you really should try our new PC(®) Gigantico(®) 
Deluxe Premium Hanging Basket Voodoo Star Red Verbena. 
Chic and rich in colour the new and exclusive PC(®) Gigantico(®) Jumbo 
Premium Hanging Basket- Illumination Begonia is sure to stop you in your 
tracks, because of the sheer number of blooms! 
Beautiful Blooms 
We've been in the garden business for more than three decades, so when we say 
our new and exclusive PC(®) Super Gigantico™ Dahlia - Dahlinova Hypnotica 
Tequila Sunrise may be the most beautiful flower we've ever offered, that's 
really saying something. Almost profound in their magnificence, the orange and 
coral blooms look like intricate origami. Cut them and bring them inside so 
you won't miss a moment! 
With blooms like succulent red shrimp ripe for the plucking, our new and 
exclusive President's Choice(®) Shrimp Braid is quite the conversation piece. 
We're not exaggerating when we say our new PC(® )Super Gigantico(TM) 
Sunpatiens Hot Coral gets big. Just how big? So much so that it can resemble a 
shrub or hedge that's loaded with a mass of ravishing blooms. And it's bred 
for the sun and heat, so it has serious stamina! You can find this exclusive 
beauty in either hot coral or red. 
Edible treasures 
These days, you can grow virtually all the ingredients for your summer salads 
right in your own backyard. Our new President's Choice(®) Mighty 'Mato plants 
grow up to a towering six feet tall! We graft wonderful tomato varieties, 
including the delicious heirloom variety Brandywine, onto a super rootstock 
that absorbs nutrients out of the soil, acting like a power generator for the 
plant. We even developed the PC(®) Mighty 'Mato Tomato Cage to support these 
enormous tomato plants. 
Canadian summers provide the perfect climate for growing fresh fruit for your 
family and it's easier than you think. Canada's own Vineland Research & 
Innovation Centre is the home of some fantastic garden developments. A great 
example is our new and exclusive President's Choice(®) Pixie™ Grapevine 
that you can actually grow in a pot! Providing adorable mini clusters of juicy 
grapes you can eat or make wine with, this amazing new dwarf grapevine means 
new opportunities for home growers. Keep it on the deck or patio as a great 
conversation starter! 
Last year, we had huge success with plump, juicy Haskap berries - an exciting 
new fruit that tastes like a cross between blueberries, raspberries and 
Saskatoon berries. So for this year, our breeder suggested planting two 
compatible varieties in one pot for proper cross-pollination, the process that 
ensures fruit and lots of it. The new and exclusive President's Choice(®) 2 
in 1 Haskap plant is one of the earliest fruits of the season and they're 
perfect for jam, baking or enjoying by the handful. 
Canadian Exclusives 
We've had so much success working directly with breeders to get exclusives on 
the hottest new annuals that now we're trying it with perennials. Recently, we 
visited plant trials at Walters Gardens in Michigan, US where they specialize 
in perennial plant breeding. One of our best discoveries is our exclusive new 
President's Choice(®) Heuchera Amber Lady. Compact, it grows into a nice 
large mound. It's super-hardy and will do well in sun or part shade! 
Kelowna, BC-based Bylands Nurseries Ltd, is responsible for growing the new 
President's Choice(®) Heuchera Amber Lady and has been working with the 
President's Choice(® )brand team for 13 years. "When we saw how the vibrant 
reddish orange maple-leaf-type foliage transforms throughout the season to 
provide a splashy display of colour, we knew it would become a new favourite 
among Canadian gardeners," says Andrew Hanson, Bylands Nurseries Ltd. 
It's already loaded with purple bell-shaped flowers when it arrives in our 
outdoor Garden Centres, so don't be surprised if our new and exclusive 
President's Choice(®) Purple Get Mee(TM) Campanula draws you in. A perennial 
that acts like an annual, the rich blooms come back throughout summer to fall. 
We love how the petals of this flower form an inner ring of purple. We don't 
know how our PC(®) Gigantico(®) Lanai(®) Twister Purple Verbena figured out 
how to design itself, but we do know we can't get enough of this stunning 
purple flower. Look for this and our new Red Twister - both exclusive to us! 
Grasses are Back! 
Lately, ornamental grasses have been really in demand in our outdoor Garden 
Centres. One of our most popular is the tall and stately PC(®) Feather Reed 
Grass - Karl Foerster. develops pretty plumes in mid-summer and come fall, 
they turn golden and sway and rustle with the wind. Try it grouped with 
Festuca Boulder Blue grass, Echinacea and Geranium Rozanne. 
Add a bright blue accent to your garden with our PC(®) Boulder Blue Festuca, 
a cascading mound that works well with almost any perennial. 
Our favorite new grass is PC(®) Miniature Fountain Grass - Burgundy Bunny 
which is ideal in a planter or mass planting. In July, the white tips of our 
Miniature Fountain Grass turn bright red to glorious effect, signaling a 
transformation of the entire plant to burgundy. 
Canadian gardeners can find expert assistance and learn more about these and 
other wonderful products featured in the Insider's Report(®) found at Loblaw 
Garden Centres and online at pc.ca. The President's Choice(® )brand can also 
be found on Facebook and Twitter (@preschoice #PCGarden).. 
Corporate Social Responsibility (CSR) 
In 2008, Loblaw introduced Canada's first and only national recycling program 
for gardeners. Exclusive to Loblaw banner stores, gardeners across the country 
can drop off their used plastic pots and flats where they are not accepted by 
municipal recycling programs. The plastic products are then recycled to create 
new pots and flats for the next season. Gardeners can also return used pots 
and flats purchased at any garden centre to Loblaw stores and receive a $5 
coupon* for a minimum of 25 pots or flats returned, to be redeemed when they 
spend a minimum of $50 on gardening products from the outdoor Garden Centres. 
Through this unique program more than five million pounds of plastic flower 
pots and flats have been diverted from landfill since 2008. To learn more 
about Loblaw's commitment to corporate social responsibility visit 
www.loblaw-reports.ca.  
President's Choice(®) products are available at Real Canadian Superstore(®), 
Your Independent Grocer(®), nofrills(®), Extra Foods(®), and Wholesale 
Club™. 
*Coupon valid from May 10 - July 4, 2013. Coupons can be found at cash 
registers of participating Garden Centres. 
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(® )brands. In addition, the Company makes available to consumers 
President's Choice Financial(® )services and offers the PC(®) points and PC 
Plus™ loyalty program. 
Product samples, regional versions of the President's Choice(®) Lawn & Garden 
Insider's Report(® )and high-resolution images are available. 
*$5.00 will be deducted from your total purchase amount of $50 or more before 
sales taxes are applied. Coupon valid May 10 to July 4, 2013. One coupon per 
purchase. Cannot be combined with any other offers. Coupon must be presented 
at time of purchase. No monetary value. No copies accepted. Coupon is 
redeemable at participating Garden Centre locations only. 
 
For further information or to arrange an interview with Peter Cantley or  an 
Ontario Loblaw grower, please contact: 
Loblaw Companies Limited 905-459-2500/pr@loblaw.ca 
Axelle D'Anglemont, Hill+Knowlton Strategies (604) 
692-4230/Axelle.DAnglemont@hkstrategies.ca  
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/May2013/09/c5205.html 
CO: Loblaw Companies Limited
ST: Ontario
NI: RET FDR ADV  
-0- May/09/2013 13:59 GMT
 
 
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