The Trade Show Change-Up – inVNT Chief Creative Officer Paul Blurton to Present at Event Marketing Summit 2013 Blurton to provide best practices for activating killer experiences that break away from the trade show floor Event Marketing Summit 2013 Business Wire -- May 8, 2013 inVNT: inVNT Chief Creative Officer Paul Blurton (Photo: Business Wire) inVNT Chief Creative Officer Paul Blurton (Photo: Business Wire) WHAT Paul Blurton, chief creative officer of inVNT, will share tips for creating and executing brand experiences that take place outside the convention center, at the Event Marketing Summit 2013. As part of an all-new summit track focused on designing and executing killer user experiences (UX) at events and trade shows, Blurton will discuss how moving brand experiences off the show floor, behind closed doors, can deliver better results – wrapping audiences inside compelling brand stories as a way to stand out, seize people’s attention, and cut through the noise. The summit brings together the industry’s top designers, creative directors, graphic artists, communications professionals and brand-side marketers for two days of informative sessions on the latest trends in the event industry. WHY Trade shows are inherently busy, noisy affairs, with numerous brands and competitors yelling at the top of their voices for the attention of the same audience. inVNT views this challenge as an opportunity to create experiences that defy convention, strike a chord, and leave a lasting impression. Blurton will discuss how to create remarkable moments that challenge convention, mindsets, competitors and the market. WHEN & WHERE May 8, 2013, 10:30 – 11:15 a.m. CT at the Sheraton Hotel & Towers at 301 East North Water Street, Chicago, IL 60611 WHO inVNT is a global brand communications agency that collaborates with brands and organizations to create remarkable moments that stir emotions, challenge convention, mindsets, competitors and the market. Clients include PepsiCo, Merck, MetLife, General Motors, Subway and trade associations such as the Outdoor Advertising Association of America (OAAA) and the Society for Human Resource Management (SHRM). With a global reach, inVNT works to launch products, build brand allegiance and relations, create demand and align organizations with target audiences. inVNT’s offices are strategically located in New York, London, Washington, D.C., San Francisco and Detroit. For more information, visit www.invnt.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130508005169/en/ Multimedia Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50627527&lang=en Contact: Matter Communications for inVNT Erik Arvidson, 978-518-4542 inVNT@matternow.com
The Trade Show Change-Up – inVNT Chief Creative Officer Paul Blurton to Present at Event Marketing Summit 2013
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