Zettics Expands Global Footprint with New Offices in Europe and APAC TM Forum Management World 2013 Business Wire SEATTLE -- May 08, 2013 Zettics (www.zettics.com), the leader in big data mobile analytics for operators, today announced global office expansion to address the growing worldwide demand of delivering impactful business results on mobile data usage. As part of Zettics’ expansion, Ken Parkinson has joined the Company as Vice President of Sales for EMEA, and Paul Ash joins as Vice President of Sales for APAC. Commenting on the expansion, Sterling Wilson, President and CEO at Zettics, said, “The explosive growth of data services in Europe and Asia has driven an increased demand for world-class big data mobile analytics. We are excited to open offices in London and Singapore to support customers and accelerate growth in the regions. Ken and Paul bring deep industry expertise, and exceptional regional business development experience.” John Gillespie, SVP Worldwide Sales and Business Development for Zettics, added, “Operators are increasingly recognizing the significant business value of intelligent big data analytics. As examples, Zettics solutions are helping operators generate new revenues from third parties, identify high churn risk subscribers, reduce network tonnage, and empower subscribers to understand how they are using data. In fact, Zettics is able to demonstrate meaningful improvement within 30 days to Data Monetization, Marketing, Customer Care and Network business units of our customers.” As Vice President of Sales for EMEA, Ken Parkinson will be responsible for managing key operator accounts, identifying new business opportunities, and growing Zettics’ customer base in the region. Ken brings over 20 years of experience in telecommunications consulting, services, and platform sales. Prior to joining Zettics, Ken held senior positions at Accenture, assisting operators including Vodafone Group, Orange, SingTel, Celcom, and others, implement profitable and effective music services. Ken previously worked at Mformation and Qpass, successfully building, managing, and growing their EMEA operations. Paul Ash joins as Vice President of Sales for APAC, opening Zettics’ first office in Singapore, with a focus to drive company sales and business development strategies for the region. Prior to joining Zettics, Paul was at IBM, where he held Regional Sales responsibility for the Big Data portfolio across Asia. Previously, Paul was General Manager of Netezza, managing India, South Asia, ASEAN and ANZ markets. Paul has also held senior executive roles at NexTone Communications, ITXC (Teleglobe), and Netway (Telecom NZ). Zettics provides a powerful suite of analytics solutions for Data Monetization, Marketing, Customer Care, and Network business units. Zettics is deployed with some of the largest operators in the world, processing trillions of records monthly. This volume of data enables the Zettics Dynamic Learning Platform™, which learns based on the data it receives, to deliver more accurate measurements of current activities and predictions of future actions. The Zettics platform evolves with each piece of data it processes, making systems smarter and able to deliver better business results for customers. John Gillespie, SVP at Zettics, will be speaking at the upcoming TM Forum Management World Conference in Nice, France, May 13 to 16. At the conference, Zettics will join SingTel Optus, and Telefonica Digital on a panel to discuss ‘Making Big Data as a Service Work.’ To schedule a meeting or arrange a demo of Zettics solutions at the conference, please contact Ken Parkinson (email: email@example.com). About Zettics, Inc. Zettics, Inc. (www.zettics.com) was founded in 2008 by wireless industry veterans Sterling Wilson and Asa Kalavade, (founders of GroundTruth and Umber, respectively). Witnessing the massive adoption of consumer data services and the forecasted evolution of operator network technologies, they saw an unprecedented opportunity for operators to improve their businesses by answering questions about how data is consumed. Today, Zettics provides a robust big data analytics solution to operators that delivers immediate, actionable insights on data activities (web, application, audio, video, p2p, VoIP, etc.). These actionable insights allow operators to understand — for the first time — how data services are being consumed such that they can then use this information to better serve their customers and, therefore, improve their business. Operators are already using Zettics solutions to identify network abuse, analyze pricing plans based on actual usage, enhance advertising offers, reduce churn, improve customer care, forecast service usage growth, significantly enhance CRM data, and more. Zettics is a massive data processing platform. Zettics systems are already processing trillions of transactions per month. To keep pace with the ever-changing Internet ecosystem, Zettics has developed Zettics Dynamic Learning Platform™, which incorporates a content catalog of web sites and applications that is continuously updated with its patented learning algorithms. Zettics has been granted multiple patents (with several more pending) for its innovative technologies. For more information on Zettics, visit www.zettics.com. Contact: Zettics, Inc. Carol Clavin, +1 425-246-9049 firstname.lastname@example.org
Zettics Expands Global Footprint with New Offices in Europe and APAC
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