W New York – Union Square Completes $15 Million Renovation

  W New York – Union Square Completes $15 Million Renovation

     As Part of the W Brand’s Multi-Property Renovation Campaign, Uptown
Sophistication Meets Downtown Cool in Re-Design of Iconic New York City Hotel

Business Wire

NEW YORK -- May 8, 2013

W New York - Union Square today unveiled the completion of a multi-layered
renovation project that merges traditional and contemporary styles to offer a
fashionable escape in the heart of Manhattan’s liveliest neighborhoods. The
transformation is part of the W brand’s ongoing, $100 million commitment to
the renovation of more than 11 of its properties across North America, and
includes a full re-design of the hotel’s 270 guestrooms and top suites, W
Living Room, Todd English’s iconic Olives New York, and destination bar Lilium
by Gerber Group (previously Underbar). Inspired by the neighborhood’s junction
of uptown and downtown New York City, the renovation also preserves original
design details of the landmark 1911 Beaux Arts building, including its
turn-of-the century Great Room with 23-foot high gilded ceilings and grand
windows which was restored late last year.

“Since opening in 2004, W Union Square has been an anchor of the neighborhood
and a destination for both out-of-town guests and local tastemakers, offering
a unique mix of classic and contemporary styles,” says Carlos Becil, Vice
President, Brand Management, North America for W Hotels Worldwide. “With the
completion of the re-design, we’re thrilled to introduce a new era of
cutting-edge design and experiences for both guests and locals alike."

Mix & Mingle…The W Living Room

The new design of the W Union Square Living Room, by New York based design
firm Krause + Sawyer, creates an atmosphere that is ideal for conducting
business by day and enjoying Union Square’s thriving social scene by night.
The W Living Room’s expanded seating area uses contrasting patterns and
textures including: custom window seating in metallic leather, green tiger
leather-backed houndstooth chairs, a u-shaped chesterfield sofa in embossed
black paisley leather, and a tufted sofa in electric blue crocodile. A
dramatic, beaded chain ceiling installation brings a feeling of downtown grit,
while a black steel communal table, equipped with inlay plugs for chargers,
encourages guests to mix and mingle while staying connected. Traditional
lanterns and urns have been artfully tagged by local Bronx graffiti
collective, TatsCru, a select few of which are available for purchase for a
limited time through the hotel’s Whatever/Whenever^® service.

Uptown Meets Downtown Upstairs…The Guest Rooms + Suites

In collaboration with renowned design firms d-ash design and Wilson
Associates, each of the hotel’s 270 remodeled guest rooms and suites are
anchored by a sculptural headboard representing an abstract view of Union
Square and embody a purposeful collision of unlikely materials and playfulness
of scale throughout. A nod to the fashions of the neighborhood, silver window
coverings are brightly stitched together with silk fabric mimicking a man’s
tie, while wall coverings in a soft, sophisticated “Park Avenue” white are
contrasted with a bohemian metallic blue. Designed to be transformed from a
stylish hotel suite into a fashionable event venue, the Extreme WOW^® Suite
(the W brand’s take on the Presidential Suite) is equipped with
state-of-the-art audio and video capabilities including wall units that can
easily interchange from dining room table to space for a DJ booth.

Indulge… Lilium and Olives New York

The hotel’s milestone renovation also includes the re-design of its
destination bar Lilium, as well as a complete renovation of Todd English’s
iconic Olives New York restaurant. Lilium, the hotel’s subterranean nightspot,
sits seductively beneath the hotel’s façade. Re-designed by Gulla Jonsdottir
of G+Design and inspired by the intricate look of a cave of wild lilies, key
features of the 1,600 sq. ft. interior include a twisted metal ceiling that
cascades down the walls and complements the sculptural black steel lilies,
created by acclaimed metal artist Scot Brown. Contoured wood and gold-tone
accents enrich the raw elements to evoke a dark, feminine energy and brooding
intimacy. The new design of Olives New York, by Jeffrey Beers International,
uses sophisticated combinations of textures and materials—including dark woods
and blackened steel that embraces a warm, rich aesthetic. The expanded bar,
now located in the center of the space, creates a vibrant hub in the heart of
the restaurant while new seating choices from u-shaped banquettes, an elevated
chef’s table, to a nine-seat raw bar along the signature open kitchen, offer
guests a multilayered dining experience.

           For more information, visit www.whotels.com/unionsquare
   Find W Union Square on Facebook at www.facebook.com/wnewyorkunionsquare
               or follow @WHotelsNYC on Twitter and Instagram.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry
innovator with 44 hotels and retreats, including 16 W-branded residences, in
the most vibrant cities and exotic destinations around the world. Inspiring,
iconic, innovative and influential, W Hotels provides the ultimate in insider
access, offering a unique mix of cutting-edge design and passions around
fashion, music and entertainment. W Hotels offers a holistic lifestyle
experience that is integrated into the brand’s sensibility through
contemporary restaurant concepts, glamorous entertainment experiences, stylish
retail concepts, signature spas and inspiring residences. With more than 14
years of proven success, W Hotels is on track to reach 60 hotels by the end of
2015. W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu
Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi,
Kuala Lumpur, and Sante Fe, Mexico, while upcoming W Retreats include Verbier,
Goa, and Mexico’s Riviera Maya.For more information, visit www.whotels.com or
www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit
www.wresidences.com. Follow @WHotels on Twitter and Instagram.


Think PR
Erin Brunner, ebrunner@thinkpublicrelations.com
Leanne Drago, ldrago@thinkpublicrelations.com
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