Hotwire Reveals Nearly 30 Percent of Americans Avoid Visiting Major U.S. Cities Because They Believe They are Too Expensive

   Hotwire Reveals Nearly 30 Percent of Americans Avoid Visiting Major U.S.
              Cities Because They Believe They are Too Expensive

To Help Overcome Perception, Hotwire Pinpoints Timing Strategy to Get Major
Savings in these "Most Avoided" Cities, and Also Announces the "Great Weekend
Sale", Featuring Discounts of up to 70 Percent Off Hotels Site-wide*

PR Newswire

SAN FRANCISCO, May 8, 2013

SAN FRANCISCO, May 8, 2013 /PRNewswire/ --®, a leading discount
travel site, today revealed more results from its second annual American
Travel Behavior Survey, conducted online on its behalf by Harris Interactive
in October 2012 among over 2,000 U.S. adults. According to the survey, many
Americans avoid traveling to major domestic cities because these destinations
seem too expensive to visit. Some cities that people admit to avoiding because
of perceived costliness include New York City, Los Angeles, San Francisco,
Washington, DC and Miami. However, the experts at Hotwire® know that all of
these destinations have an easy way to make them much more affordable – just
avoid weekdays and take a fun weekend trip instead! Listed below are some of
these "most avoided" cities, as well as the savings levels that can be found
when following this one simple approach.

It is true that the cities featured below tend to be some of the most
expensive to visit, but there are specific times when rates for these
destinations are at their highest – weekdays. For major hubs like New York
City, mid-week is typically peak business travel time, when plenty of visitors
are filling up metro areas and driving up cost. As a result, hotels and
airlines tend to keep prices high to take advantage of the activity. However,
when the weekend comes, business travel all but disappears and there are
plenty of rooms and seats to fill. As a result, prices fall to attract the
leisure traveler and these so-called expensive cities become much more

To further incentivize travelers to consider a weekend trip as vacation season
heats up, Hotwire has launched the "Great Weekend Sale" – its biggest sale
ever. During the month of May, travelers now can save even more off Hotwire's
already deeply discounted Hot Rate® hotels when booking over the weekend, as
much as 70 percent off in some destinations.

"At Hotwire, we strive to help travelers make the most of their travel
budgets, and when it comes to larger cities, many folks feel like they can't
afford a trip to visit them. But when armed with the right information and
resources, these cities are much more affordable than people think," said Clem
Bason, president of the Hotwire Group. "When analyzing pricing data for many
of these cities, it became clear to us that the largest savings are to be had
over the weekends, when leisure travelers want to travel the most. And with
our "Great Weekend Sale" in full effect, people who book a Hot Rate® weekend
stay this month can take advantage of even bigger savings on hotels, which
hopefully puts great cities back on top of everyone's wish list."

Below are some of the cities that ranked highest in perceived expensiveness,
accompanied by a breakdown of how much money folks can save by booking a
weekend trip versus a mid-week trip:

               Percentage of                                      % Sample
               U.S. Adults                        Sample Prices   Price
City           Avoiding City Sample Prices During During the      Difference
               Due to        the Week             Weekend         Mid-week vs.
               Perceived                                          Weekend
                             $299/night for a     $217/night for
1. New                 4-star hotel in the  a 4-star hotel
York City      29%           Midtown East area    in the Midtown  38%
                             (6/18-6/20)          East area
                                                  $103/night for
                                                  a 4-star hotel
2.  Los               $150/night for a     in the El
Angeles                      4-star hotel in the  Segundo –       46%
               18%           El Segundo –         Manhattan Beach
                            Manhattan Beach area area (8/2 –     
                             (7/30 – 8/1)         8/4)

                             $272/night for a     $143/night for
                             4-star hotel in the a 4-star hotel
3. San   16%           Union Square West –  in the Union    90%
Francisco                    Nob Hill area        Square West –
                             (6/25-6/27)          Nob Hill area
                             $201/night for a     $124/night for
4.                       4-star hotel in the  a 4-star hotel
Washington, DC 14%           White House –        in the White    62%
                             Downtown area        House –
                            (5/28-5/30)          Downtown area
                                                  $92/night for a
5.                   $114/night for a     4-star hotel in
Miami          12%           4-star hotel in the  the Miami Intl  24%
                             Miami Intl Airport   Airport MIA
                            MIA area (5/14-5/16) area

Above nightly rates are based on Hot Rate hotel bookings made on
on 5/1/13 for specified dates in spring and summer 2013.

*"Great Weekend Sale" ends 5/31/13. Saturday night stay required. Hotwire Hot
Rate hotels only.

Survey Methodology
Harris Interactive^® fielded the study on behalf of Hotwire from October
18-22, 2012 among 2,082 U.S. adults ages 18 and older via its QuickQuery^SM
online omnibus service. This data was weighted to reflect the composition of
the general adult population. No estimates of theoretical sampling error can
be calculated. For the full survey methodology, including weighting variables,
please contact

About Hotwire is a leading discount travel site with low rates on airline
tickets, hotel rooms, rental cars, cruises and vacation packages. Launched in
2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help
travelers book unsold airline seats, hotel rooms and rental cars.
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addition to Hotwire, The Hotwire Group of websites

Hotwire, and the Hotwire logo are either registered trademarks or
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trademarks are the property of their respective owners.© 2013 Hotwire, Inc.
All rights reserved. CST # 2053390-50.

Andrew Reynolds
Atomic PR
(323) 648-5425


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