SoundBite Communications to Speak at Mobile Marketing Association's NYC Forum
Workshop on Role of Mobile in Consumer's Path to Purchase
BEDFORD, Mass., May 8, 2013 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc.
(Nasdaq:SDBT), a leading provider of customer experience management solutions,
will speak at the Mobile Marketing Association's (MMA) Forum, May 8-10 in New
York City. Mobile is quickly becoming an integral part of the consumer's path
to purchase due to its ubiquitous nature. This event provides an opportunity
for mobile marketers and brands across industries to share experiences and
explore mobile's role in consumer engagement across the lifecycle.
Consumers use mobile devices to engage with brands before, during, and after a
purchase. Thus, organizations are integrating mobile into their communications
strategies to connect with consumers and strengthen relationships, while
enhancing their overall customer experience. To learn more about the power of
mobile engagement, SoundBite invites conference attendees to a pre-conference
workshop entitled "A 360 Degree View of Mobile Along the Path to Purchase."
SoundBite will share its views on the powerful results that can be achieved
when implementing proactive mobile customer engagement strategies.
"Mobile marketers must have deep insight into practices that enable
organizations to maintain a meaningful dialog with consumers long after the
point of purchase," said David Schwind, director of global mobile relations at
SoundBite Communications. "When brands have a holistic customer engagement
strategy that harnesses the power of mobile, they are able to provide value
beyond the point of purchase in order to create long-term relationships and
Workshop panelists will share insight on:
*Role of mobile in the path to, and after, purchase
*Best practices to engage customers via mobile devices
*Leveraging mobile to build long-lasting customer relationships
*Successful mobile campaigns that have solved real business challenges
WHAT: Pre-conference workshop, "A 360 Degree View of Mobile Along the Path to
WHERE: MMA Forum New York 2013, Marriott Marquis, New York City, NY
WHEN: May 8th, 9:30 a.m. – 10:30 a.m. EDT
WHO: David Schwind, Director of Global Mobile Relations, SoundBite
For more information on the MMA Forum in New York, please visit the website.
About SoundBite Communications
SoundBite Communications is a customer experience management company with deep
expertise in delivering cloud-based mobile marketing, proactive customer care,
and collections/payments solutions. More than 450 global end-clients,
including nearly 50 Fortune 500 companies, leverage SoundBite's proactive
multi-channel communications and preference management platforms to power 2.5
billion personalized and compliant customer interactions annually across the
full consumer lifecycle. Visit SoundBite.com and follow SoundBite on Twitter
@SoundBiteComm for more information. SoundBite is a registered service mark of
SoundBite Communications, Inc.
CONTACT: IR & Media Contact:
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