AOKI Holdings Announces Revisions to Full-year Earnings Forecasts for the Fiscal Year Ended March 31, 2013

  AOKI Holdings Announces Revisions to Full-year Earnings Forecasts for the
  Fiscal Year Ended March 31, 2013

Business Wire

YOKOHAMA, Japan -- May 08, 2013

AOKI Holdings Inc. (TOKYO:8214)(ISIN:JP3105400000) has revised its full-year
earnings forecasts for the fiscal year ended March 31, 2013 that were
announced on February 7, 2013.

1. Revisions to consolidated full-year forecasts for the fiscal year ended
March 31, 2013
(April 1, 2012 – March 31, 2013)
                                                                       Net
                      Sales      Operating   Ordinary  Net       income
                                    profit       income     income     per
                                                                       share
                        (Million    (Million     (Million   (Million   (Yen)
                        yen)        yen)         yen)       yen)
Previous forecast       157,270     15,900       16,350     8,700      210.08
(A)
Revised forecast (B)    160,580     17,070       17,590     9,830      236.46
Change (B - A)          3,310       1,170        1,240      1,130      
Percentage change       2.1         7.4          7.6        13.0       
(%)
(Reference)
Previous fiscal year   146,591    13,766      14,584    7,087     167.07
(ended March 31,
2012)


2. Reasons for revisions
      As shown in the above table, sales in the current fiscal year are likely
      to exceed our previous forecast and reach a record high, mainly due to
(1)  strong existing-store sales in the Fashion Business where we promoted
      functional products and bolstered "freshers" sales promotions for young
      men and women entering university or the workforce for the first time.
      Operating profit and ordinary income are also likely to exceed our
      previous forecasts and reach record high levels reflecting greater
(2)   sales, but also an improvement in the gross profit margin due to an
      increase in average sales per item in the Fashion Business, and
      cost-cutting in the ANNIVERSAIRE and Bridal Business.
      Lastly, net income is also likely to exceed our previous forecast and
(3)   reach a record high reflecting greater ordinary income, but also
      fewer-than-expected impairment losses thanks to firm existing-store
      sales.

      
        Above forecasts are based on judgments made in accordance with
Note:   information available to management at the time this release was
        prepared, and actual results may differ substantially from these
        forecasts for a number of reasons.
        

About AOKI Group
As a corporate group that continues to break the mold and innovate, The AOKI
Group has worked to meet the needs of customers in a variety of life scenes.
This has led to our expansion into new markets, including the bridal and
entertainment businesses.

Contact:

AOKI Holdings Inc.
Yumiko Kawai, +81-45-941-1388
Investor/Public Relations Department
kawai.yumiko@aoki-hd.co.jp
 
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