Leading Real Estate Enterprises Polarize in Sales Performance; Evergrande
Increases by 15.8% in April Against the Tendency
BEIJING, May 8, 2013
BEIJING, May 8, 2013 /PRNewswire/ -- On May 7, Evergrande released its brief
report on sales performance. An original report by Sina Leju follows:
As the data showed, in April, Evergrande achieved 7.26 billion RMB as sales
volume, up 15.8% month-on-month; it sold totally 1.097 million square meters
of real estate, up 10.9% month-on-month. From January to April, the gross
number of Evergrande's real estate projects on sale was 188, and the
accumulative sales volume was up to 24.98 billion RMB, up 51.9% year-on-year;
the accumulative sales area was totaled to 3.936 million square meters, up
In addition, several real estate enterprises successively released their
performance results in April. An insider said that the current situation of
the real estate market was not so optimistic. Furthermore, there are signs
that the real estate market within China has already entered into the
"post-times of the five national rules for restricting housing prices".
According to the surveys conducted by several organizations, the demand
overdraft has already appeared in the real estate market after the huge
trading volume in March, and the sales performance of most of large real
estate enterprises decreased month-on-month.
Fitch Ratings, an international rating institution, released a research report
recently, which pointed out that the policy for regulating the real estate
market issued by the State Council on March 1 would intensify the degree of
polarization among large developers. As the data showed, in April, the sales
volume of Hopson Development was 0.86 billion RMB, down over 20%
month-on-month; the sales volume of Beijing Capital Land Limited was 0.91
billion RMB, down almost 20% month-on-month. It is noteworthy that the sales
area of Vanke, a leading real estate enterprise, was 1.107 million square
meters in April, and the sales volume was 12.38 billion RMB, down 12.97% and
18.55% respectively month-on-month.
However, Evergrande is quite different from other peers. Based on the sales
strategy of "Fluctuating along with market changes", Evergrande scientifically
masters the sales pace and reasonably adjusts the number of properties for
sale, which makes its sales area and sales volume increase in such a recessive
situation, and further solidifies its market share. In addition, R&F
Properties also gained profits in sales. In April, the sales volume of R&F
Properties was about 3.721 billion RMB, and the gross sales area was about
331.6 thousand square meters, up 8.4% and 10.1% respectively month-on-month.
Guotai Junan Securities released a research report to show that the new Five
National Rules for regulating housing prices may affect property sales this
year, and market liquidity may be tightened by the government. The number of
qualified buyers may decrease, which may also influence domestic property
According to the abovementioned report, although the new regulating policies
may affect property sales, such leading real estate enterprises as Evergrande
may benefit from the integration of the real estate market and strong rigid
demand, which will make it become the prime choice for buyers this year.
As the insider said, the Five National Rules for regulating housing prices was
restated to implement the regulating policies with limiting purchase and loans
as the core, and clearly requires that every local government shall improve
and strictly implement the measures for limiting purchase of commodity
housing, resolutely fight against housing purchases for investment and
speculative purposes, and fully meet the rigid demand.
SOURCE Sina Leju
Contact: Dong Chenzhe, +86-186-8805-8808, firstname.lastname@example.org
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