Koss Makes a Splash With the Koss Fit Series, Headphones Designed for Women, By
MILWAUKEE, WI -- (Marketwired) -- 05/08/13 -- Koss Corporation
(NASDAQ: KOSS), the Milwaukee-based high fidelity stereophone
manufacturer and inventor of the world's first SP/3 stereophone in
1958, today launched the Koss Fit Series, a new product line Designed
for Women, By Women.
The Koss Fit Series is developed to meet a frequently overlooked
demographic in the headphone and consumer electronics industry --
women. To support the product's daily wear and tear that can be
expected for women on the go, Koss' female designers teamed up with
Dara Torres to help design the product line.
Torres, one of the most accomplished Olympians of all time, and also
a busy mother, author, model and fitness enthusiast, was excited to
create a headphone line that could keep up with her active lifestyle.
"Headphones in the market today don't accommodate the needs of
today's woman," said Torres. "When I learned Koss wanted my help in
designing the Fit Series, I jumped at the chance."
The Koss Fit Series features two models designed to allow every woman
the opportunity to enjoy the music they love wherever they are.
Koss FitClips utilize an original and unique design that ensures the
perfect fit. Using a new in-ear ported design, the elements rest
comfortably in the ear to create the ideal seal for the ultimate
listening experience. Listeners are given the choice of three sizes
of ear cushions designed to fit perfectly in any woman's ear. Soft
flexible clips rest comfortably around the ear to guarantee the music
never stops. FitClips, available in five vibrant colors also feature
a sweat-resistant coating for active use and unmatched durability.
Koss FitBuds bring the Sound of Koss to listeners in the smallest
earbuds Koss has ever created. The buds are only six millimeters in
diameter, making them 33 percent smaller than the average Koss
earbud. The elements are surrounded by a dual-injected,
soft-rubberized housing intended to fit perfectly in the female ear.
Like the FitClips, the FitBuds feature the same sweat-resistant
coating, five vibrant color options and extra cushions.
"We are really excited to launch the Fit Series, which is the first
headphone series ever designed for women by women," said Michael J.
Koss, President and CEO. "Our designers' vision coupled with Dara's
unique perspective has created the perfect pair. These headphones fit
great, sound great and look great."
Koss and Torres will be holding various promotions throughout the
coming months where fans will have the opportunity to win a pair of
the Fit Series headphones. The Koss "Fit For Life" program will
include communities across Facebook, Twitter, Pinterest, Instagram
and YouTube. Fit for Life will provide women a community where they
are encouraged to share how music inspires them in their Fit
lifestyle. The promotions begins May 8th and will have daily
headphone giveaways, items autographed by Dara Torres and chances to
ask Torres for advice on how to maintain a Fit Lifestyle.
Koss FitClips and FitBuds are available today at Koss.com and
Wal-Mart Stores throughout the United States.
Named as one of the "Top Female Athletes of the Decade"
by Sports Illustrated, swimming sensation Dara Torres has received an
incredible 12 Olympic medals. She is a New York Times best-selling
author whose two books, "Age is Just a Number" and "Gold Medal
Fitness," have helped inspire women to realize it's never too late to
accomplish your dreams. She is the ultimate living proof that
determination trumps age. For more information follow Torres on
Twitter @DaraTorres, on Facebook at Facebook.com/OfficialDaraTorres,
or at daratorres.com.
Koss Stereophones has been headquartered in
Milwaukee, Wisconsin since 1958 and is known worldwide for its
high-fidelity stereophones and audio accessories. Koss Corporation
also offers digital audiophile compact disc recordings of American
orchestras on its Koss Classic Label. For more information follow
Koss on Twitter @KossCorporation, on Facebook at Facebook.com/Koss,
or at koss.com
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