New Digby Analysis Reveals Continued Mobile App Adoption within Retail and Hospitality, Setting the Stage for Location-Based Marketing Capabilities Digby’s analysis shows 70% of retailers in STORES’ Top 100 Retailers list and 47% of brands in the Hot 100 list offer mobile apps, 100% of the top 20 revenue producers offer mobile apps Business Wire AUSTIN, Texas -- May 8, 2013 Digby, the leader in location-based marketing for retailers and brands, today unveiled analysis that shows an increase in mobile app adoption from 2012-2013, setting the stage for similar growth in more advanced mobile technologies such as location-based marketing. Digby’s analysis, based on STORES’ magazine Top 100 and Hot 100 retailer lists, shows that mobile adoption continues to grow at a high rate. Currently 100% of department stores and online retailers in the STORES’ lists offer a mobile app up from 60% of department stores and 56% of online retailers offering an app in 2012. Additionally, 100% of the top 20 revenue-producing retailers from 2012 are now offering branded mobile apps for customers. Digby’s analysis shows 70% of retailers in the Top 100 Retailers list and 47% of brands in the Hot 100 list now offer mobile apps. Further research of the retailers included on the lists indicates: *78% of fast food and 75% of casual dining brands have mobile apps *77% of big box retailers have a mobile app *59% of specialty and 58% of grocery stores have a mobile app *Value brands received the lowest percentages, with only 10% having a mobile app With all of the attention surrounding mobile app adoption, however, the design and development of mobile touch points is just the “tip of the iceberg,” according to a Forrester Research¹ report. Authors of the report indicate that, “Mobile is an enabler of fundamental shifts in consumer behavior as well as business models, ecosystems, and metrics. eBusiness professionals must rethink their businesses, such as pricing and in-store inventory, given the possibilities that mobile enables.” “While retailer-branded mobile apps continue to increase in popularity with shoppers, as evidenced by the growing implementations of the industry’s top retailers, they are only the first step to providing loyal customers with a targeted, real-time shopping experience across all store locations,” says David Sikora, CEO and founder, Digby. “By implementing location-based mobile marketing, retailers can pair powerful location detection with a contextual communication engine and best-of-breed notification capabilities to help make branded mobile applications more intelligent, relevant and engaging.” Through the mobile app, retailers and brands can gain insight into its customers’ shopping behavior and target real-world locations in order to capture the attention of nearby customers and drive foot traffic. Location-based marketing technologies can also help retailers own the mobile experience around brick and mortar stores by turning its customers’ mobile devices into high-value shopping companions that enhance satisfaction and influence purchasing behavior through interactive branded mobile apps that matches retailer’s in-store brand experience. In the coming weeks, Digby will announce additional results from its analysis of the STORES magazine Top 100 and Hot 100 retailers that indicate overall adoption of location-based marketing capabilities within the mobile app. Early results indicate: *Three out of the top five retailers’ mobile apps ask for location services *Four out of the top five retailers’ mobile apps ask permission for push notifications *None of the top five retailers’ mobile apps offer targeted location messaging “Location marketing in a mobile app will not only improve operations and drive revenue, but greatly enhance customer satisfaction,” says Sikora. “As retailers and brands combine loyalty programs, payment options, and contextual marketing in their mobile applications they will truly be able to offer the right message to the right person at the right time and place.” ¹2013 Mobile Trends For eBusiness Professionals, Forrester Research, Inc. Julie A. Ask and Thomas Husson, February 13, 2013 About Digby Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-relevant marketing, engage with consumers in the brick and mortar store, and provide web-style analytics about consumer behavior in store locations – all through their own branded mobile experience. Through the Localpoint® Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and ultimately improve the relationship with their customers. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006 including Bed Bath and Beyond, HP, Cabela’s, RadioShack, Orvis and many more. Learn more about Digby at www.digby.com. Contact: Media Contact for Digby Ketner Group Catherine Seeds and Caitlin New, 512-794-8876 digbyPR@ketnergroup.com
New Digby Analysis Reveals Continued Mobile App Adoption within Retail and Hospitality, Setting the Stage for Location-Based
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