SoundBite Communications to Speak at Mobile Marketing Association's NYC Forum Workshop on Role of Mobile in Consumer's Path to Purchase BEDFORD, Mass., May 8, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of customer experience management solutions, will speak at the Mobile Marketing Association's (MMA) Forum, May 8-10 in New York City. Mobile is quickly becoming an integral part of the consumer's path to purchase due to its ubiquitous nature. This event provides an opportunity for mobile marketers and brands across industries to share experiences and explore mobile's role in consumer engagement across the lifecycle. Consumers use mobile devices to engage with brands before, during, and after a purchase. Thus, organizations are integrating mobile into their communications strategies to connect with consumers and strengthen relationships, while enhancing their overall customer experience. To learn more about the power of mobile engagement, SoundBite invites conference attendees to a pre-conference workshop entitled "A 360 Degree View of Mobile Along the Path to Purchase." SoundBite will share its views on the powerful results that can be achieved when implementing proactive mobile customer engagement strategies. "Mobile marketers must have deep insight into practices that enable organizations to maintain a meaningful dialog with consumers long after the point of purchase," said David Schwind, director of global mobile relations at SoundBite Communications. "When brands have a holistic customer engagement strategy that harnesses the power of mobile, they are able to provide value beyond the point of purchase in order to create long-term relationships and brand advocacy." Workshop panelists will share insight on: *Role of mobile in the path to, and after, purchase *Best practices to engage customers via mobile devices *Leveraging mobile to build long-lasting customer relationships *Successful mobile campaigns that have solved real business challenges WHAT: Pre-conference workshop, "A 360 Degree View of Mobile Along the Path to Purchase" WHERE: MMA Forum New York 2013, Marriott Marquis, New York City, NY WHEN: May 8th, 9:30 a.m. – 10:30 a.m. EDT WHO: David Schwind, Director of Global Mobile Relations, SoundBite Communications For more information on the MMA Forum in New York, please visit the website. About SoundBite Communications SoundBite Communications is a customer experience management company with deep expertise in delivering cloud-based mobile marketing, proactive customer care, and collections/payments solutions. More than 450 global end-clients, including nearly 50 Fortune 500 companies, leverage SoundBite's proactive multi-channel communications and preference management platforms to power 2.5 billion personalized and compliant customer interactions annually across the full consumer lifecycle. Visit SoundBite.com and follow SoundBite on Twitter @SoundBiteComm for more information. SoundBite is a registered service mark of SoundBite Communications, Inc. CONTACT: IR & Media Contact: Lynn Ricci SoundBite Communications 781-897-2696 firstname.lastname@example.org SoundBite Communications
SoundBite Communications to Speak at Mobile Marketing Association's NYC Forum
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