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Kid Rock And Jim Beam Looking For One Lucky Fan To Serve As Rock Star's Personal Bartender

   Kid Rock And Jim Beam Looking For One Lucky Fan To Serve As Rock Star's
                              Personal Bartender

The World's No. 1 Bourbon and Groundbreaking Artist Accepting Fan Applications
for Once-In-A-Lifetime Experience on Kid Rock's "Best Night Ever" Summer
Concert Tour

PR Newswire

CLERMONT, Ky., May 8, 2013

CLERMONT, Ky., May 8, 2013 /PRNewswire/ --Kid Rock is upping the ante on his
tour with a bold request – his very own personal bartender to create and serve
Jim Beam® cocktails during his cross-country "Best Night Ever" tour. Through a
nationwide search, Kid Rock and Jim Beam are accepting applications from fans
21 and over who are ready to take on this challenge and join the rock star
himself as his resident bartender this summer. The winning fan will receive a
prize package, personal mixologist training and the opportunity to bartend
backstage for Kid Rock during three of his summer tour stops.

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The once-in-a-lifetime opportunity will be awarded to one lucky fan who
embodies the spirit, enthusiasm and creativity of our seven generations of
Beam distillers to join Kid Rock on tour. The grand prize winner will have the
opportunity to join the tour for three separate concert stops throughout the
summer: Irvine, Calif. (July 26); Detroit, Mich. (August 10); and Chicago,
Ill. (August 30); receive a training by Beam Master Mixologist Bobby "G"
Gleason and a $10,000 prize package. Now through June 7, fans interested in
applying can visit www.JimBeam.com/Music/Kid-Rock for more information, the
official contest rules and application instructions. NO PURCHASE NECESSARY.
Must be 21 or older to participate. Void where prohibited. Subject to complete
official rules. Contest begins May 6, 2013, and ends June 24, 2013.

"Kid Rock has helped make Jim Beam's decades-long music legacy even stronger,"
said seventh-generation Master Distiller and Jim Beam's great-grandson Fred
Noe. "We figure it's time to pour him a drink or two, and we need our fans to
help us make Kid Rock's perfect cocktail. It's a tough job, but somebody's got
to do it!"

This year marks the fifth consecutive year that Kid Rock and Jim Beam have
come together to bring legendary music experiences to fans across the country.
Since partnering back in 2009, the World's No. 1 Bourbon and Kid Rock have
launched breakthrough consumer programs that have provided one-of-a-kind
opportunities for music and bourbon fans alike. This year builds on those
groundbreaking music experiences as Jim Beam and Kid Rock honor their loyal
fans with Jim Beam's Mix for Kid Rock Contest. Jim Beam is also sponsoring Kid
Rock's 2013 concert tour, which kicked off earlier this year and concludes
this September in Tampa, Fla.

For more information about Jim Beam's Mix for Kid Rock Contest, the "Best
Night Ever" tour, or Jim Beam's music legacy, visit
JimBeam.com/Music/Kid-Rock, www.Facebook.com/JimBeam or follow us on Twitter
@JimBeamOfficial.

Jim Beam is committed to social responsibility and advises legal purchase age
consumers to drink smart®. Through drinksmart.com, Beam Inc. educates legal
purchase age consumers about how to make responsible choices about alcohol.

About Beam Inc.
As one of the world's leading premium spirits companies, Beam is Crafting the
Spirits that Stir the World. Consumers from all corners of the globe call for
the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's
Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky
DYC and DeKuyper Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of Creating
Famous Brands, Building Winning Markets and Fueling Our Growth.Beam and its
3,400 passionate associates worldwide generated 2012 sales of $2.5 billion
(excluding excise taxes), volume of 38 million 9-liter equivalent cases and
some of the industry's fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and
the MSCI World Index. For more information on Beam, its brands, and its
commitment to social responsibility, please visit www.beamglobal.com and
www.drinksmart.com.

Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2013 James B. Beam
Distilling Co., Clermont, KY
All other trademarks are the property of their respective owners.

CONTACTS:
Dan Cohen                 Cecilia Cunningham
Beam Inc.                 Edelman
847-444-7657              312-240-2840
Dan.Cohen@BeamGlobal.com Cecilia.Cunningham@Edelman.com

SOURCE Beam Inc.

Website: http://www.JimBeam.com/Music/Kid-Rock
 
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