Brazilian Agency Africa Uses AT&T Telepresence Solution for Global Face to Face Communications

  Brazilian Agency Africa Uses AT&T Telepresence Solution for Global Face to
                             Face Communications

The marketing, branding and advertising agency connects internal teams and
clients through telepresence to enhance communications, interaction and

PR Newswire

SAO PAULO, May 8, 2013

SAO PAULO, May 8, 2013 /PRNewswire/ --Scaling creativity and ensuring ongoing
global collaboration across multiple locations are essential for the Brazilian
marketing, branding and advertising agency Africa, part of Grupo ABC de
Comunicacao, which relies on AT&T* Telepresence Solution® to virtually connect
teams, colleagues and clients.

The agency has implemented the managed AT&T Telepresence Solution^® in its
four offices: Sao Paulo and Rio de Janeiro, Brazil; New York and San
Francisco, USA; the high-definition videoconferencing solution is an essential
tool to advance Africa's unique business model, which includes serving a
select group of clients with world-class professionals and the personal
involvement of its partners in every account of the agency.

"AT&T Telepresence Solution allows our teams to collaborate more closely and
interact more frequently with our clients. We can arrange face to face
meetings almost immediately, without delays and costs related to long distance
travel," said Nizan Guanaes, Chairman of Grupo ABC. "Telepresence facilitates
the participation of various team members in the creative process, ensuring
proper interaction to provide guidance, insights and exchange feedback, with a
clear goal in mind: to create the best solutions for our clients."

AT&T Telepresence Solution allows Africa to achieve:

  oOn demand face-to-face meetings through video with partners, colleagues
    and clients.
  oVideo collaboration virtually anytime and anywhere through guest access
    enhancements allowing users with single screen endpoints to join scheduled
    meetings from a corporate VPN or the Internet by dialing into the AT&T
    Business Exchange.
  oCloser, enhanced and improved communications with clients, partners and
    key team members participating in the telepresence sessions through
    multiple endpoints and from multiple locations.
  oFaster client response time and more efficient service, as campaigns,
    ideas and concepts are better presented, conveyed and discussed in a live,
    face-to-face environment.
  o"Face to face" meetings for around 400 employees worldwide, as several
    different team members interact from different venues in real-time.
  oIncreased productivity and efficiency, as large teams meet instantly and
    avoid long commuting time and jet lag.
  oShorter time to organize a meeting with participants from different venues
    within the agency and client sites.

"We are pleased to support Africa, a leading example of a Brazilian company
with international scope, with the ease and simplicity of our AT&T
Telepresence Solution," said Fabiano Del Soldato, sales center vice president
for AT&T Business Solutions in South America. "With our telepresence offering
they have the freedom to decide the best time to meet to better serve their

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Africa
Considered a kind of "relais chateau" in advertising, Africa has positioned
itself ever since its foundation not only as an advertising agency, but also
as a marketing and branding company whose mission is to serve a few clients
through a team of world-class professionals. The selectiveness of customers
ensures the personal involvement of the partners in each and every account.
Its customers include Ambev, Embraer, Folha de S.Paulo, Grendene, Itau,
Mitsubishi, P&G, Suzuki, Vale, Vivo and Walmart.

Africa is the main company of the Grupo ABC de Comunicacao, ranked as 18th
among the biggest Marketing Communications groups worldwide by Advertising

About AT&T
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It also offers advanced TV services under the AT&T U-verse^® and AT&T │DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

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Huerta, AT&T, +1-305-520-9029,
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