LendingTree Launches New Advertising Campaign

                LendingTree Launches New Advertising Campaign

PR Newswire

CHARLOTTE, N.C., May 8, 2013

CHARLOTTE, N.C., May 8, 2013 /PRNewswire/ --LendingTree, the nation's leading
online source for competitive home loan offers, has announced the official
launch of a new advertising campaign which will run nationally across all
marketing channels, including television, radio, print, online, direct
marketing and social media. LendingTree partnered with Merkley+Partners in New
York, NY for the creation of the campaign which addresses the full breadth of
LendingTree services and is built around the core proposition and heritage of
LendingTree, which is to empower borrowers to make smarter financial

(Logo: http://photos.prnewswire.com/prnh/20110518/MM04455LOGO )

"With record low interest rates and an improving housing market, consumer
interest in mortgage financing is flourishing. However, our research shows
there is an enormous amount of anxiety and uncertainty associated with getting
a mortgage," said Gabe Dalporto, LendingTree CMO. "This campaign was born out
of that insight. It builds on LendingTree's pro-consumer brand heritage by
demonstrating how consumers can have more control in the mortgage process and
redress the balance of power with banks."

"We're thrilled to work with LendingTree on this campaign," said Alex Gellert,
CEO of Merkley+Partners. "There is no better brand to help consumers take
control of their important financial decisions. This friendly and relatable
creative approach will give consumers confidence that they are getting the
best deal on their mortgage."

The campaign leverages research intocustomer pain points around uncertainty
and anxiety in the mortgage shopping process, conducted over the past year
through quantitative and ethnographic research.

The first set of new commercials began airing Monday, May 6, 2013 with more
commercials planned to be introduced in the coming months

About Merkley+Partners

Merkley+Partners (merkleyandpartners.com) is a full-service marketing and
advertising agency in New York City. Besides Lending Tree, Merkley's clients
include Mercedes-Benz, SunProducts, Ferrero USA, TEVA Pharmaceuticals and Ad
Council. The agency was founded in 1993 and is a wholly owned subsidiary of
Omnicom Group Inc., a leading worldwide communications company.

About LendingTree, LLC
LendingTree, LLC is the nation's leading online source for competitive home
loan offers, empowering consumers during the mortgage, refinance or auto loan
process. LendingTree provides an online marketplace which connects consumers
with multiple lenders that compete for their business, as well as an array of
online tools and information to help consumers find the best loan. Since
inception, LendingTree has facilitated more than 30 million loan requests and
$214 billion in closed loan transactions. LendingTree provides access to
lenders offering mortgages and refinance loans, home equity loans/lines of
credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ:
TREE). For more information go to www.lendingtree.com, dial 800-555-TREE, join
our Facebook page and/or follow us on Twitter @LendingTree.

Megan Greuling
(704) 943-8208

SOURCE LendingTree

Website: http://www.lendingtree.com
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