John M. Reistrup Joins Rakuten Loyalty as Vice President of Client and Consumer Relationships

    John M. Reistrup Joins Rakuten Loyalty as Vice President of Client and
                            Consumer Relationships

Loyalty Technology Leader, Rakuten Loyalty, Hires Industry Veteran Who Brings
an Extraordinary Blend of Loyalty, Digital and Mobile Expertise to Grow
Revenue, Consumer and Client Engagement

PR Newswire

BOSTON, May 8, 2013

BOSTON, May 8, 2013 /PRNewswire/ --Loyalty technology and monetization leader
Rakuten Loyalty announced the appointment of John M. Reistrup as Vice
President of Client and Consumer Relationships. Reistrup will bring an
extraordinary blend of loyalty, digital and mobile experience to grow revenue,
consumer marketing, and client engagement. He will also be responsible for
driving strategic partnerships, consumer marketing and data analytics, which
will leverage the massive Rakuten Loyalty user base, and for the integration
of new technologies into the Rakuten Loyalty Platform.

"We arethrilled to have John join the Rakuten Loyalty team," said Michael
Jaconi, CEO of Rakuten Loyalty. "John's incredible blend of expertise in
loyalty, payments, mobile, and eCommerce, make him a perfect fit for Rakuten
Loyalty as we continue to deliver rewards acceleration technology to leading
brands around the world."

Reistrup's management experience includes work with world-class brands within
the dynamic industries of financial services, travel, and retail. Prior to
joining Rakuten Loyalty, Reistrup was Chief Operating Officer of MobiTree, a
fast growing mobile and eCommerce company. He also served as Senior Vice
President for BSG Billing Services Group, and Reistrup was Vice President,
Travel and Specialty Retail at Bill Me Later, and led the strategy, merchant
and consumer adoption of this game changing payments company. Bill Me Later
was sold to eBay owned, PayPal, and John continued leading the growth for both
next generation forms of payment within these verticals. Before Bill Me Later,
Reistrup was Director of Marketing Programs & Customer Loyalty for US Airways,
where he was instrumental in the growth of their online and loyalty program
revenue generation as part of the company's transformation to a lower cost,
more profitable carrier. He was also responsible for the Dividend Miles
Program, one of the largest loyalty programs in the world.

"I am excited to join the team at Rakuten Loyalty and lead the global growth
of our consumer and client relationships, engagement, and monetization
worldwide," said John Reistrup, VP of Client and Consumer Relationships at
Rakuten Loyalty. "Rakuten Loyalty's technology and our rewards acceleration
platform, combined with extraordinary consumer marketing insights, provide a
foundation for growth as we evolve our services and create new value for
merchants and consumers alike."

About Rakuten Loyalty
Rakuten Loyalty is the inventor of the world's most innovative rewards
acceleration platform – servicing the largest loyalty programs around the
world. The Rakuten Loyalty team develops technology that gives loyalty
program members the opportunity to earn rewards for their everyday online
activity – opening up explosive new revenue opportunities for our clients –
and giving their members the opportunity to earn the rewards they love
anywhere, anytime. Rakuten Loyalty is a wholly owned subsidiary of Rakuten
(JASDAQ: 4755).

About Rakuten

Rakuten, Inc. (JASDAQ:4755), is one of the world's leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing and professional sports. Selected
by Forbes as 7th among the World's Most Innovative Companies of 2012, Rakuten
is expanding globally and currently has operations throughout Asia, Western
Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo,
with over 10,000 employees worldwide. For more information, visit

SOURCE Rakuten Loyalty

Contact: Alex Rafferty, Rakuten Loyalty, +1-617-502-8949,
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