Ford Motor Company And The Parade Company Announce Major Partnership, The Ford
Fireworks Presented By Target, Set For Monday, June 24
DETROIT, May 8, 2013
DETROIT, May 8, 2013 /PRNewswire/ --Ford Motor Company (NYSE: F) and The
Parade Company have announced a major partnership for one of the nation's
largest fireworks displays – The Ford Fireworks presented by Target. The
event's new name reflects lead sponsorship of the fireworks by Ford Motor
Company, in addition to Target's support, making possible this free
world-class event for the city of Detroit and the region.
The Ford Fireworks presented by Target will light up the sky, Monday, June 24,
at 10:06 p.m., with views of the Detroit River in downtown Detroit. Created
and produced by The Parade Company, the event – celebrating 55 years –
attracts hundreds of thousands of spectators for one of the most anticipated
summer nights in Detroit.
"We are extremely grateful for Ford Motor Company's commitment to The Parade
Company, and at this incredibly exciting time in Detroit we look forward to
working together on this 55-year Detroit tradition," said Tony Michaels,
president and CEO, The Parade Company. "Ford consistently strives to make the
Detroit region stronger, and this partnership speaks volumes to the great
people of our region."
Ford Motor Company and Ford Motor Company Fund have a long history of
supporting The Parade Company. In 2011 Ford became the official vehicle of
America's Thanksgiving Parade^® featuring its float, "Driving a Brighter
Future." Also, Ford Executive Chairman Bill Ford and his wife Lisa served as
grand marshals for the 85th America's Thanksgiving Parade – one of the
country's largest and longest-running parades.
"Ford Motor Company is proud to support this important tradition, and honored
to partner with The Parade Company as lead sponsor of the event," said Jim
Vella, president, Ford Motor Company Fund and Community Services. "Ford is
deeply committed to Detroit and our community, and iconic events like the
fireworks bring people together to celebrate our great city."
In addition to its title sponsorship of the event, Ford will kick off a
community campaign to honor veterans and those who serve in the armed forces.
"As we celebrate our independence and freedom, Ford wants to join with the
community to honor those in the military who make it possible," said Vella.
A campaign including social media will kick off June 1 in partnership with
Folds of Honor. Folds of Honor is an organization that provides scholarships
to children and spouses of members of the military who were killed or severely
wounded in the line of duty. Funds raised will be designated for military
families in Michigan, with Ford matching contributions made by the public. On
the night of the fireworks, Ford will provide postcards for attendees to send
messages of thanks to active military personnel overseas.
"Target is a remarkable corporate and community partner, and we are excited to
add Ford Motor Company to our sponsor roster," said Michaels. "The combined
backing of these companies will enable us to once again give the Detroit
community an incredible fireworks show."
"I applaud Ford Motor Company for being title sponsor of this year's Detroit
fireworks celebration. This is a family event that the entire region looks
forward to every summer," said Detroit Mayor Dave Bing. "Ford and Target are
great corporate partners committed to seeing this cherished tradition continue
to entertain families in Detroit and across the state. I also thank the Parade
Company for creating magical moments and lasting memories for the hundreds of
thousands of people who attend the fireworks."
The Parade Company will bring in Zambelli Fireworks Internationale to feature
more than 10,000 pyrotechnic effects visible for miles along the Detroit
River. This year's show will be choreographed by the world-renowned Patrick
Brault, who has designed pyrotechnic displays internationally, including the
2010 Winter Olympics in Vancouver.
The new multiyear partnership with Ford includes a presenting sponsorship of
The Parade Company's Official Rooftop Party the night of the fireworks – one
of the nonprofit organization's largest fundraisers. It also includes a strong
presence in America's Thanksgiving Parade, and title sponsorship of one of
Detroit's premier events, Hob Nobble Gobble at Ford Field, raising critical
funds for The Parade Company.
The Ford Fireworks presented by Target can be viewed on WDIV-Local 4's live
broadcast beginning at 8 p.m. News/Talk 760 WJR will do a special radio
simulcast throughout the event and provide up-to-the-minute traffic and
weather information throughout the day. For more information on The Parade
Company events, visit www.theparade.org.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn,
Mich., manufactures or distributes automobiles across six continents. With
about 175,000 employees and 65 plants worldwide, the company's automotive
brands include Ford and Lincoln. The company provides financial services
through Ford Motor Credit Company. For more information regarding Ford and its
products worldwide, please visit http://corporate.ford.com.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,830 stores
– 1,784 in the United States and 46 in Canada – and at Target.com. Since 1946,
Target has given 5 percent of its profit through community grants and
programs; today, that giving equals more than $4 million a week. For more
information about Target's commitment to corporate responsibility, visit
About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed
by the Michigan Thanksgiving Parade Foundation whose board of directors is
comprised of key civic and corporate leaders in the greater Detroit region.
The Parade Company is celebrating 87 years of Parade tradition in Detroit. The
mission is to fund, create and execute the best family events in metro
Detroit. The Parade Company staff, the board of directors and thousands of
parade volunteers work year-round to bring a wide variety of magnificent
events to the City of Detroit including The Ford Fireworks presented by Target
and America's Thanksgiving Parade^®.Follow The Parade Company on Facebook and
SOURCE Ford Motor Company
Contact: Heather George, lovio george, 313.832.2210 x 14, 248.417.5773
Press spacebar to pause and continue. Press esc to stop.