Real Canadian Superstore(®) and Extra Foods(®) offer outdoor Garden Centre
plants sourced from Canadian growers
BRAMPTON, ON, May 9, 2013 /CNW/ - (TSX:L) - Searching for brilliant flowering
baskets, gorgeous blooms, edible plants, and stunning designer planters? Then
look no further than the outdoor Garden Centres at your local grocery stores
like Real Canadian Superstore(®), Your Independent Grocer(®), nofrills(®),
Extra Foods(®), and Wholesale Club™.
"I can't wait to see our customers' reaction when they see what we have come
up with for them this year. We have many exclusives they won't find
elsewhere, plus exciting products and new plants in colours we are sure will
take their breath away," says Peter Cantley, garden guru and vice-president
Floral & Garden, Loblaw Companies Limited.
All non-tropical outdoor Garden Centre plants sold in Loblaw banner stores are
sourced from Canadian growers who advise us on what will grow well in Canadian
gardens from coast to coast.
Cultivate your wish list and help grow your best garden ever by picking up a
copy of our 2013 President's Choice(® )Insider's Report(® )Garden Edition,
which will be available in-store and online at pc.ca on May 10.
In the meantime, here are some highlights.
Big, Bold, Brilliant Baskets
This season, we've redesigned our Jumbo Hanging Basket to give it an extra
oomph. It is available in 2 great colours - apple green and plum. The best
part for your flowers is that it's big and roomy, which is important because a
larger soil capacity helps keep plants from drying out. Chic but understated,
the new design allows annuals to steal the show. If you love the colour combo
pink, blue and white like our Garden Guru Peter, we suggest you try our new
and exclusive PC(®) Gigantico(®) Jumbo Premium Hanging Basket Sun Combo
featuring geranium and verbena twister pink.
In our annual search for hot exclusives at the California Spring Trials, we
saw three versions of a new striped verbena, but the colour intensity of the
Voodoo Star Red struck us as extraordinary. Big and super-bushy, it may be the
best verbena we've ever offered in our Garden Centres. And since this trailer
blooms like mad all summer, you really should try our new PC(®) Gigantico(®)
Deluxe Premium Hanging Basket Voodoo Star Red Verbena.
Chic and rich in colour the new and exclusive PC(®) Gigantico(®) Jumbo
Premium Hanging Basket- Illumination Begonia is sure to stop you in your
tracks, because of the sheer number of blooms!
We've been in the garden business for more than three decades, so when we say
our new and exclusive PC(®) Super Gigantico™ Dahlia - Dahlinova Hypnotica
Tequila Sunrise may be the most beautiful flower we've ever offered, that's
really saying something. Almost profound in their magnificence, the orange and
coral blooms look like intricate origami. Cut them and bring them inside so
you won't miss a moment!
With blooms like succulent red shrimp ripe for the plucking, our new and
exclusive President's Choice(®) Shrimp Braid is quite the conversation piece.
We're not exaggerating when we say our new PC(® )Super Gigantico(TM)
Sunpatiens Hot Coral gets big. Just how big? So much so that it can resemble a
shrub or hedge that's loaded with a mass of ravishing blooms. And it's bred
for the sun and heat, so it has serious stamina! You can find this exclusive
beauty in either hot coral or red.
These days, you can grow virtually all the ingredients for your summer salads
right in your own backyard. Our new President's Choice(®) Mighty 'Mato plants
grow up to a towering six feet tall! We graft wonderful tomato varieties,
including the delicious heirloom variety Brandywine, onto a super rootstock
that absorbs nutrients out of the soil, acting like a power generator for the
plant. We even developed the PC(®) Mighty 'Mato Tomato Cage to support these
enormous tomato plants.
Canadian summers provide the perfect climate for growing fresh fruit for your
family and it's easier than you think. Canada's own Vineland Research &
Innovation Centre is the home of some fantastic garden developments. A great
example is our new and exclusive President's Choice(®) Pixie™ Grapevine
that you can actually grow in a pot! Providing adorable mini clusters of juicy
grapes you can eat or make wine with, this amazing new dwarf grapevine means
new opportunities for home growers. Keep it on the deck or patio as a great
Last year, we had huge success with plump, juicy Haskap berries - an exciting
new fruit that tastes like a cross between blueberries, raspberries and
Saskatoon berries. So for this year, our breeder suggested planting two
compatible varieties in one pot for proper cross-pollination, the process that
ensures fruit and lots of it. The new and exclusive President's Choice(®) 2
in 1 Haskap plant is one of the earliest fruits of the season and they're
perfect for jam, baking or enjoying by the handful.
