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Celebrity Cruises Unveils Innovative Alliance With Ultimate Entertainment Brand Xbox



  Celebrity Cruises Unveils Innovative Alliance With Ultimate Entertainment
                                  Brand Xbox

One of the industry's largest Xbox experiences at sea to be featured onboard
Celebrity's sleek, luxurious ships

PR Newswire

MIAMI, May 8, 2013

MIAMI, May 8, 2013 /PRNewswire/ -- Revealing an addition to its series of
premium collaborations, Celebrity Cruises has joined forces with Microsoft's
Xbox to integrate the leading destination of video game entertainment into
guests' modern luxury vacations. Slated to introduce one of the industry's
largest Xbox experiences at sea, Celebrity's alliance boasts entertaining
Xbox-themed spaces across its fleet, offering families interactive Xbox Games
experiences for children, teens and even the kid in every adult.

Guests can anticipate enhancements to existing venues and onboard programming
as soon as this summer, with the inclusion of Xbox-featured activities and
gaming areas in the youth program's Fun Factory and X-Club facilities. For
youth who have been registered to participate by their parents, the Celebrity
Xbox experience will offer exciting age-appropriate games and themed nights
ranging from sports and dance to adventure and racing on Xbox 360 and Kinect
for Xbox 360.

Adults also have the opportunity to connect and enjoy the Xbox experience
through free play and at scheduled themed events, including Zumba® parties and
sports tournaments, available on traveling Kinect for Xbox 360 consoles in
different venues throughout the ships.

"As a premium vacation brand, Celebrity is dedicated to providing guests with
what they want while on vacation, whether relaxation, entertainment or staying
connected – it's readily available," said Greg Purdy, Celebrity Cruises' SVP
of Operations. "Joining existing offerings like the Celebrity iLounge, a hip
approach to the standard Internet lounge and the first Authorized Apple^®
Specialist at sea, the Celebrity Xbox experience expands our technology
offering with even more engaging ways for the whole family to enjoy a modern
luxury vacation."

To celebrate the launch, one lucky family of four will win a seven-night
cruise onboard the Celebrity ship of their choice, with the exception of
Celebrity Xpedition, and an Xbox 360 prize pack as the grand prize of the
Celebrity & Xbox Experience Sweepstakes. For a chance to win, guests enter
online through June 18, 2013 at www.celebritycruises.com/xboxsweeps.
Participants also can win four Xbox 360 prize packs, each including an Xbox
360 with Kinect and a month of Xbox Live Gold membership.

"The Celebrity Xbox voyage is unlike any journey Xbox has embarked on," said
Grover Holtzclaw, US Xbox Director. "With Xbox's first exclusive experience at
sea, two great brands have come together to develop the ultimate family
vacation: the best gaming entertainment combined with the modern luxury
Celebrity provides its guests."

The newly "Solsticized" Celebrity Constellation is the first of Celebrity's
ten ships to introduce the complete onboard Xbox experience when it re-entered
service on May 5, 2013, after completing its scheduled drydock - just in time
for families planning their summer vacations. The remaining Celebrity ships
will offer Xbox 360 and Kinect for Xbox 360 this summer, and will unfold the
full Xbox experience by the end of 2013.

About Celebrity Cruises:

Celebrity Cruises' iconic "X" is the mark of modern luxury, with its cool,
contemporary design and warm spaces; dining experiences where the design of
the venues is as important as the cuisine; and the amazing service that only
Celebrity can provide, all created to provide an unmatchable experience for
vacationers' precious time. In addition to offering vacations visiting all
continents, Celebrity also presents immersive cruisetour experiences in
Alaska, Australia/New Zealand, Canada, Europe and South America. One of the
fastest-growing major cruise lines, with a fleet of 11 ships, Celebrity is one
of five cruise brands operated by global cruise vacation company Royal
Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial
1-800-437-3111, visit www.celebritycruises.com, or call your travel agent.

SOURCE Celebrity Cruises

Website: http://www.celebritycruises.com
Contact: Media, Elizabeth Jakeway, (305) 539-6127,
ejakeway@celebritycruises.com, or Tavia Robb, (305) 539-6721,
trobb@celebritycruises.com
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