The Trade Show Change-Up – inVNT Chief Creative Officer Paul Blurton to Present at Event Marketing Summit 2013

  The Trade Show Change-Up – inVNT Chief Creative Officer Paul Blurton to
  Present at Event Marketing Summit 2013

Blurton to provide best practices for activating killer experiences that break
                        away from the trade show floor

Event Marketing Summit 2013

Business Wire

-- May 8, 2013

inVNT:

inVNT Chief Creative Officer Paul Blurton (Photo: Business Wire)

inVNT Chief Creative Officer Paul Blurton (Photo: Business Wire)

WHAT
Paul Blurton, chief creative officer of inVNT, will share tips for creating
and executing brand experiences that take place outside the convention center,
at the Event Marketing Summit 2013. As part of an all-new summit track focused
on designing and executing killer user experiences (UX) at events and trade
shows, Blurton will discuss how moving brand experiences off the show floor,
behind closed doors, can deliver better results – wrapping audiences inside
compelling brand stories as a way to stand out, seize people’s attention, and
cut through the noise. The summit brings together the industry’s top
designers, creative directors, graphic artists, communications professionals
and brand-side marketers for two days of informative sessions on the latest
trends in the event industry.

WHY
Trade shows are inherently busy, noisy affairs, with numerous brands and
competitors yelling at the top of their voices for the attention of the same
audience. inVNT views this challenge as an opportunity to create experiences
that defy convention, strike a chord, and leave a lasting impression. Blurton
will discuss how to create remarkable moments that challenge convention,
mindsets, competitors and the market.

WHEN & WHERE
May 8, 2013, 10:30 – 11:15 a.m. CT at the Sheraton Hotel & Towers at 301 East
North Water Street, Chicago, IL 60611

WHO
inVNT is a global brand communications agency that collaborates with brands
and organizations to create remarkable moments that stir emotions, challenge
convention, mindsets, competitors and the market. Clients include PepsiCo,
Merck, MetLife, General Motors, Subway and trade associations such as the
Outdoor Advertising Association of America (OAAA) and the Society for Human
Resource Management (SHRM). With a global reach, inVNT works to launch
products, build brand allegiance and relations, create demand and align
organizations with target audiences. inVNT’s offices are strategically located
in New York, London, Washington, D.C., San Francisco and Detroit.

For more information, visit www.invnt.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130508005169/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50627527&lang=en

Contact:

Matter Communications for inVNT
Erik Arvidson, 978-518-4542
inVNT@matternow.com
 
Press spacebar to pause and continue. Press esc to stop.