We've had so much success working directly with breeders to get exclusives on
the hottest new annuals that now we're trying it with perennials. Recently, we
visited plant trials at Walters Gardens in Michigan, US where they specialize
in perennial plant breeding. One of our best discoveries is our exclusive new
President's Choice(®) Heuchera Amber Lady. Compact, it grows into a nice
large mound. It's super-hardy and will do well in sun or part shade!
Kelowna, BC-based Bylands Nurseries Ltd, is responsible for growing the new
President's Choice(®) Heuchera Amber Lady and has been working with the
President's Choice(® )brand team for 13 years. "When we saw how the vibrant
reddish orange maple-leaf-type foliage transforms throughout the season to
provide a splashy display of colour, we knew it would become a new favourite
among Canadian gardeners," says Andrew Hanson, Bylands Nurseries Ltd.
It's already loaded with purple bell-shaped flowers when it arrives in our
outdoor Garden Centres, so don't be surprised if our new and exclusive
President's Choice(®) Purple Get Mee(TM) Campanula draws you in. A perennial
that acts like an annual, the rich blooms come back throughout summer to fall.
We love how the petals of this flower form an inner ring of purple. We don't
know how our PC(®) Gigantico(®) Lanai(®) Twister Purple Verbena figured out
how to design itself, but we do know we can't get enough of this stunning
purple flower. Look for this and our new Red Twister - both exclusive to us!
Grasses are Back!
Lately, ornamental grasses have been really in demand in our outdoor Garden
Centres. One of our most popular is the tall and stately PC(®) Feather Reed
Grass - Karl Foerster. develops pretty plumes in mid-summer and come fall,
they turn golden and sway and rustle with the wind. Try it grouped with
Festuca Boulder Blue grass, Echinacea and Geranium Rozanne.
Add a bright blue accent to your garden with our PC(®) Boulder Blue Festuca,
a cascading mound that works well with almost any perennial.
Our favorite new grass is PC(®) Miniature Fountain Grass - Burgundy Bunny
which is ideal in a planter or mass planting. In July, the white tips of our
Miniature Fountain Grass turn bright red to glorious effect, signaling a
transformation of the entire plant to burgundy.
Canadian gardeners can find expert assistance and learn more about these and
other wonderful products featured in the Insider's Report(®) found at Loblaw
Garden Centres and online at pc.ca. The President's Choice(® )brand can also
be found on Facebook and Twitter (@preschoice #PCGarden)..
Corporate Social Responsibility (CSR)
In 2008, Loblaw introduced Canada's first and only national recycling program
for gardeners. Exclusive to Loblaw banner stores, gardeners across the country
can drop off their used plastic pots and flats where they are not accepted by
municipal recycling programs. The plastic products are then recycled to create
new pots and flats for the next season. Gardeners can also return used pots
and flats purchased at any garden centre to Loblaw stores and receive a $5
coupon* for a minimum of 25 pots or flats returned, to be redeemed when they
spend a minimum of $50 on gardening products from the outdoor Garden Centres.
Through this unique program more than five million pounds of plastic flower
pots and flats have been diverted from landfill since 2008. To learn more
about Loblaw's commitment to corporate social responsibility visit
President's Choice(®) products are available at Real Canadian Superstore(®),
Your Independent Grocer(®), nofrills(®), Extra Foods(®), and Wholesale
*Coupon valid from May 10 - July 4, 2013. Coupons can be found at cash
registers of participating Garden Centres.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
134,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(® )brands. In addition, the Company makes available to consumers
President's Choice Financial(® )services and offers the PC(®) points and PC
Plus™ loyalty program.
Product samples, regional versions of the President's Choice(®) Lawn & Garden
Insider's Report(® )and high-resolution images are available.
*$5.00 will be deducted from your total purchase amount of $50 or more before
sales taxes are applied. Coupon valid May 10 to July 4, 2013. One coupon per
purchase. Cannot be combined with any other offers. Coupon must be presented
at time of purchase. No monetary value. No copies accepted. Coupon is
redeemable at participating Garden Centre locations only.
For further information or to arrange an interview with Peter Cantley or an
Ontario Loblaw grower, please contact:
Loblaw Companies Limited email@example.com
Axelle D'Anglemont, Hill+Knowlton Strategies (604)
SOURCE: Loblaw Companies Limited
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