Turn a Pout Into a Smile and Help Kids with Kohl’s Cares Books, Plush Toys and Tote for Just $5 Each

  Turn a Pout Into a Smile and Help Kids with Kohl’s Cares Books, Plush Toys
  and Tote for Just $5 Each

    100 percent of the net profit supports children’s health and education
                            initiatives nationwide

Business Wire

MENOMONEE FALLS, Wis. -- May 8, 2013

Kohl’s Department Stores (NYSE: KSS) is helping children and families across
the country kick off their summer adventures with a smile with the latest
Kohl's Cares^® cause merchandise program. Now through the end of June, Kohl’s
offers beloved Deborah Diesen books, including The Pout-Pout Fish and The
Pout-Pout Fish in the Big-Big Dark, along with coordinating plush toys and
matching tote bag for just $5 each. Since the program’s inception in 2000, the
Kohl’s Cares philanthropic program has raised more than $231 million for
children’s health and education programs in local communities across the

Children will be delighted to embark on undersea adventures with playful,
sing-along rhymes and bright ocean colors, and customers will be proud to
support the program knowing Kohl’s donates 100 percent of the net profit to
children’s health and education initiatives nationwide.

“I hope that both the young and young at heart will be grinning from
ear-to-ear as they read about the pout-pout fish and his ocean adventures. I
am excited to share these stories with Kohl’s customers nationwide,” said
author Deborah Diesen. “I am honored to be a part of the Kohl’s Cares program
and thrilled that all the net proceeds will benefit educational- and
health-related programming for children.”

Kohl’s Cares Cause Merchandise for Kids

  *The Pout-Pout Fish: Swim along with the pout-pout fish as he learns being
    a gloomy fish with the “dreary wearies” is not the best way to spend the
  *The Pout-Pout Fish in the Big-Big Dark: Children will journey deep into
    the sea with the pout-pout fish as he overcomes his fear of the dark to
    embark on an adventure to help his dear friend Ms. Clam find her lost
  *The Pout-Pout Fish, Crab, and Octopus Plush: Children will wrap their arms
    around the pout-pout fish or one of his cuddly friends, Mr. Crab or Mr.
    Eight (legged octopus), and will bring them along wherever the summer
    takes them.
  *The Pout-Pout Fish tote bag: Let your summer adventures begin! This
    multi-purpose tote featuring a vibrant illustration from The Pout-Pout
    Fish is great for beach days, sleepovers or summertime errands.

Kohl’s Cares Cause Merchandise for Grown-Ups

  *Party Food and Good Housekeeping: Blend It!:Bring the summer sizzle to
    the table with two great books! Whether you’re whipping up food for a few
    or for a crowd, check out the delicious recipes fromParty Food and add
    flavor to your summer cookout. And cool off from the summer heat with more
    than 100 blender-inspired recipes fromGood Housekeeping: Blend It! The
    perfect way to add fun to any meal.

In addition to the merchandise program, Kohl's Cares^® features a scholarship
program, which recognizes more than 2,300 young volunteers each year with
scholarships and prizes; the Associates in Action program, which encourages
associate volunteerism and has donated more than $63 million to youth-focused
nonprofit organizations to date; and fundraising gift cards for schools and
youth-serving nonprofit organizations. For more information, visit

About Kohl’s

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates1,155stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than$231million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online,
visitwww.Kohls.com,join the discussion on Facebook
(http://www.facebook.com/kohls) or Twitter (http://twitter.com/Kohls)or get
inspired on Pinterest (http://pinterest.com/kohls/) and Instagram


Kohl’s Department Stores
Jen Johnson, 262-703-5241
Tami Kou, 262-703-7725
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