Carte Blanche for Creatives contest: The pieces of the finalists are online!
MONTREAL, May 8, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the
Canadian out-of-home advertising industry and subsidiary of Astral Media Inc.
(TSX:ACM.A ACM.B), is proud to unveil the finalists of the Carte Blanche for
Creatives contest and invites you to check out the pieces on its website at
Since the contest launch in March, agency creatives had the opportunity to
submit their pieces. During the first phase, the creative community voted for
its favourite pieces on carteblancheforcreatives.ca, shortlisting the pieces
from the three participating markets: Montréal, Toronto and Vancouver.
A jury composed of a representative from the creative team of each
participating agency will choose the winning pieces during the second voting
phase held from May7 to 10.
The winners will be announced at events to be held in the three cities where
the campaigns will be posted. In Montréal, the winning team will be unveiled
on May 23 at the C2-MTL commerce and creativity conference; in Toronto, the
announcement will be made at a cocktail reception on May 28 at the Art Gallery
of Ontario; and Vancouver will see the winning piece revealed on June 4 at The
The clients of the winning pieces will win an Astral Out-of-Home campaign,
while copywriters and artistic directors will have the opportunity to attend
the Cannes Lions International Festival of Creativity.
"Once again this year, we are thoroughly impressed by the exceptional quality
of the pieces and the uniqueness of the various concepts submitted in each
city", said Nathalie Doré, Vice-President, Marketing and Media Creativity,
Astral Out-of-Home. "The Carte Blanche for Creatives contest reveals the
genuine talent of new and established creatives and agencies across Canada."
To check out the pieces of the finalists, visit the contest website at
carteblancheforcreatives.ca, as well as Facebook and Twitter.
Astral Out-of-Home is one of Canada's leading out-of-home advertising
companies with more than 9,500 strategically-placed advertising faces in key
markets in Québec, Ontario, and British Columbia. As a forward-looking
company, Astral Out-of-Home has embarked on a series of green-and-clean
initiatives to reduce its ecological footprint and actively participate in
Founded in 1961, Astral is one of Canada's largest media companies. It
operates several media properties—pay and specialty television, radio,
out-of-home advertising and digital media properties—among the most popular
in the country. Astral plays a central role in community life across the
country by offering diverse, rich and vibrant programming that meets the
tastes and needs of consumers and advertisers alike. To find out more about
Astral, go toastral.com.
Olivier Racette Advisor Corporate Communications Astral Media Inc. 514
Media and Trade Publications:
Nathalie Doré Vice-President, Marketing and Media Creativity Astral
Out-of-Home 514 529-3204 firstname.lastname@example.org
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-0- May/08/2013 18:00 GMT
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