Homeowners Inspire Pulte Homes Life Tested® Online Video Campaign

      Homeowners Inspire Pulte Homes Life Tested® Online Video Campaign

PR Newswire

BLOOMFIELD HILLS, Mich., May 8, 2013

BLOOMFIELD HILLS, Mich., May 8, 2013 /PRNewswire/ --Pulte Homes, a national
brand of PulteGroup, Inc., has launched an online video campaign to
demonstrate how homeowners inspire today's new floor plans in its Life Tested®
homes.

View video: http://www.youtube.com/watch?v=yXVk-KDyV7c&feature=youtu.be

"The Life Tested videos were created to build awareness of our unique approach
to designing consumer inspired homes that provide a distinct advantage over
the competition," said Deborah Wahl, the company's senior vice president and
chief marketing officer. "It's consumer feedback that inspires our architects
and designers to create homes in a way that best meets the modern family's
needs."

According to Wahl, Pulte Homes invests considerable time and resources into
fully understanding consumer desires and sentiment to build homes that are
truly consumer inspired. In fact, to date 11,000 homeowners provided feedback
on their home; 1,800 product surveys were completed by both prospects and
buyers; and, more than 1,100 hours were spent with focus groups walking
prototype homes.

"Pulte has a long legacy of being a leader in conducting extensive consumer
research," Wahl said. "We have taken our research to the next level by
creating a more comprehensive product development approach. Now we are
getting massive amounts of consumer feedback. It allows us to come to market
quicker with a home that resonates with consumers, and realize immediate
success when the floor plans hit the market."

The first video features the company's Life Tested process with interviews
from consumer focus groups, as well as highlights of some of the new product
innovations found in homes built by Pulte. Over the next several weeks, the
company will showcase short videos about specific product innovations and
features, including the Pulte Planning Center^®, Everyday Entry™, Owner's
Retreat, Oversized Pantry and Super Laundry.

In addition to the videos featured on the Pulte Homes website, the company
will leverage the Life Tested videos through a YouTube video push. YouTube is
the second largest search engine among consumers, and video consumption is a
top motivator for prospective homebuyers to visit a community.

"All of our brands – Pulte Homes, Centex and Del Webb – were successful in
growing their YouTube channels – reaching millions of views in 2012," said
Wahl. "Highlighting the videos on YouTube is a cost effective medium to
project our messaging and gain consumer awareness to develop leads and
prospects."

About Pulte Homes

Pulte Homes is a national brand of PulteGroup, Inc. (NYSE: PHM). Pulte Homes
builds consumer inspired homes and communities to deliver the best quality of
life for their homeowners. By combining innovative Life Tested^® home
designs, an unwavering commitment to quality and attention to detail, Pulte
Homes is the nation's premier home brand for upwardly mobile homebuyers. For
more information about Pulte Homes, visit www.pulte.com.





SOURCE Pulte Homes

Website: http://www.pulte.com
Contact: Valerie Dolenga, Cell: 773.633.5319, Office: 847.230.5266,
valerie.dolenga@pultegroup.com
 
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