Zettics Expands Global Footprint with New Offices in Europe and APAC

  Zettics Expands Global Footprint with New Offices in Europe and APAC

TM Forum Management World 2013

Business Wire

SEATTLE -- May 08, 2013

Zettics (www.zettics.com), the leader in big data mobile analytics for
operators, today announced global office expansion to address the growing
worldwide demand of delivering impactful business results on mobile data
usage. As part of Zettics’ expansion, Ken Parkinson has joined the Company as
Vice President of Sales for EMEA, and Paul Ash joins as Vice President of
Sales for APAC.

Commenting on the expansion, Sterling Wilson, President and CEO at Zettics,
said, “The explosive growth of data services in Europe and Asia has driven an
increased demand for world-class big data mobile analytics. We are excited to
open offices in London and Singapore to support customers and accelerate
growth in the regions. Ken and Paul bring deep industry expertise, and
exceptional regional business development experience.”

John Gillespie, SVP Worldwide Sales and Business Development for Zettics,
added, “Operators are increasingly recognizing the significant business value
of intelligent big data analytics. As examples, Zettics solutions are helping
operators generate new revenues from third parties, identify high churn risk
subscribers, reduce network tonnage, and empower subscribers to understand how
they are using data. In fact, Zettics is able to demonstrate meaningful
improvement within 30 days to Data Monetization, Marketing, Customer Care and
Network business units of our customers.”

As Vice President of Sales for EMEA, Ken Parkinson will be responsible for
managing key operator accounts, identifying new business opportunities, and
growing Zettics’ customer base in the region. Ken brings over 20 years of
experience in telecommunications consulting, services, and platform sales.
Prior to joining Zettics, Ken held senior positions at Accenture, assisting
operators including Vodafone Group, Orange, SingTel, Celcom, and others,
implement profitable and effective music services. Ken previously worked at
Mformation and Qpass, successfully building, managing, and growing their EMEA

Paul Ash joins as Vice President of Sales for APAC, opening Zettics’ first
office in Singapore, with a focus to drive company sales and business
development strategies for the region. Prior to joining Zettics, Paul was at
IBM, where he held Regional Sales responsibility for the Big Data portfolio
across Asia. Previously, Paul was General Manager of Netezza, managing India,
South Asia, ASEAN and ANZ markets. Paul has also held senior executive roles
at NexTone Communications, ITXC (Teleglobe), and Netway (Telecom NZ).

Zettics provides a powerful suite of analytics solutions for Data
Monetization, Marketing, Customer Care, and Network business units. Zettics is
deployed with some of the largest operators in the world, processing trillions
of records monthly. This volume of data enables the Zettics Dynamic Learning
Platform™, which learns based on the data it receives, to deliver more
accurate measurements of current activities and predictions of future actions.
The Zettics platform evolves with each piece of data it processes, making
systems smarter and able to deliver better business results for customers.

John Gillespie, SVP at Zettics, will be speaking at the upcoming TM Forum
Management World Conference in Nice, France, May 13 to 16. At the conference,
Zettics will join SingTel Optus, and Telefonica Digital on a panel to discuss
‘Making Big Data as a Service Work.’ To schedule a meeting or arrange a demo
of Zettics solutions at the conference, please contact Ken Parkinson (email:

About Zettics, Inc.

Zettics, Inc. (www.zettics.com) was founded in 2008 by wireless industry
veterans Sterling Wilson and Asa Kalavade, (founders of GroundTruth and Umber,
respectively). Witnessing the massive adoption of consumer data services and
the forecasted evolution of operator network technologies, they saw an
unprecedented opportunity for operators to improve their businesses by
answering questions about how data is consumed. Today, Zettics provides a
robust big data analytics solution to operators that delivers immediate,
actionable insights on data activities (web, application, audio, video, p2p,
VoIP, etc.). These actionable insights allow operators to understand — for the
first time — how data services are being consumed such that they can then use
this information to better serve their customers and, therefore, improve their
business. Operators are already using Zettics solutions to identify network
abuse, analyze pricing plans based on actual usage, enhance advertising
offers, reduce churn, improve customer care, forecast service usage growth,
significantly enhance CRM data, and more. Zettics is a massive data processing
platform. Zettics systems are already processing trillions of transactions per
month. To keep pace with the ever-changing Internet ecosystem, Zettics has
developed Zettics Dynamic Learning Platform™, which incorporates a content
catalog of web sites and applications that is continuously updated with its
patented learning algorithms. Zettics has been granted multiple patents (with
several more pending) for its innovative technologies.

For more information on Zettics, visit www.zettics.com.


Zettics, Inc.
Carol Clavin, +1 425-246-9049
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