The Coffee Bean & Tea Leaf® Extends its Consumer Wireless Charging Services with Power Matters Alliance

 The Coffee Bean & Tea Leaf® Extends its Consumer Wireless Charging Services
                         with Power Matters Alliance

Largest Privately-held Specialty Coffee and Tea retailer in USA to deploy PMA
Wireless Charging in Select Stores

PR Newswire

LOS ANGELES, Calif., May 8, 2013

LOS ANGELES, Calif., May 8, 2013 /PRNewswire/ --The Coffee Bean & Tea Leaf, a
leading specialty coffee and tea retailer in 24 countries, today announced it
will be testing wireless charging with Power Matters Alliance (PMA) at certain
of its Los Angeles locations.

"Wireless power is becoming mainstream and we want our consumers to be able to
recharge their digital self no less than their physical self in our stores,"
said Mel Elias, CEO & President, The Coffee Bean & Tea Leaf. "Even those who
cannot read tea leaves can see the PMA's momentum; and we are pleased to be
able to play our role in support of the wireless power industry for the
benefit of consumers worldwide."

The Coffee Bean plans to deploy wireless charging with PMA in dozens of
California stores this quarter, with the aim of expanding nationally and
internationally shortly thereafter.

"I'm very excited that the PMA is aligning with The Coffee Bean to test
wireless charging in stores within their core market," said Ron Resnick,
President of the PMA. "The Coffee Bean epitomizes what the PMA is about: not
simply setting a global standard, but creating a real-world ecosystem of
smart, and environmentally responsible wireless power, for the benefit of
consumer everywhere."

About the Power Matters Alliance
PMA was founded byPowermatTechnologies andProcter & Gamblein
2012.Google'sVint Cerf – one of the fathers of the Internet – is its
Honorary Chairman, and its board includesAT&T, Duracell, Starbucksand the US
Government'sEnergy StarandFederal Communications Commission. A wide array
of PMA-compliant products are available at leading retailers, and compatible
'wireless charging spots' have been installed at leading airports, stadiums,
restaurants, gyms and hair salons. Membership of the PMA is open to all, and
its technical specifications are available to all members

About The Coffee Bean & Tea Leaf®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf®
is the oldest and largest privately-held specialty coffee and tea retailer in
the United States. Embodying a passion for connecting loyal customers to one
another with carefully handcrafted products, the company is known for sourcing
and providing the finest ingredients and flavors from around the world. For
nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for
product innovation epitomized by The Original Ice Blended® beverage. The
company has grown to be an international icon and currently has more than 850
stores in 24 countries. In 2010, The Coffee Bean & Tea Leaf® launched the
CBTL® Single Serve Beverage System that allows consumers to make their
favorite espresso, brewed coffee, tea and specialty beverages at home, at the
touch of a button. For more information, visit, or .

SOURCE Power Matters Alliance

Contact: Scott Eisenstein, PMA, 212 297 2762,
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