Summer Travel Alert: Pricing for Enterprise Holdings' Brands Bucks Car Rental Industry Trends

Summer Travel Alert: Pricing for Enterprise Holdings' Brands Bucks Car Rental 
Industry Trends 
President and COO Nicholson: "We are able to use our extensive
network to help keep rental cars affordable" 
ST. LOUIS, MO -- (Marketwired) -- 05/08/13 --  With American families
now planning their summer 2013 road trips, many consumers are paying
extra close attention to car-rental prices. In fact, during the last
few months, some media outlets have reported concerns about price
increases across the U.S. car rental industry. However, the
Enterprise Rent-A-Car brand actually has decreased basic rates (time
and mileage) by an average of 6.5 percent -- from $35.29 to $32.84 --
for airport travelers from 2009 to 2013. 

                      Average Enterprise Rent-A-Car Airport Rate 
             Year                   (time/mileage)               
             2009    $35.29                                      
             2010    $32.30                                      
             2011    $30.58                                      
             2012    $31.25                                      
             2013    $32.84*  (as of April 2013)                 

"As the world's largest rental car company, we are able to use our
extensive network to help keep rental cars affordable," said Pam
Nicholson, president and chief operating officer for Enterprise
Holdings, which owns and operates the flagship Enterprise Rent-A-Car
brand as well as the company's National Car Rental and Alamo Rent A
Car brands. The company's network includes more than 6,000
neighborhood and airport offices located within 15 miles of 90
percent of the U.S. population -- almost twice as many locations
Enterprise Holdings' nearest U.S. competitor. 
Car rental prices at the airport can be cyclical and typically rise
during peak travel seasons, especially if demand spikes because of
special events. However, despite these ongoing seasonal and
geographic fluctuations, the Enterprise Holdings portfolio of brands
decreased the cost of consumer rentals at the airport overall by more
than 4 percent from 2009 to 2013. In contrast, the U.S. consumer
price index (CPI) increased approximately 9 percent during the same
time period.  
"We've remained committed to offering our customers economical car
rental rates," Nicholson said, "while still maintaining the value and
customer service our customers deserve and have come to expect." 
For example, the Enterprise Rent-A-Car brand has ranked highest in an
annual customer-satisfaction survey among North American airport
rentals eight times during the past nine years. Each year, the study
surveys leisure and business travelers about six major categories,
including costs and fees. Last year, the Enterprise brand ranked
highest in the industry, followed in order by the National Car Rental
and Alamo Rent A Car brands.  
Consumer-Friendly Refueling Fees
 The Enterprise, National and Alamo
brands also continue to charge significantly less than other car
rental brands for refueling. Current refueling costs generally range
from $4.99 to $5.90 per gallon when customers return a car without a
full tank of gas (depending on the average prevailing retail fuel
price in the area that surrounds each airport).  
This price is based on the local-market price of self-serve gasoline,
plus a mark-up not to exceed 50 percent of the fuel cost (at all
corporate-owned locations and participating franchises). Furthermore,
the maximum mark-up for this convenience is capped at $2 per gallon.
A side-by-side comparison, based on April fuel prices, appears below. 

    Average Car Rental Refueling Fees at Major U.S. Airports (April 2013)   
  Airports    Avis  Budget Hertz  Dollar  Thrifty Enterprise National Alamo 
 Atlanta     $9.29  $7.99  $9.29   $9.29   $9.29    $4.99     $5.06   $5.06 
 Denver      $9.29  $9.29  $9.29   $9.29   $9.29    $5.14     $5.22   $5.22 
 Los Angeles $9.99  $5.99  $9.29   $9.29   $9.29    $5.82     $5.90   $5.90 
 Miami       $9.19  $9.29  $9.29   $9.29   $9.29    $5.14     $5.21   $5.21 
 Orlando     $6.39  $6.39  $9.29   $9.00   $9.00    $5.06     $5.13   $5.13 
    Note: data collected by Enterprise, National and Alamo during April 2013

Enterprise, National and Alamo customers at the airport may return
their rental vehicles full of gas, pre-pay for a full tank at a
discount or ask for the tank to be refilled after returning the
rental car. "Our fair, market-based fee for refueling is
straightforward and transparent, with a cap on the mark-up over
retail pump prices," explained Nicholson. She noted that all three
brands review local retail fuel prices three times per week. If those
prices change by 3 cents or more in either direction, they adjust
their airport fuel prices accordingly. 
Enterprise Holdings has a well-established track record on this
important consumer issue and continues to offer several competitively
priced refueling options at the airport. Several years ago, the
Maryland Attorney General's Office announced agreements with other
rental car operators to bring their refueling prices more in line
with the much lower rates charged by the Enterprise, National and
Alamo brands. At the time, the Baltimore Sun referred to their
practices as "a model in setting refueling rates."  
About Enterprise Holdings
 Enterprise Holdings and its affiliate
Enterprise Fleet Management together offer a total transportation
solution. Combined, these businesses -- which include extensive car
rental and car-sharing services, commercial truck rental, corporate
fleet management and retail car sales -- accounted for $15.4 billion
in revenue and operated 1.3 million vehicles throughout the world in
fiscal 2012. Enterprise Holdings, through its regional subsidiaries,
operates the largest fleet of vehicles in the world through a global
network of more than 8,200 airport and neighborhood locations under
the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car
brands. Its affiliate, Enterprise Fleet Management, provides
full-service fleet management to companies and organizations with
small- to medium-sized fleets. Other transportation services marketed
under the Enterprise bran
d name include Enterprise CarShare,
Enterprise Rideshare, Enterprise Car Sales and Enterprise Commercial
Trucks. Enterprise Holdings is the largest car rental company in the
world as measured by revenue, fleet and employees. Enterprise
Holdings' annual revenues also place it near the top of the travel
industry, exceeding all other rental car companies, and most
airlines, cruise lines, hotels, tour operators and online travel
For more information, contact:
Laura Bryant
Enterprise Holdings 
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