McDonald's Global Comparable Sales Decrease 0.6% In April
OAK BROOK, Ill., May 8, 2013
OAK BROOK, Ill., May 8, 2013 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales decreased 0.6% in April. Performance by
segment was as follows:
oU.S. up 0.7%
oEurope down 2.4%
oAsia/Pacific, Middle East and Africa (APMEA) down 2.9%
"McDonald's is focused on becoming our customers' favorite place and way to
eat and drink by leveraging the strength of our menu variety, unsurpassed
value and convenience, and by emphasizing outstanding customer service," said
McDonald's President and Chief Executive Officer Don Thompson. "As we begin
the second quarter against the backdrop of a persistently challenging macro
environment, the McDonald's System is aligned around executing our long-term
strategies to drive sustained, profitable growth."
In the U.S., comparable sales increased 0.7% in April as McDonald's remains a
relevant and affordable choice for consumers. The national introduction of
Premium McWraps, compelling value options and the ongoing popularity of
McDonald's breakfast contributed to the month's results. Looking ahead, U.S.
initiatives will feature a balanced combination of value, menu innovation and
In Europe, April comparable sales decreased 2.4% with positive performance in
the U.K. and Russia more than offset by Germany, France and other markets.
McDonald's markets across Europe continue to pursue customer-focused
strategies around menu choice, everyday affordability and enhancing brand
presence by adding new restaurants and increasing operating hours.
In April, APMEA's comparable sales declined 2.9%, reflecting the impact of
Avian influenza, primarily in China, and softer results in Japan and
Australia. Across the region, McDonald's is striving to improve performance by
emphasizing unique value platforms, accelerating growth at breakfast and
enhancing customer service and convenience.
Systemwide sales for the month decreased 0.4% and increased 1.9% in constant
Percent Increase/(Decrease) Comparable Systemwide Sales
Sales As Constant
Month ended April 30, 2013 2012 Reported Currency
McDonald's Corporation (0.6) 3.3 (0.4) 1.9
U.S. 0.7 3.3 1.6 1.6
Europe (2.4) 3.5 (1.8) 0.2
APMEA (2.9) 1.1 (3.4) 2.3
Year-To-Date April 30,
McDonald's Corporation (0.9) 6.2 (0.1) 1.7
U.S. (0.7) 7.4 0.3 0.3
Europe (1.5) 4.6 0.9 1.2
APMEA (3.2) 4.3 (3.5) 1.7
oComparable sales represent sales at all restaurants, whether operated by
the Company or by franchisees, in operation at least thirteen months
including those temporarily closed. Some of the reasons restaurants may be
temporarily closed include reimaging or remodeling, rebuilding, road
construction and natural disasters. Comparable sales exclude the impact of
currency translation. Comparable sales are driven by changes in guest
counts and average check, which is affected by changes in pricing and
product mix. Management reviews the increase or decrease in comparable
sales compared with the same period in the prior year to assess business
oThe number of weekdays and weekend days can impact our reported comparable
sales. In April 2013, this calendar shift/trading day adjustment consisted
of one less Sunday and one more Tuesday compared with April 2012. The
resulting adjustment varied by area of the world, ranging from
approximately -1.5% to -0.3%. In addition, the timing of holidays can
impact comparable sales.
oInformation in constant currency is calculated by translating current year
results at prior year average exchange rates. Management reviews and
analyzes business results excluding the effect of foreign currency
translation and bases incentive compensation plans on these results
because they believe this better represents the Company's underlying
oSystemwide sales include sales at all restaurants, whether operated by the
Company or by franchisees. While franchised sales are not recorded as
revenues by the Company, management believes the information is important
in understanding the Company's financial performance because these sales
are the basis on which the Company calculates and records franchised
revenues and are indicative of the financial health of the franchisee
McDonald's Annual Shareholders' Meeting will be webcast live on May 23, 2013
at 9:00 a.m. (Central Time) on www.investor.mcdonalds.com. An archived replay
and podcast of the meeting will be available for a limited time.
Don Thompson, President and Chief Executive Officer, will participate in the
Sanford Bernstein Strategic Decisions conference at 9:00 a.m. (Eastern Time)
in New York on May 29, 2013. This presentation will be webcast live and
available for replay for a limited time thereafter at
The Company plans to release May 2013 sales on June 10, 2013.
McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving more than 69 million customers in 119 countries each
day. More than 80% of McDonald's restaurants worldwide are owned and operated
by independent local men and women.
This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.
SOURCE McDonald's Corporation
Contact: Investors: Chris Stent, 630-623-3801, or Media: Becca Hary,
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