McDonald's Global Comparable Sales Decrease 0.6% In April

          McDonald's Global Comparable Sales Decrease 0.6% In April

PR Newswire

OAK BROOK, Ill., May 8, 2013

OAK BROOK, Ill., May 8, 2013 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales decreased 0.6% in April. Performance by
segment was as follows:

  oU.S. up 0.7%
  oEurope down 2.4%
  oAsia/Pacific, Middle East and Africa (APMEA) down 2.9%

"McDonald's is focused on becoming our customers' favorite place and way to
eat and drink by leveraging the strength of our menu variety, unsurpassed
value and convenience, and by emphasizing outstanding customer service," said
McDonald's President and Chief Executive Officer Don Thompson. "As we begin
the second quarter against the backdrop of a persistently challenging macro
environment, the McDonald's System is aligned around executing our long-term
strategies to drive sustained, profitable growth."

In the U.S., comparable sales increased 0.7% in April as McDonald's remains a
relevant and affordable choice for consumers. The national introduction of
Premium McWraps, compelling value options and the ongoing popularity of
McDonald's breakfast contributed to the month's results. Looking ahead, U.S.
initiatives will feature a balanced combination of value, menu innovation and
service.

In Europe, April comparable sales decreased 2.4% with positive performance in
the U.K. and Russia more than offset by Germany, France and other markets.
McDonald's markets across Europe continue to pursue customer-focused
strategies around menu choice, everyday affordability and enhancing brand
presence by adding new restaurants and increasing operating hours.

In April, APMEA's comparable sales declined 2.9%, reflecting the impact of
Avian influenza, primarily in China, and softer results in Japan and
Australia. Across the region, McDonald's is striving to improve performance by
emphasizing unique value platforms, accelerating growth at breakfast and
enhancing customer service and convenience.

Systemwide sales for the month decreased 0.4% and increased 1.9% in constant
currencies.

Percent Increase/(Decrease)  Comparable  Systemwide Sales
                             Sales       As       Constant
Month ended April 30,        2013   2012 Reported Currency
McDonald's Corporation       (0.6)  3.3  (0.4)    1.9
Major Segments:
U.S.                         0.7    3.3  1.6      1.6
Europe                       (2.4)  3.5  (1.8)    0.2
APMEA                        (2.9)  1.1  (3.4)    2.3
Year-To-Date April 30,
McDonald's Corporation       (0.9)  6.2  (0.1)    1.7
Major Segments:
U.S.                         (0.7)  7.4  0.3      0.3
Europe                       (1.5)  4.6  0.9      1.2
APMEA                        (3.2)  4.3  (3.5)    1.7

Definitions

  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
    trends.
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In April 2013, this calendar shift/trading day adjustment consisted
    of one less Sunday and one more Tuesday compared with April 2012. The
    resulting adjustment varied by area of the world, ranging from
    approximately -1.5% to -0.3%. In addition, the timing of holidays can
    impact comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee
    base.

Upcoming Communications

McDonald's Annual Shareholders' Meeting will be webcast live on May 23, 2013
at 9:00 a.m. (Central Time) on www.investor.mcdonalds.com. An archived replay
and podcast of the meeting will be available for a limited time.

Don Thompson, President and Chief Executive Officer, will participate in the
Sanford Bernstein Strategic Decisions conference at 9:00 a.m. (Eastern Time)
in New York on May 29, 2013. This presentation will be webcast live and
available for replay for a limited time thereafter at
www.investor.mcdonalds.com.

The Company plans to release May 2013 sales on June 10, 2013.

McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving more than 69 million customers in 119 countries each
day. More than 80% of McDonald's restaurants worldwide are owned and operated
by independent local men and women.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.



SOURCE McDonald's Corporation

Website: http://www.mcdonalds.com
Contact: Investors: Chris Stent, 630-623-3801, or Media: Becca Hary,
630-623-7293
 
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