Nexcare Brand Announces the Fifth Annual Nexcare give Program, in Partnership with the American Red Cross and America's Blood

  Nexcare Brand Announces the Fifth Annual Nexcare give Program, in
  Partnership with the American Red Cross and America's Blood Centers

  Nationwide Awareness Program Celebrates World Blood Donor Day by Thanking
        Blood Donors with Free, Limited-Edition Nexcare give Bandages

Business Wire

ST. PAUL, Minn. -- May 8, 2013

In 2013, more than 4.5 million Americans will require a blood transfusion,
making year-round blood donation a critical way to give back to your
community. The Nexcare give Program encourages people nationwide to roll up a
sleeve anytime of the year and “give.”  Now in its fifth year and timed in
support of the World Health Organization’s World Blood Donor Day on June 14,
Nexcare give has inspired donors across the country to participate in an
annual tradition of giving blood, a heroic act that can help save up to three
lives. Beginning Monday, June 10 ^ and throughout the week leading up to World
Blood Donor Day, community blood centers nationwide will host local events and
distribute free, limited-edition Nexcare give Bandages for donors to proudly
wear as a badge of honor. Nexcare give Bandages will also be available for
free by mail, while supplies last, by visiting

Less than 10 percent of eligible donors give blood regularly throughout the
year, often leaving blood centers in short supply. To emphasize the importance
of giving blood year-round, the theme of the 2013 Nexcare give Program is
“It’s Always in Season to Give Blood.” This year’s collection of
limited-edition bandages, each adorned with the word “give,” features a series
of unique designs inspired by the four seasons.

“Each year, our goal is to inspire more people to give, as well as honor and
thank the thousands of donors and recipients who have shared their stories
with us throughout the years,” said Luiz Castro, global business manager,
Nexcare Brand, Consumer Health Care Division. “Giving blood is a simple act of
kindness and we hope blood donors will wear their Nexcare give Bandages with
pride to show their dedication for the cause and encourage others to get

For 2013, blood centers across the country are ready to participate in the
Nexcare give program to spread a message of community service and underscore
the importance of blood donation.

“Maintaining an adequate blood supply to meet patient needs is a very delicate
balance between supply and demand,” said Richard J. Benjamin, M.D., Ph.D.,
chief medical officer, American Red Cross. “Anything can disrupt this balance,
from severe weather, to national or local emergency situations. It is crucial
that eligible donors continue to support this cause and donate as often as
they are able, while encouraging others to give as well.”

“Every two seconds, someone in the U.S. needs blood,” said Dave Green,
president of America’s Blood Centers. “Not only is blood donation an immediate
way to serve your community, it can make a true impact on another person’s

Those who visit can pledge to support blood donation, find a
local blood center, share their blood donation story and sign up to receive
free Nexcare give Bandages by mail. New this year, the “Getaway Any Season”
Sweepstakes also gives visitors the opportunity to enter for a chance to win a
trip for two to a luxury Four Seasons Hotel. For more information on the
Nexcare give program or the “Getaway Any Season” Sweepstakes, visit

About 3M
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ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
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employs about 88,000 people worldwide and has operations in more than 70
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About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation's blood; teaches
skills that save lives; provides international humanitarian aid; and supports
military members and their families. The Red Cross is a not-for-profit
organization that depends on volunteers and the generosity of the American
public to perform its mission. For more information, please visit
or join our blog at

About America’s Blood Centers:
Founded in 1962, America’s Blood Centers is North America’s largest network of
community-based, independent blood programs. Recognized by the U.S. Congress
for its critical work in patient care and disaster preparedness and response,
the federation operates more than 600 blood donor centers providing half of
the U.S., and a quarter of the Canadian blood supply.

These blood centers serve more than 150 million people and provide blood
products and services to more than 3,500 hospitals and healthcare facilities
across North America. America’s Blood Centers’ U.S. members are licensed and
regulated by the U.S. Food and Drug Administration. Canadian members are
regulated by Health Canada.

For more information, please visit

3M and Nexcare are trademarks of 3M.
©3M 2013

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LaForce + Stevens
Marisa Siegel, 212-242-9353
3M Public Relations and Corporate Communications
Robert Brittain, 651-733-7034
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