SINA Corporation to Report First Quarter 2013 Financial Results on May 16, 2013

  SINA Corporation to Report First Quarter 2013 Financial Results on May 16,

PR Newswire

SHANGHAI, May 8, 2013

SHANGHAI, May 8, 2013 /PRNewswire/ -- SINA Corporation (NASDAQ GS: SINA), a
leading online media company and mobile value-added service (MVAS) provider
for China and for global Chinese communities, will announce its unaudited
financial results for the first quarter 2013 after the close of market on
Thursday May 16, 2013. Following the announcement, SINA's management team will
host a conference call from 9p.m. - 10p.m. Eastern Time on May 16, 2013 (or
9a.m. - 10a.m. Beijing Time on May 17, 2013) to present an overview of the
Company's financial performance and business operations.

A live webcast of the call will be available through the Company's corporate
website at Dial-in to the conference call can be
accessed as follows:

US: +1 845 507 1607
Hong Kong: +852 2810 7648

Passcode for all regions: 64835151

A replay of the conference call will be available through midnight Eastern
Time, May 23, 2013. The dial-in number is +61 2 8199 0299. The pass code for
the replay is 64835151.

About SINA

SINA is an online media company serving China and the global Chinese
communities. Our digital media network of (portal), (mobile
portal) and (social media) enable Internet users to access
professional media and user-generated content in multi-media formats from the
web and mobile devices and share their interests to friends and acquaintances. offers distinct and targeted professional content on each of its
region specific websites and a range of complementary offerings.
provides information and entertainment content from SINA portal customized for
mobile (WAP) users. Based on an open platform architecture to host
organically developed and third-party applications, is a form of
social media, featuring microblogging services and social networking services
that allow users to connect and share information anywhere, anytime and with
anyone on our platform.

Through these properties and other product lines and businesses, SINA offers
an array of online media and social networking services to our users to create
a rich canvas for businesses and brand advertisers to connect and engage with
their targeted audiences. SINA generates the majority of its revenues from
online advertising, MVAS and fee-based services.

Safe Harbor Statement

This announcement contains forward-looking statements that relate to, among
other things, SINA's strategic and operational plans. SINA may also make
forward-looking statements in the Company's periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to shareholders, in
its proxy statements, in its offering circulars and prospectuses, in press
releases and other written materials and in oral statements made by its
officers, directors or employees to third parties. SINA assumes no obligation
to update the forward-looking statements in this release and elsewhere.
Statements that are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties. A number
of important factors could cause actual results to differ materially from
those contained in any forward-looking statement. Potential risks and
uncertainties include, but are not limited to, SINA's limited operating
history, the uncertain regulatory landscape in the People's Republic of China,
including how the new EIT will be implemented, the changes by mobile operators
in China to their policies for MVAS, the Company's ability to develop and
market other MVAS products, fluctuations in quarterly operating results, the
Company's reliance on online advertising sales and MVAS for a majority of its
revenues, the Company's reliance on mobile operators in China to provide MVAS,
any failure to successfully develop and introduce new products and any failure
to successfully integrate acquired businesses. Further information regarding
these and other risks is included in SINA's Annual Report on Form 20-F for the
year ended December 31, 2012 and its other filings with the Securities and
Exchange Commission.


Investor Relations
SINA Corporation
Phone: 8610-82628888 x 3112

SOURCE SINA Corporation

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