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Perion Announces Three-Year Search Partnership with Ask.com



  Perion Announces Three-Year Search Partnership with Ask.com

  Non-Exclusive Agreement Further Diversifies and Optimizes Perion's Search
                                   Business

Business Wire

TEL AVIV, Israel & SEATTLE -- May 08, 2013

Perion Network Ltd. (NASDAQ: PERI) announced today it has entered into a three
year non-exclusive search and distribution relationship with Ask.com, a
long-time recognized Q&A brand and leader in the search industry and an
operating business of IAC (NASDAQ: IACI).

By partnering with Ask.com, Perion will be able to offer its users Ask’s
unique, customized search experience and applications. Ask provides general
search services as well as direct answers to natural language questions to
more than 100 million global users. It’s also a demonstrated leader in
delivering customized search solutions to leading software companies
worldwide.

Commenting on the agreement, Josef Mandelbaum, Perion's CEO, said, "We are
very excited to add Ask.com as a search partner. We believe Ask.com’s unique
approach to helping consumers find what they are looking for is a great match
for our audience. While we can’t disclose the terms of the agreement due to
confidentiality, I can say that the agreement should be very beneficial
economically to Perion. It is non-exclusive, and is for three years, providing
long term stability for our business. With three different search providers,
Perion is now in the best position in its history for optimizing its search
offerings, benefitting both the Company and our growing base of users."

"We are very happy to begin this new strategic relationship with Perion," said
Andrew Moers, President of the Ask Partner Network. “This new alliance is a
great opportunity for us to broaden Ask’s reach and provide our customized
solutions to Perion’s millions of users. We look forward to working with
Perion to deliver great products to their customers."

About Perion Network Ltd.

Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet company that
develops applications to make the online experience of its users simple, safe
and enjoyable. Perion’s three main consumer brands are: Incredimail, Smilebox
and SweetIM. Incredimail is a unified messaging application enabling consumers
to manage multiple email accounts and Facebook messages in one place with an
easy-to-use interface and extensive personalization features, and is available
in over 100 countries in 8 languages; Smilebox is a leading photo sharing and
social expression product and service that quickly turn life's moments into
digital keepsakes for sharing and connecting with friends and family, in a fun
and personal way. SweetIM is an instant messaging application that enables
consumers to personalize their everyday communications with free, fun and easy
to use content. Perion products have had over 300 million downloads to date
with more than 50 million monthly visitors across all of its brands. Most of
Perion’s applications are monetized through a freemium model. Free versions of
our applications are monetized primarily through our toolbar which generates
search revenue and display advertising revenue, generated through impressions.
A more advanced feature-rich version of many of our products is available with
a premium upgrade. Perion also offers and develops a range of products for
mobile phones and tablets to answer its users increasing mobile demands. For
more information on Perion please visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation Reform Act
of 1995 with respect to the business, financial condition and results of
operations of the Company. The words “will”, “believe,” “expect,” “intend,”
“plan,” “should” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current views,
assumptions and expectations of the Company with respect to future events and
are subject to risks and uncertainties. Many factors could cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance or achievements that may be expressed or
implied by such forward-looking statements, or financial information,
including, among others, risks that the Company’s acquisition activities may
disrupt current plans and operations and pose difficulties in employee
retention, risks entailed in integrating acquired business, changes in the
markets in which the Company operates and in general economic and business
conditions, loss of key customers and unpredictable sales cycles, competitive
pressures, market acceptance of new products, inability to meet efficiency and
cost reduction objectives, changes in business strategy and various other
factors, whether referenced or not referenced in this press release. Various
other risks and uncertainties may affect the Company and its results of
operations, as described in reports filed by the Company with the Securities
and Exchange Commission from time to time, including its annual report on Form
20-F/A for the year ended December 31, 2012. The Company does not assume any
obligation to update these forward-looking statements.

Source: Perion Network Ltd.

Contact:

Perion Investor Relations
Deborah Margalit
+972-3-7696100
investors@perion.com
or
Hayden/MS-IR LLC
Brett Maas / Miri Segal-Scharia
646-536-7331 / 917-607-8654
Brett@haydenir.com / msegal@ms-ir.com
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