Responsys Partners With JetBlue to Take Its Customer Experience to New Heights

Responsys Partners With JetBlue to Take Its Customer Experience to New Heights 
Sixth Largest U.S. Airline Partners With Responsys to Build Digital
Customer Relationships 
SAN BRUNO, CA -- (Marketwired) -- 05/08/13 --  Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, has partnered with JetBlue Airways, to help the
airline build individual customer relationships at scale through more
sophisticated digital marketing. Responsys adds JetBlue, the sixth
largest passenger airline in the U.S. known for its award-winning
customer experiences, to its already extensive list of travel
clients, including 12 global airlines, such as Deutsche Lufthansa,
Southwest Airlines and United Airlines.  
Adopting an approach that puts the customer at the center of its
digital marketing, JetBlue will utilize the industry leading
Responsys Interact Suite as its technology platform to create more
individualized, orchestrated and automated email marketing programs.
While helping JetBlue maintain its laser focus on continuously
improving customer experiences, the Responsys platform will provide
the scalability and flexibility needed to maintain pace with the
company's dynamic and fast paced business. 
"With Responsys, we see a great opportunity to align our digital
marketing towards programs that are truly centered on what our
customers are asking for and more wholly with our mission to 'inspire
humanity,'" said Maryssa Miller, JetBlue's Director of Digital
Commerce. "Our principal goal at JetBlue is to provide superior
service in every aspect of the air travel experience, which we
believe extends beyond the flight to every single touch point we have
with our customers. Orchestrating our messaging with Responsys will
allow us to deliver individualized and relevant marketing experiences
for each customer." 
"While the airline industry has experienced historically low levels
of brand loyalty, JetBlue's commitment to putting the customer first
is incredibly smart and will set them up for long term success," said
Ted Wham, Vice President of Travel Industry Solutions at Responsys.
"Across industries, the traditional campaign-centric approach to
marketing is leading to declining customer engagement and revenues.
However, the customer-led model, like what JetBlue has adopted,
develops individual long-term relationships across every digital
channel, which can create not just repeat purchasers, but true
evangelists and sustained revenue growth." 
Suggested Tweet on Today's @Responsys News 

--  Click to Tweet: Taking exceptional customer experiences to new
    heights, @jetblue partners with @Responsys for digital marketing

About Responsys
 Responsys is a leading provider of marketing software
and services that enable marketers to build individual customer
relationships at scale across email, mobile, social, display and the
web. The Responsys Interact Suite is the industry's most
comprehensive solution for creating, executing and automating
cross-channel marketing programs that increase revenue, improve
efficiency and strengthen customer loyalty. Responsys serves such
world-class brands as: Southwest Airlines, LinkedIn, LEGO, Orbitz,
United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe,
Deutsche Lufthansa, UnitedHealthcare and American Family Mutual
Insurance Company. Founded in 1998, Responsys is headquartered in San
Bruno, California and has offices throughout the world. For more
information, visit  
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Heather MacKinnon
Responsys, Inc.
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