Carte Blanche for Creatives contest: The pieces of the finalists are online!

Carte Blanche for Creatives contest: The pieces of the finalists are online! 
MONTREAL, May 8, 2013 /CNW Telbec/ - Astral Out-of-Home, a leader in the 
Canadian out-of-home advertising industry and subsidiary of Astral Media Inc. 
(TSX:ACM.A ACM.B), is proud to unveil the finalists of the Carte Blanche for 
Creatives contest and invites you to check out the pieces on its website at 
carteblancheforcreatives.ca. 
Since the contest launch in March, agency creatives had the opportunity to 
submit their pieces. During the first phase, the creative community voted for 
its favourite pieces on carteblancheforcreatives.ca, shortlisting the pieces 
from the three participating markets: Montréal, Toronto and Vancouver. 
A jury composed of a representative from the creative team of each 
participating agency will choose the winning pieces during the second voting 
phase held from May7 to 10. 
The winners will be announced at events to be held in the three cities where 
the campaigns will be posted. In Montréal, the winning team will be unveiled 
on May 23 at the C2-MTL commerce and creativity conference; in Toronto, the 
announcement will be made at a cocktail reception on May 28 at the Art Gallery 
of Ontario; and Vancouver will see the winning piece revealed on June 4 at The 
Imperial. 
The clients of the winning pieces will win an Astral Out-of-Home campaign, 
while copywriters and artistic directors will have the opportunity to attend 
the Cannes Lions International Festival of Creativity. 
"Once again this year, we are thoroughly impressed by the exceptional quality 
of the pieces and the uniqueness of the various concepts submitted in each 
city", said Nathalie Doré, Vice-President, Marketing and Media Creativity, 
Astral Out-of-Home. "The Carte Blanche for Creatives contest reveals the 
genuine talent of new and established creatives and agencies across Canada." 
To check out the pieces of the finalists, visit the contest website at 
carteblancheforcreatives.ca, as well as Facebook and Twitter. 
Astral Out-of-Home is one of Canada's leading out-of-home advertising 
companies with more than 9,500 strategically-placed advertising faces in key 
markets in Québec, Ontario, and British Columbia. As a forward-looking 
company, Astral Out-of-Home has embarked on a series of green-and-clean 
initiatives to reduce its ecological footprint and actively participate in 
sustainable development. 
Founded in 1961, Astral is one of Canada's largest media companies. It 
operates several media properties—pay and specialty television, radio, 
out-of-home advertising and digital media properties—among the most popular 
in the country. Astral plays a central role in community life across the 
country by offering diverse, rich and vibrant programming that meets the 
tastes and needs of consumers and advertisers alike. To find out more about 
Astral, go toastral.com. 
Business Media: 
Olivier Racette Advisor Corporate Communications Astral Media Inc. 514 
939-5000 oracette@astral.com 
Media and Trade Publications: 
Nathalie Doré Vice-President, Marketing and Media Creativity Astral 
Out-of-Home 514 529-3204 ndore@astral.com 
SOURCE: Astral 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/May2013/08/c4829.html 
CO: Astral Out-of-Home
ST: Quebec
NI: ENT TVNEWS RADIO ENT ECOSURV  
-0- May/08/2013 18:00 GMT
 
 
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